TrustRadius

Freshpaint vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshpaint
Score 9.9 out of 10
N/A
Freshpaint helps product, data, and growth teams set up the customer behavioral data they need to build a better product, drive engagement, and improve retention. Automatically track customer actions Freshpaint captures customer actions on a product or site and a visual tagger configures events. Send customer data to hundreds of tools in your tech stack Send historical and future data from any customer event to any tool with a click using prebuilt…N/A
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
FreshpaintListrak
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FreshpaintListrak
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
FreshpaintListrak
Considered Both Products
Freshpaint
GR
gen r
Product Operations Manager
Chose Freshpaint
Fullstory allows us to view what users are doing - works well in conjunction with Freshpaint
Listrak
SH
shari hoenig
VP, ecommerce + marketing
Chose Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. …
LG
Lauren Gomez
Director of Marketing
Chose Listrak
Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use.
Verified User
Anonymous
Chose Listrak
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, …
Sheryl Biesman | TrustRadius Reviewer
Sheryl Biesman
Director of eCommerce Marketing
Chose Listrak
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
Chose Listrak
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Jason Bean | TrustRadius Reviewer
Jason Bean
Web Content Manager
Chose Listrak
I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce …
Verified User
Anonymous
Chose Listrak
This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
Chose Listrak
Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform.
1. Superior control over your Database & Lists
2. Excellent deliverability rate for businesses that possess a large database.
Chose Listrak
Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions.
Features
FreshpaintListrak
Tag Management
Comparison of Tag Management features of Product A and Product B
Freshpaint
9.3
Ratings
12% above category average
Listrak
-
Ratings
Tag library10.00 Ratings00 Ratings
Tag variable mapping10.00 Ratings00 Ratings
Ease of writing custom tags9.00 Ratings00 Ratings
Library of JavaScript extensions8.00 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Freshpaint
8.0
Ratings
2% below category average
Listrak
-
Ratings
Standard visitor segmentation8.00 Ratings00 Ratings
Behavioral visitor segmentation8.00 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Freshpaint
8.5
Ratings
0% above category average
Listrak
-
Ratings
Data Connectors9.00 Ratings00 Ratings
Data Enhancement6.00 Ratings00 Ratings
Data Ingestion9.00 Ratings00 Ratings
Data Storage9.00 Ratings00 Ratings
Data Visibility8.00 Ratings00 Ratings
Event Data10.00 Ratings00 Ratings
Best Alternatives
FreshpaintListrak
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Iterable
Iterable
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FreshpaintListrak
Likelihood to Recommend
8.0
(0 ratings)
7.1
(0 ratings)
User Testimonials
FreshpaintListrak
Likelihood to Recommend
To quickly tag events of utmost importance - immediately be able to then monitor/pull data triggered by these events. Don't need to know anything technical/etc to do this, which is great for large companies in which stakeholders might not have in-depth skillset
GR
gen r
Product Operations Manager
Read full review
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
Verified User
Anonymous
Read full review
Pros
  • live view to determine what events are already created
  • tagging events in real time
GR
gen r
Product Operations Manager
Read full review
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
SH
shari hoenig
VP, ecommerce + marketing
Read full review
Cons
  • sometimes users are not identified - can take a fair amount of time to figure out why freshpaint can't 'see' them
GR
gen r
Product Operations Manager
Read full review
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
Verified User
Anonymous
Read full review
Alternatives Considered
FullStory allows us to view what users are doing - works well in conjunction with Freshpaint
GR
gen r
Product Operations Manager
Read full review
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
Read full review
Return on Investment
  • able to demo effectiveness of new features/product enhancements
GR
gen r
Product Operations Manager
Read full review
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
Read full review
ScreenShots

Freshpaint Screenshots

Screenshot of The Freshpaint Visual Tagger allows users to define events in a visual point and click interfaceScreenshot of Freshpaint enables users to select which destinations to send events.