G2M Platform vs. JMP Pro

Creating impact analysis when there are multiple levels of categories for comparison, i.e., firmographics, geo, etc.

Anything marketing research and statistical analysis. It does the job well and provides a wide statistical toolset.

Incentivized

• Data Insights
• Machine Learning
• Drive Growth

• Several types of segmentation models
• Conjoint design
• VERY user-friendly

Incentivized

• More Visuals
• Better Data Hygiene Features

• JMP Pro is a really powerful tool for doing statistical analysis. Although the click environment does not require coding experience, new learners will still need to take a long time to know the parameters in the function before performing any analysis.
• The output from JMP Pro analysis (regression analysis) is not always easy to understand, especially when the parameters are programmed differently with the other similar software.

Incentivized

Analyzr gives more transparency than the others tools we have used, allowing us to see the actual model and data insights instead of a black box approach. The tool is also more intuitive then others, allowing members with limited Python, R coding to create models.

The intuitive interface JMP Pro offers is more interactive than R studio, but since coding is not required in JMP Pro, programming analysis in R studio is more convenient in some aspects. JMP Pro is able to quickly analyze multiple variables and produce reasonable outputs and models, which is valuable for users doing data analysis.

Incentivized

• Identified a 30% lift in certain Marketing Efforts, justifying the continuing spend here.
• Clustering allows us to target specific customers for upgrade, resulting in a top 10% to focus sales and marketing resources on.

• It helped me put together meteorological data from different locations to show which area is the optimal location for wind energy.

Incentivized