TrustRadius

Freshmarketer vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshmarketer
Score 6.1 out of 10
N/A
Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well.
$0
per month
Sprinklr Marketing
Score 8.0 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
FreshmarketerSprinklr Marketing
Editions & Modules
Free
$0
per month
Enterprise
$15
per month per user
No answers on this topic
Offerings
Pricing Offerings
FreshmarketerSprinklr Marketing
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
FreshmarketerSprinklr Marketing
Considered Both Products
Freshmarketer
Verified User
Anonymous
Chose Freshmarketer
I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
Verified User
Anonymous
Chose Freshmarketer
Zarget is on pace with the three competitors that we have used in the past, and excels because of how dynamic the platform is compared to products like Crazy Egg where you have to refresh URLs each time an update is made.
Chose Freshmarketer
Optimizely is good, but we were forced to go to the web team for every experiment. It slowed us down and we lost the ability to run experiments on the fly. Zarget lets the team (with zero coding knowledge) to start experimenting without any external dependencies, with a …
Sprinklr Marketing
Verified User
Anonymous
Chose Sprinklr Marketing
We are also using Modern Engagement and both products combined together give us a perfect overview of paid&organic media performance.
Verified User
Anonymous
Chose Sprinklr Marketing
This tool was much easier to implement and understand for my team.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Chose Sprinklr Marketing
Sprinklr is a more effective solution in terms of campaign operations for larger networks who operate at scale.
Robert Lange | TrustRadius Reviewer
Robert Lange
Head of Paid Media & Social Media Consultant, Strategist
Chose Sprinklr Marketing
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic …
Verified User
Anonymous
Chose Sprinklr Marketing
We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.
Verified User
Anonymous
Chose Sprinklr Marketing
There are none, otherwise we would have switched.
Verified User
Anonymous
Chose Sprinklr Marketing
I definitely prefer the native platform ad managers over Spredfast. They are much easier to use and saves me time and frustration. I usually just give up with Spredfast after I get so many errors that I can't figure out. I never have to worry that my ad is not running when I …
Verified User
Anonymous
Chose Sprinklr Marketing
We use each of our tools for distinct projects and Sprinklr is the main social tool that we use, primarily because of the 'social listening' component which allows us to see where the conversation is among our competitors. This is critical in developing our positioning on …
Alejandro Mac Swiney | TrustRadius Reviewer
Alejandro Mac Swiney
Regional Brand Marketing Manager Latin America
Chose Sprinklr Marketing
I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Verified User
Anonymous
Chose Sprinklr Marketing
Not part of decision making. Sprinklr was already implemented when I became involved with the platform.
Alissa Calomino | TrustRadius Reviewer
Alissa Calomino
Senior Business Solutions Owner for Marketing Technology
Chose Sprinklr Marketing
I've only used the free version of Hootsuite and Sprinklr had many more functions than that (though Sprinklr was paid so not really and apples to apples comparison). HubSpot was more of a web content tool with social plugins which were fine but nothing special. Sprinklr was …
Verified User
Anonymous
Chose Sprinklr Marketing
Sprinklr is above and beyond all other platforms currently on the market. No other platform meets the capabilities.
Features
FreshmarketerSprinklr Marketing
Content Creation
Comparison of Content Creation features of Product A and Product B
Freshmarketer
-
Ratings
Sprinklr Marketing
7.0
Ratings
14% below category average
Ideation00 Ratings5.00 Ratings
Approval workflows00 Ratings5.00 Ratings
Content collaboration00 Ratings8.20 Ratings
Content calendar00 Ratings9.60 Ratings
Network for content licensing/production00 Ratings7.30 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Freshmarketer
-
Ratings
Sprinklr Marketing
8.0
Ratings
1% below category average
Content hub00 Ratings9.10 Ratings
Forms / Gated content00 Ratings5.50 Ratings
Embedded CTAs00 Ratings9.10 Ratings
Content distribution00 Ratings7.30 Ratings
Content promotion00 Ratings8.10 Ratings
Content automation00 Ratings9.10 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Freshmarketer
-
Ratings
Sprinklr Marketing
8.5
Ratings
8% above category average
Audience profiling and targeting00 Ratings8.10 Ratings
Closed-loop tracking and reporting00 Ratings8.50 Ratings
Content performance analytics00 Ratings9.60 Ratings
Campaign optimization dashboard00 Ratings7.70 Ratings
Competitive analytics00 Ratings8.50 Ratings
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FreshmarketerSprinklr Marketing
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User Ratings
FreshmarketerSprinklr Marketing
Likelihood to Recommend
6.1
(0 ratings)
7.0
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
FreshmarketerSprinklr Marketing
Likelihood to Recommend
Zarget is perfect for marketing teams to see how visitor traffic is interacting with the content on a page.
Verified User
Anonymous
Read full review
Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Verified User
Anonymous
Read full review
Pros
  • Ease of use - you really don't need much of a prior knowledge of testing to get started with Zarget.
  • Fast setup and integrations - we were ready to go within a day. Same goes for integrations. All you need is a permission from an account owner and webmaster to place the code within the source code of the website.
  • Good support - very responsive when something goes wrong.
Verified User
Anonymous
Read full review
  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Corey Walker | TrustRadius Reviewer
Corey Walker
Marketing Specialist
Read full review
Cons
  • Zarget could break down information and reporting a bit better.
  • Zarget could add video traffic of each user to their platform.
Verified User
Anonymous
Read full review
  • Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
  • Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
  • Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
MB
Marena Bitz
Social Media Strategist
Read full review
Support Rating
No answers on this topic
Very responsive team, always ready to jump on a call or provide any other ad-hoc support, both for the central team as well as for the markets. I appreciate the opportunity to organise onboarding calls with the markets when we identify any needs in terms of trainings/upskilling
Verified User
Anonymous
Read full review
Alternatives Considered
I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
Verified User
Anonymous
Read full review
We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.
Verified User
Anonymous
Read full review
Return on Investment
  • It's too early to be calculating ROI, but I'd say we're on the track to north, thanks to Zarget.
Sathyanarain 'Narain' Muralidharan | TrustRadius Reviewer
Read full review
  • Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action.
  • As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI.
Alissa Calomino | TrustRadius Reviewer
Alissa Calomino
Senior Business Solutions Owner for Marketing Technology
Read full review
ScreenShots