Fraud Blocker vs. PPC Protect
| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Fraud Blocker | N/A | Small Businesses (1-50 employees) | Fraud Blocker is a click fraud solution that boosts ad performance by detecting and preventing ads from being shown to bots, competitors, click farms, and other malicious or low-quality sources. The platform monitors incoming website traffic and analyzes visitor behavior in real time to identify suspicious activity. This includes detecting anomalies such as high click frequency, abnormal bounce rates, mismatched IP-to-device ratios, use of VPNs, and other indicators… | $69 per month per ad click |
 PPC Protect | Score10 out of 10 | Mid-Size Companies (51-1,000 employees) | PPC Protect offers an autonomous, real time click fraud prevention platform for digital media advertisers. Research shows that up to 30% of paid media budgets are lost to fraudulent activity, yet only 12% of marketers are aware of this. PPC Protect's automated platform allows marketers to prevent click fraud at source, removing invalid and illegitimate traffic from campaigns to ensure that only genuine, engaged… | $70 |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | Discounts available for quarterly and annual pricing. | Enterprise pricing available as a percentage of media spend. | ||||||||||||||
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