FreshMail is a browser based email marketing solution used to create and send newsletter campaigns. This solution leads users from campaign planning and creation to final reports.
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Litmus from Validity
Score 8.6 out of 10
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Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.
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Pricing
FreshMail
Litmus from Validity
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FreshMail
Litmus from Validity
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
FreshMail is absolutely free if you send less than 2000
emails to up to 500 subscribers per month.
Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Community Pulse
FreshMail
Litmus from Validity
Features
FreshMail
Litmus from Validity
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
FreshMail
8.4
Ratings
6% above category average
Litmus from Validity
5.3
Ratings
40% below category average
WYSIWYG email editor
8.50 Ratings
7.10 Ratings
Dynamic content
8.50 Ratings
7.90 Ratings
Ability to test dynamic content
9.00 Ratings
7.80 Ratings
Landing pages
9.00 Ratings
2.60 Ratings
A/B testing
8.00 Ratings
1.80 Ratings
Mobile optimization
7.00 Ratings
9.20 Ratings
Email deliverability reporting
10.00 Ratings
8.80 Ratings
List management
7.00 Ratings
1.80 Ratings
Triggered drip sequences
8.50 Ratings
1.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
FreshMail
8.2
Ratings
7% above category average
Litmus from Validity
7.3
Ratings
5% below category average
Dashboards
8.00 Ratings
5.60 Ratings
Standard reports
8.00 Ratings
8.80 Ratings
Custom reports
8.50 Ratings
7.70 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Reaching out to a cold list and sending some well curated content to market to them and auto responding to their questions is where Freshmail performs really well, it does have a lot of options which other competitors do not. It has to get better at showing analytical data to make relevant decisions on campaigns and be able to act on it.
I’ve been really impressed with Litmus, especially the personalization features. Being able to easily plug in tools like sentiment trackers right into our emails has helped us gather valuable third-party data without a lot of extra work. I also really appreciate the ongoing learning resources—they offer tons of free webinars and articles that are actually useful. I recently read one on email deliverability that broke down specific data and gave me clear, actionable steps to improve how our emails are hitting inboxes. It’s more than just a testing tool—it’s become a go-to resource in our email marketing toolkit.
The AQ and Approval Process is very seamless. We have a brand team of 20 people, and there are mostly five emails being deployed every day across 3 Hotels and 30 restaurants.
The Preview of the email template on all devices, ranging from mobile phones to laptops and iPads, which we can also check based on ISPs like Gmail, Outlook, and AOL, is a very good feature that we use for each email.
The Analytics tools we use for each email to create a tracking link to insert into our email for a send is a great feature. It helps us to see the email performance based on ISP clients.
For every edits, we receive an email on our inbox, which is very helpful.
I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition
I selected Litmus because it provides an all-in-one powerful tool to update content, collaborate with teams, and analyse data seamlessly. This saves a big amount of time for the whole team. The insights are more granular allowing us to focus deeper into improvements. The preview tools is one of the most important features we heavily rely on, as we can see how emails are previewed across multiple devices. Speed is also a major factor. Being an organisation sending out many emails, we are happy with the speed and efficiency of accessing and organising emails.
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
Our open rates and CTR’s are way up after moving to FreshMail. It’s all about avoiding having your messages sent to spam folders and no service has worked better for us.
Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
Decreases the number of email review cycles we go through.
