Foundry ABM vs. Variance
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Foundry ABM | Score8.6 out of 10 | N/A | Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts. | N/A |
 Variance | N/A | Mid-Size Companies (51-1,000 employees) | What makes Variance different is two things: It was built for revenue people: most data tools were built for people who can write SQL. Even the ones that claim they're simpler still require a pretty strong understanding of what's there and how it works. Variance does the work of translating the data into the language of sales so that all users have to do is follow the accounts and contacts they care about. It's about action, not analysis: BI tools are… | $250 per month |
| Foundry ABM | Variance | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
| ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | No setup fee | $10,000 one-time fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Foundry ABM | Variance | |||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Engagement |
| |||||||||||||||||||
| Ad Campaigns |
| |||||||||||||||||||
| Audience Segmentation & Targeting |
| |||||||||||||||||||
| Intent Data |
| |||||||||||||||||||
| ABM Integrations |
| |||||||||||||||||||
| Foundry ABM | Variance | |
|---|---|---|
| Likelihood to Recommend | 8.2 | - |
| Likelihood to Renew | 9.6 | - |
| Usability | 8.6 | - |
| Availability | 10.0 | - |
| Performance | 10.0 | - |
| Support Rating | 9.1 | - |
| Online Training | 10.0 | - |
| Implementation Rating | 8.6 | - |
| Ease of integration | 10.0 | - |
| Product Scalability | 9.0 | - |
| Vendor post-sale | 10.0 | - |
| Vendor pre-sale | 10.0 | - |