Formstack Forms vs. Google Surveys

Google Surveys

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Formstack Forms	Score 7.9 out of 10	N/A	Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users can capture responses, store the information and share it with their teams.	N/A
Google Surveys	Score 7.4 out of 10	N/A	Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.	$10 per completed survey

Pricing

Formstack Forms

Google Surveys

Editions & Modules

Enterprise: Contact sales team

Surveys: 10¢
per completed survey

Offerings

Pricing Offerings
Formstack Forms	Google Surveys
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

Plans start at $50/month (billed annually), including: 20 Digital Forms 1,000 Submissions Per Form 14,400 API Calls Per Day Drag-and-Drop Form Builder Custom Themes Payment Integrations Salesforce Integration SSO User Management Form Prefill

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More Pricing Information

Community Pulse
	Formstack Forms	Google Surveys
Considered Both Products	Formstack Forms Verified User Anonymous Chose Formstack Forms SurveyMonkey, Constant Contact and HubSpot Marketing Hub Incentivized Helpful? Verified User Anonymous Chose Formstack Forms I haven't used SurveyMonkey in a while, but in my recent experience, Formstack Forms offers great functionality and ALSO integrates with the other Formstack products we have, such as Formstack Documents and Formstack Sign. This additional perk of integrations makes the … Incentivized Helpful? Verified User Anonymous Chose Formstack Forms Cheaper than most alternatives and very easy to use Other systems can be more complicated to setup The system can be access from most anywhere Incentivized Helpful? Verified User Anonymous Chose Formstack Forms I feel like Formstack is Google forms on steroids. They both serve the same purpose and I have more experience using Google forms but feel like I have more resources at my disposal with Formstack. Honestly, these are 2 only products I would use in this category, with Formstack … Incentivized Helpful? Shreyas Mecheri Associate Director Chose Formstack Forms Wufoo and Formstack are very similar - almost as if they were built by the same company or ex-employees. Except Formstack UI was better and modern at least when we selected it. While the team was happy with Wufoo and Surveymonkey, our IT team picked Formstack based on their … Incentivized Helpful? Verified User Anonymous Chose Formstack Forms We used Survey Monkey previously and the process of pulling data, reporting, and integrating the data was much easier and faster. The page logic let us shorten the end-user experience, and the layout and design were significantly improved. Our end-users reported a better user … Incentivized Helpful? Laurance J. Specht Manager of Personalized Learning and Dean of Instruction Chose Formstack Forms Flexibility, tools and ROI are the reasons we chose Formstack. Data being exportable to other tools and systems we use also helped to make this determination. The level of complexity and conditional logic it has even at its most basic levels gives it an edge over most … Incentivized Helpful? Verified User Anonymous Chose Formstack Forms I found Blackbaud NetCommunity to have a much steeper learning curve, and to be fairly expensive. I opted to use Formstack instead, which meant exporting/importing data with some regularity. Incentivized Helpful? Patrick Stephens Director Of Communications Chose Formstack Forms Formstack just had more versatility. We had to start in a rush and they gave us what we needed to hit the ground running. They didn't delay or bog us down with complicated sales pitches, and didn't leave us in the dark on what to do. We didn't need to google how to use the … Incentivized Helpful? Brett Doucette, ABC, MBA Digital Marketing Manager Chose Formstack Forms I am not aware of other competitors out there to FormStack other than modules or plug-ins deployed on WordPress or Drupal built sites. I do think that forms deployed through marketing automation platforms (HubSpot, Marketo, Pardot) are better alternatives due to the if-then … Incentivized Helpful? Verified User Anonymous Chose Formstack Forms I didn't evaluate any other products. Incentivized Helpful? Tim Roe Project Manager, Web Services Chose Formstack Forms Formstack proved to be more robust, easier to use and friendlier to work with when questions/issues emerged. Incentivized Helpful? Nicole McCormick Project Manager Chose Formstack Forms Formstack was much easier to use. Drag and drop creation made organizing and reorganizing easy. Forms were easy to brand and looked professional. Easy field creation and the breadth of field options made Formstack the forerunner. Incentivized Helpful? Verified User Anonymous Chose Formstack Forms I have never used anything like Formstack before! Incentivized Helpful? Verified User Anonymous Chose Formstack Forms I have began switching over to Form Assembly for our new sales cycle but have not started using it yet. I cannot give a good product evaluation or comparison because Formstack is the only product I have used. Incentivized Helpful? Mitchel Laman Consultant Chose Formstack Forms For run of the mill data collection, I have used Google Forms, Office 365 Excel Forms, and SharePoint lists. And in WordPress I have used Gravity Forms. Google Forms and Office 365 are nice tools with not nearly the same feature-set available from Formstack. While they are … Incentivized Helpful? Verified User Anonymous Chose Formstack Forms We have found that no other software gives us the freedom that Formstack does to be creative in our form building. Formstack has by far the most user-friendly interface of any other product we have used. We especially like the Digital Signature, SubAccounts and Calculating … Incentivized Helpful? Jason Fluegge Sponsorship & Special Projects Manager Chose Formstack Forms Drupal is a much more customizable platform, however you must have someone build the forms first and then you can work with them if you do not have the programming knowledge. If you have any changes to make, it can sometimes be both a time consuming and difficult process. … Incentivized Helpful? Sarah Meerschaert Proposal and Technical Writer Chose Formstack Forms Formstack allows for multiple users and provides a cleaner UI with richer features and automatic data analysis. GoogleForms is a free alternative, but offers none of these features. Incentivized Helpful? Verified User Anonymous Chose Formstack Forms I've created multiple webforms from scratch & the Formstack API is much more efficient in both creating and managing/updating forms. When I was initially evaluating products (about a dozen or so), Formstack had the cleanest interface and most third-party integrations (payments, … Incentivized Helpful?	Google Surveys Verified User Anonymous Chose Google Surveys Google is a quick and easy to use survey analysis tool that allows you to send cheap or free surveys to an audience. In comparison to tools like Surveymonkey I would have more faith in the Google technology and robustness of sample. As we have Microsoft 365, sometimes Microsoft … Incentivized Helpful? Verified User Anonymous Chose Google Surveys The other survey systems are similar, but Google Surveys has a higher price point. I also find support to be lacking at times. Incentivized Helpful? Verified User Anonymous Chose Google Surveys Ease of use Ease of configuration Ease distribution to stakeholders Incentivized Helpful? CP Colleen Parsons Executive Assistant Chose Google Surveys I use Google Analytics periodically to see how our website is performing. It's so slick to be able to see how many visitors we've had from month to month and year to year, where the visitors are coming from, what search terms are most potent, the effectiveness of organic vs. … Incentivized Helpful? Verified User Anonymous Chose Google Surveys We used Google Surveys a couple of times because it was easy to set up a quick set of questions. We also liked that it created a visual of the data and fed our analytics. But overall, we've remained with Qualtrics because many of our surveys are complicated and found it … Incentivized Helpful? Verified User Anonymous Chose Google Surveys Honestly, in terms of scheduling, Google is about average. Obviously, this is not Google Survey's only purpose, but the poll functions are only similar to those used on websites. Some of the features are nearly identical and free (and some don't even require an account). As a … Incentivized Helpful? Rob Reinert Digital Marketing \| Social Media \| Advertising & Promotion Chose Google Surveys I selected Google Surveys to create them because it was free and helped to improve our overall information and data. It was easy to build it into our systems and get the data. Other survey providers have offered a larger variety of options, which have helped even more - but … Incentivized Helpful? Verified User Anonymous Chose Google Surveys Google Surveys is a more complete program compared to SmartSurvey and SnapSurveys because it is well integrated within the Google Classroom and for me, that is very important because as a Teacher I want to find out what my students are thinking about a specific subject area. … Incentivized Helpful? Kira Dineen Genetics Radio/Podcast Host and Producer Chose Google Surveys Most people use Google or have an account which makes it very easy for them to use. SurveyMonkey is also easy but lacks some of the integration that Google Surveys offers. Google Surveys has a feature where it can send the user a record of their responses. This is not a feature … Incentivized Helpful? Amanda Carpenter Administrative Office Technician Chose Google Surveys I've used SurveyMonkey before, but if you do not have an account, you are limited with what you can do on there. Since we have the GoogleSuite and can use Google Surveys, it's a much better alternative, I can do so much more with it compared to SurveyMonkey. Incentivized Helpful? Verified User Anonymous Chose Google Surveys Google Surveys is easy to use when you are familiar with other products from the Google family and makes it quick for everyone to set up simple surveys and send them out to participants. While our organization is using Microsoft, often staff and faculty choose to use Google … Incentivized Helpful? VA Vianne Marie Abulucion Agent Chose Google Surveys I used Google Survey instead of KeySurvey because of its functionality itself. We don't want complicated things, right? If we can make our lives easier, why not? For me, Google Surveys is easier and the easiest platform to use. You can also upload images in answering those … Incentivized Helpful? LG Lisa Gonzales Chief Business Officer Chose Google Surveys It is certainly not as deep in data analytics, but it is much easier to use than the others. Free is also good. Incentivized Helpful?

Features

Formstack Forms

Google Surveys

Survey Format & Appearance

Comparison of Survey Format & Appearance features of Product A and Product B
	Formstack Forms 7.2 Ratings 10% below category average	Google Surveys 6.3 Ratings 23% below category average
Survey templates	7.50 Ratings	6.60 Ratings
Themes	4.50 Ratings	6.00 Ratings
Custom logo/branding	9.50 Ratings	6.30 Ratings

Survey Content

Comparison of Survey Content features of Product A and Product B
	Formstack Forms 7.5 Ratings 13% below category average	Google Surveys 5.4 Ratings 45% below category average
Changes to live survey	5.50 Ratings	7.00 Ratings
Question design help	8.00 Ratings	4.50 Ratings
Multiple question types	9.00 Ratings	4.70 Ratings

Survey Logic

Comparison of Survey Logic features of Product A and Product B
	Formstack Forms 6.6 Ratings 22% below category average	Google Surveys 4.4 Ratings 61% below category average
Survey logic flexibility	6.60 Ratings	4.40 Ratings

Survey Reporting & Analytics

Comparison of Survey Reporting & Analytics features of Product A and Product B
	Formstack Forms 8.2 Ratings 1% above category average	Google Surveys 5.6 Ratings 37% below category average
Response tracking	10.00 Ratings	5.50 Ratings
Data export	10.00 Ratings	5.50 Ratings
Standard reports	5.60 Ratings	6.20 Ratings
Custom reports	5.60 Ratings	4.50 Ratings
Analytics	10.00 Ratings	6.40 Ratings

Survey Administration & Security

Comparison of Survey Administration & Security features of Product A and Product B
	Formstack Forms 10.0 Ratings 14% above category average	Google Surveys 7.2 Ratings 19% below category average
Access controls	10.00 Ratings	7.20 Ratings
Compliance	10.00 Ratings	7.20 Ratings

Survey Distribution

Comparison of Survey Distribution features of Product A and Product B
	Formstack Forms 8.0 Ratings 3% below category average	Google Surveys 4.7 Ratings 54% below category average
Vendor-offered crowdsourcing	8.00 Ratings	4.70 Ratings
Respondent restrictions	8.00 Ratings	4.70 Ratings

Best Alternatives
	Formstack Forms	Google Surveys
Small Businesses	Square 9 Softworks Score 9.1 out of 10	Square 9 Softworks Score 9.1 out of 10
Medium-sized Companies	Qualaroo Score 6.1 out of 10	Qualaroo Score 6.1 out of 10
Enterprises	Verint Voice of the Customer Score 10.0 out of 10	Verint Voice of the Customer Score 10.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Formstack Forms	Google Surveys
Likelihood to Recommend	8.0 (0 ratings)	6.3 (0 ratings)
Likelihood to Renew	9.1 (0 ratings)	- (0 ratings)
Usability	8.5 (0 ratings)	7.0 (0 ratings)
Availability	10.0 (0 ratings)	- (0 ratings)
Support Rating	4.1 (0 ratings)	7.5 (0 ratings)
Implementation Rating	10.0 (0 ratings)	- (0 ratings)

User Testimonials
	Formstack Forms	Google Surveys
Likelihood to Recommend	Formstack makes it easy to create a variety of forms. I have used it for event interest and registrations, email list sign-ups, and surveys. I have found it easy to customize, and easy to export data for import into other systems (e.g., CRM). Incentivized Verified User Anonymous Read full review	I do appreciate the ease of use and connection Google Surveys has with other Google products - that's a huge plus. While I'm a fairly digitally-minded user, some of our users are not, so that becomes a challenge if you want them to see the Data Studio reports or be able to print something for them. But if you're completely digital, gaining insight from the reports is very valuable. We've mostly used Google Surveys to generate answers to questions we have on how things are running or to collect information from our users/members/students on how they "feel" about particular topics, situations, or their work, in general. For that, it's been a breeze. But we're finding for more specific surveys that may have decision trees associated with the answers (if they answer "this" then send them to "that") we work more with Qualtrics. But you can't beat the price of Google Surveys when you can begin one for $50. Incentivized Verified User Anonymous Read full review
Pros	Formstack allowed us to customize the look and feel of our forms to match our branding. It was easy for our engineers to integrate the forms within our onboarding process to deliver a seamless experience. Formstack integrates well with HubSpot, our marketing automation platform of choice. Formstack offered us a lot of flexibility in the types/formats of questions we could deploy (open-ended text, multi-choice, single choice, etc.). This made it easy to get data the way we wanted and facilitated getting that data into HubSpot. Incentivized Josh Summerhays Marketing Director Read full review	The way the data comes out on a spreadsheet is very helpful, easy to see separate answers. Very intuitive, easy to use, and learn how to use. Versatile, can be used for many things, and has a variety of types of questions that you can add to your survey. Incentivized Amanda Carpenter Administrative Office Technician Read full review
Cons	Buggy Updates: Formstack tends to make on-the-fly updates that break features. We run into this about once a year Appearance: the forms are starting to look dated compared to some of the competitors (looking at you, Typeform) Dynamic Data: passing data from one field to another is not-exactly doable Paid Add-Ons: the price for Formstack is already an arm and a leg; the fact that they have additional monthly paid add-ons is frustrating User Limits: user accounts barely do anything outside of 'view/edit' permissions, thus the low volume allocated seems a bit greedy at $10/user/mo for more Incentivized Verified User Anonymous Read full review	Background design, I think it would be better if we could personalize the background design. I haven't encountered attaching video clips on it. I think it's great if we can attach video clips or voice clips since image can be attached. Cute fonts will do. Incentivized VA Vianne Marie Abulucion Agent Read full review
Likelihood to Renew	Our user base has come to rely on Formstack to get forms done. The Formstack tools make it easy to start from scratch or copy an existing form to "quick start" a new, similar form. The price is right and frees up IT staff to do more transformative work. Incentivized Tim Roe Project Manager, Web Services Read full review	No answers on this topic
Usability	I give it this rating because Ali feel like just about anyone can use this. Now with 7 billion people in the work I understand that’s not the case but I feel like Formstack get it pretty simple where a majority of humans could use it and navigate through. The only reason I didn’t give it a higher rating is because I think Google Forms is a little easier to use and that it’s pretty much impossible for any product to get a 10 on usability in my opinion. Incentivized Verified User Anonymous Read full review	Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar. Incentivized Verified User Anonymous Read full review
Support Rating	Formstack has awesome support! They are always quick to respond and genuinely care for their clients' success. They will work with you to find a solution or let developers know about your feature request. There are a few things on the feature request forum that I wish they would implement sooner, but I am at least grateful that they give clients a space to voice their ideas and take them into consideration. Incentivized Cassie Dull Assistant Director of Communications, Online Read full review	Google Surveys has a world-class support team. If you have any questions you can reach out to support and gain additional insight on how the product can meet your needs. As part of Google, the support team is very reliable. Our team has not had any issues reaching support and having a quick resolution turnaround. Incentivized Verified User Anonymous Read full review
Implementation Rating	We implemented on one of the earlier versions. Through continuous engineering improvements, the interface keeps getting easier and more intuitive. Therefore, later implementations keep getting easier and better. Incentivized Mitchel Laman Consultant Read full review	No answers on this topic
Alternatives Considered	Formstack just had more versatility. We had to start in a rush and they gave us what we needed to hit the ground running. They didn't delay or bog us down with complicated sales pitches, and didn't leave us in the dark on what to do. We didn't need to google how to use the program! Incentivized Patrick Stephens Director Of Communications Read full review	I use Google Analytics periodically to see how our website is performing. It's so slick to be able to see how many visitors we've had from month to month and year to year, where the visitors are coming from, what search terms are most potent, the effectiveness of organic vs. paid advertisements. Incentivized CP Colleen Parsons Executive Assistant Read full review
Return on Investment	Positive - ability to analyze submission trends - e.g. when a marketing email is sent, looking at increased form viewing and submissions in relation to the sending of the campaign. Immediate response - those that submit forms receive immediate response that their form has been submitted. Incentivized Ryan Spear Associate Director of Admission Operations Read full review	Google Surveys has had a positive impact on my Google Classroom. While using Google Surveys I am able to see how my students feel about a certain topic or subject. Google Surveys is highly recommended because it provides a way to measure student progress by using polls. Incentivized Verified User Anonymous Read full review
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