G2 for Buyers vs. Trustpilot

As TrustRadius is, G2 does its job: you get real people feedback and reviews from the trenches for the software you want to discover. That's very useful when you have to make software purchase decisions and real-life trial is not possible.

Incentivized

TrustPilot cannot be trusted. They have consistently removed reviews since I started with them. At first I thought it was a one or two off situation. We recently launched an "ask for reviews" initiative and got several positive reviews and TrustPilot removed all of them, without recourse. This hurts us really badly and initiates drawn-out emails with our customers. TrustPilot is wrong about legitimate reviews and has no clean way to resolve that. They hurt our customer relationships more than helped.

• very easy to use UI
• you can find product related multimedia resources and video reviews
• reviews and product info together in the same page

Incentivized

• Their website UI allows for fluid visualizations and analysis of the review data.
• Their website widget integrates well with the website allowing us to display reviews dynamically.
• They have pretty advanced integrations with Google SERPs where you can actually have your TP review show up instead of your Google review, which can have benefits.

Incentivized

• review page has got too much information so you can easily get lost
• no dark mode in the site

Incentivized

• It would be good to have more control over invalid reviews.
• It would be good if buyers were required to contact the company to express their concerns before doing it on the reviews sites because many times a negative impression is caused by a misunderstanding and other potential buyers are not helped by being exposed to this misinformation.
• Ideally, the data could be integrated into our website easier.

Incentivized

It's expensive and customer service is not the best.

Incentivized

I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.

Incentivized

I think TrustRadius does the job better than G2. I use G2 as a complement to TrustRadius. TR covers a wider range of software, with a more user-friendly interface. both sites have trustworthy reviews written by real people, and not by vendors

Incentivized

We also evaluated Bazaarvoice when considering adding customer reviews. Completing a tax return takes time and energy from our customers. We did not want them to fill out a lengthy questionnaire-type review. We wanted to make the review process as simple as possible. Bazaarvoice seemed to be well-suited for retail brands but not for finance. I had used Bazaarvoice at a previous employer and implementing the review stars in our Google ads was a lengthier process back then. It may have changed now. The review stars automatically appeared in our Google ads after we reached 100 reviews. Implementing Trustpilot into our tech stack was a much easier process as well.

Incentivized

• it helped us to get a more precise idea about the issues we could encounter while using the softwares we need
• it helped us to compare vendor's speech with real life usage

Incentivized

• We've seen an increase in CTR and CVR while lowering our CPAs using our reviews in our display and social media ads.
• Integrating the star rating with our Google Ads was automatic and we saw a lift in CTR when the stars were added.
• We saw an uptick in traffic in from our Trustpilot review page to our website.

Incentivized