Freshpaint vs. mParticle

Freshpaint

mParticle

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Freshpaint	Score 9.9 out of 10	N/A	Freshpaint helps product, data, and growth teams set up the customer behavioral data they need to build a better product, drive engagement, and improve retention. Automatically track customer actions Freshpaint captures customer actions on a product or site and a visual tagger configures events. Send customer data to hundreds of tools in your tech stack Send historical and future data from any customer event to any tool with a click using prebuilt…	N/A
mParticle	Score 8.0 out of 10	N/A	The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.	N/A

Pricing

Freshpaint

mParticle

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Freshpaint	mParticle
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Freshpaint	mParticle
Considered Both Products	Freshpaint GR gen r Product Operations Manager Chose Freshpaint Fullstory allows us to view what users are doing - works well in conjunction with Freshpaint Incentivized Helpful?	mParticle Partha Sarma Senior Data Analyst Chose mParticle I have not evaluated or used other products like mParticle Incentivized Helpful? Verified User Anonymous Chose mParticle We are definitely aware of Amplitude CDP and how they are constantly making updates to their CDP to make it better. If their offerings are a lot better than mParticle's, it might make sense to jump ship to Amplitude since we already use them for Analytics anyway. Incentivized Helpful? Verified User Anonymous Chose mParticle I wasn't a part of the decision making process Incentivized Helpful? Verified User Anonymous Chose mParticle mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution. Incentivized Helpful? Mark Gibaud CTO (Chief Technical Officer) Chose mParticle vs Segment, mParticle seems a bit fresher (more recently founded) and a better mobile app focus. Incentivized Helpful? Verified User Anonymous Chose mParticle Great customer service over Segment and really solid UI. Incentivized Helpful?

Features

Freshpaint

mParticle

Tag Management

Comparison of Tag Management features of Product A and Product B
	Freshpaint 9.3 Ratings 12% above category average	mParticle - Ratings
Tag library	10.00 Ratings	00 Ratings
Tag variable mapping	10.00 Ratings	00 Ratings
Ease of writing custom tags	9.00 Ratings	00 Ratings
Library of JavaScript extensions	8.00 Ratings	00 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	Freshpaint 8.0 Ratings 2% below category average	mParticle - Ratings
Standard visitor segmentation	8.00 Ratings	00 Ratings
Behavioral visitor segmentation	8.00 Ratings	00 Ratings

Customer Data Management

Comparison of Customer Data Management features of Product A and Product B
	Freshpaint 8.5 Ratings 0% above category average	mParticle - Ratings
Data Connectors	9.00 Ratings	00 Ratings
Data Enhancement	6.00 Ratings	00 Ratings
Data Ingestion	9.00 Ratings	00 Ratings
Data Storage	9.00 Ratings	00 Ratings
Data Visibility	8.00 Ratings	00 Ratings
Event Data	10.00 Ratings	00 Ratings

Best Alternatives
	Freshpaint	mParticle
Small Businesses	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
Medium-sized Companies	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
Enterprises	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Freshpaint	mParticle
Likelihood to Recommend	8.0 (0 ratings)	6.8 (0 ratings)
Likelihood to Renew	- (0 ratings)	5.5 (0 ratings)
Support Rating	- (0 ratings)	8.0 (0 ratings)

User Testimonials
	Freshpaint	mParticle
Likelihood to Recommend	To quickly tag events of utmost importance - immediately be able to then monitor/pull data triggered by these events. Don't need to know anything technical/etc to do this, which is great for large companies in which stakeholders might not have in-depth skillset Incentivized GR gen r Product Operations Manager Read full review	Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer. Also works great to import historical data into a newly onboarded/integrated tool. Incentivized 🚀 Mark Gibaud CTO (Chief Technical Officer) Read full review
Pros	live view to determine what events are already created tagging events in real time Incentivized GR gen r Product Operations Manager Read full review	Collect customer data from multiple sources. Integrated with wide breadth of vendors and verticals. Helps track unregistered user data into registered user data. Incentivized Verified User Anonymous Read full review
Cons	sometimes users are not identified - can take a fair amount of time to figure out why freshpaint can't 'see' them Incentivized GR gen r Product Operations Manager Read full review	UI for events for customers takes time to update, its unreliable. Hard to inspect the data once its inputted. Not possible to link data with other non-customer related data. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected Incentivized Partha Sarma Senior Data Analyst Read full review
Support Rating	No answers on this topic	They will go above and beyond and will file tickets If they don't have the answer. They are friendly, respectful, and punctual. Incentivized Verified User Anonymous Read full review
Alternatives Considered	FullStory allows us to view what users are doing - works well in conjunction with Freshpaint Incentivized GR gen r Product Operations Manager Read full review	mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution. Incentivized Verified User Anonymous Read full review
Return on Investment	able to demo effectiveness of new features/product enhancements Incentivized GR gen r Product Operations Manager Read full review	This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself. Incentivized Verified User Anonymous Read full review
ScreenShots	Freshpaint Screenshots