Gavagai vs. IBM SPSS Modeler

Gavagai is well suited for a B2C business that receives a lot of customer feedback in a form of open-ended text. It makes life easier for the customer experience team to efficiently identify the strengths and areas of improvement for the business. It saves a lot of time and also the hassle of analysing text data manually. It is not just a word cloud tool that shows you the words with the most number of mentions. Gavagai directs you towards actionability.

Incentivized

Modeler is well suited for understanding consumer data. The ability to create a prediction and then to understand what is driving that prediction is strong in Modeler. Modeler is closely aligned with the CRISP-DM data mining approach meaning it is not just the 'doing' but also the theoretical background behind the development of data mining models.

Incentivized

• Simplifies text data.
• Lets you customise your dashboard.
• Sentiment analysis
• Supports 47+ languages

Incentivized

• A very nice and easy to use interface.
• A great variety of analytics, from statistical calculation to data validation and predictive statistics.
• Has a steep learning curve.

Incentivized

• Auto generated filters based on the data uploaded.
• Adding more Indian regional languages.
• Competitive pricing

Incentivized

• Some Analyses aren't there out of the box but can be added through open languages like R and Python.
• Graphs could be better.
• Unable to read data stored in OLAP databases

Incentivized

The ability to do predictive modeling, text analytics for both structured & unstructured data, decision management, optimization, and support for various data sources

Incentivized

The online support board is helpful and the free add ons are incredibly appreciated.

Incentivized

I didn't evaluate many options while choosing Gavagai, I had explored a few local vendors whose capabilities were either incomplete or were not up to the mark. Their customer support was also quite poor. Also, the tool was debugged enough which led to frequent crashing. Alchmer although is not a direct competitor to Gavagai, since it's more of a customer feedback tool with additional capabilities of text analytics. I found Alchemer to be extremely expensive. Zonka on the other hand was quite welcoming to feedback from me and promised to develop additional capabilities for my specific requirements although the plan didn't go through due to internal reasons.

Incentivized

We additionally use SAS Data Miner as a toolkit. Compared to SAS Data Miner, the SPSS Modeler is a good competitor. SAS probably is more integrated in the market for a visual-based code for data science activities. However, I don't think it offers anything better than SPSS, and I really like several of the helpful components for usability for SPSS like peaks into nodes.

Incentivized

• Helps save man hours.
• Reduces the effort required to analyse big data.
• Helps to act upon areas of improvement faster.
• Indicates the strengths or things that are particularly liked by your customers.

Incentivized

• I am able to study and work from home sustainably
• I can help others have a high quality university education experience to graduate confident and competent to meet gaps in the wider community
• Market research for my business
• Help other small businesses to create viable and high quality products and services
• Contribute to research projects: ethical, high quality data analyses and interpretation

Incentivized