Foundry ABM vs. Propensity
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Foundry ABM | Score8.6 out of 10 | N/A | Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts. | N/A |
 Propensity | Score7 out of 10 | N/A | Propensity is an ABM platform that delivers contact-level attribution. It is used to run omnichannel account-based marketing campaigns, and to see who’s interacting with a brand while sending accurate, high-intent leads directly to sales. | $1,000 per month |
| Foundry ABM | Propensity | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | Plans include an unlimited user model and do not charge based on user count. | ||||||||||||||
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| Foundry ABM | Propensity | |||||||||||||||||||
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| Engagement |
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| Ad Campaigns |
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| Audience Segmentation & Targeting |
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| Intent Data |
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| ABM Integrations |
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| Foundry ABM | Propensity | |
|---|---|---|
| Likelihood to Recommend | 8.2 | - |
| Likelihood to Renew | 9.6 | - |
| Usability | 8.6 | - |
| Availability | 10.0 | - |
| Performance | 10.0 | - |
| Support Rating | 9.1 | - |
| Online Training | 10.0 | - |
| Implementation Rating | 8.6 | - |
| Ease of integration | 10.0 | - |
| Product Scalability | 9.0 | - |
| Vendor post-sale | 10.0 | - |
| Vendor pre-sale | 10.0 | - |