GetResponse vs. HiConversion

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GetResponse
Score 9.3 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$0
per month Up to 500 contacts
HiConversion
Score 10.0 out of 10
N/A
HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A
Pricing
GetResponseHiConversion
Editions & Modules
FREE
$0
per month Up to 500 contacts
Email Marketing
$19
per month Up to 1,000 contacts
Marketing Automation
$59
per month Up to 1,000 contacts
Ecommerce Marketing
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact sales)
per year
Community Edition
Sponsored Trial
Per website
Enterprise
Custom Quote
Based on revenue and traffic volume
Offerings
Pricing Offerings
GetResponseHiConversion
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
GetResponseHiConversion
Features
GetResponseHiConversion
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
GetResponse
8.9
Ratings
16% above category average
HiConversion
-
Ratings
WYSIWYG email editor9.00 Ratings00 Ratings
Dynamic content8.00 Ratings00 Ratings
Ability to test dynamic content8.70 Ratings00 Ratings
Landing pages9.00 Ratings00 Ratings
A/B testing9.00 Ratings00 Ratings
Mobile optimization9.00 Ratings00 Ratings
Email deliverability reporting10.00 Ratings00 Ratings
List management9.00 Ratings00 Ratings
Triggered drip sequences8.20 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
GetResponse
9.0
Ratings
14% above category average
HiConversion
-
Ratings
Lead nurturing automation9.00 Ratings00 Ratings
Lead scoring and grading9.00 Ratings00 Ratings
Data quality management9.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
GetResponse
9.0
Ratings
20% above category average
HiConversion
-
Ratings
Event/webinar marketing9.00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
GetResponse
9.0
Ratings
18% above category average
HiConversion
-
Ratings
Social profile integration9.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GetResponse
9.7
Ratings
28% above category average
HiConversion
-
Ratings
Dashboards10.00 Ratings00 Ratings
Standard reports10.00 Ratings00 Ratings
Custom reports9.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
GetResponse
8.3
Ratings
11% above category average
HiConversion
-
Ratings
API10.00 Ratings00 Ratings
Customizability9.00 Ratings00 Ratings
Third-party software integrations6.00 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
GetResponse
-
Ratings
HiConversion
8.6
Ratings
5% above category average
a/b experiment testing00 Ratings9.00 Ratings
Split URL testing00 Ratings8.00 Ratings
Multivariate testing00 Ratings8.00 Ratings
Multi-page/funnel testing00 Ratings9.00 Ratings
Cross-browser testing00 Ratings9.00 Ratings
Mobile app testing00 Ratings8.00 Ratings
Test significance00 Ratings9.00 Ratings
Visual / WYSIWYG editor00 Ratings8.00 Ratings
Advanced code editor00 Ratings8.00 Ratings
Preview mode00 Ratings8.00 Ratings
Test duration calculator00 Ratings9.00 Ratings
Experiment scheduler00 Ratings9.00 Ratings
Experiment workflow and approval00 Ratings9.00 Ratings
Dynamic experiment activation00 Ratings9.00 Ratings
Client-side tests00 Ratings9.00 Ratings
Mutually exclusive tests00 Ratings8.00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
GetResponse
-
Ratings
HiConversion
8.3
Ratings
3% below category average
Standard visitor segmentation00 Ratings8.00 Ratings
Behavioral visitor segmentation00 Ratings8.00 Ratings
Traffic allocation control00 Ratings9.00 Ratings
Website personalization00 Ratings8.00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
GetResponse
-
Ratings
HiConversion
8.5
Ratings
1% above category average
Heatmap tool00 Ratings8.00 Ratings
Click analytics00 Ratings9.00 Ratings
Scroll maps00 Ratings8.00 Ratings
Form fill analysis00 Ratings8.00 Ratings
Conversion tracking00 Ratings9.00 Ratings
Goal tracking00 Ratings9.00 Ratings
Test reporting00 Ratings9.00 Ratings
Results segmentation00 Ratings9.00 Ratings
CSV export00 Ratings8.00 Ratings
Experiments results dashboard00 Ratings8.00 Ratings
Best Alternatives
GetResponseHiConversion
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GetResponseHiConversion
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
GetResponseHiConversion
Likelihood to Recommend
GetResponse is good for marketing automation newbies that want a powerful platform without a steep learning curve. It appears to have a strong set of tools for creating automated sequences, but it's not your solution for large enterprise usage. Also, seeing as how competitive the market's become, while it's not expensive per se, it is a bit on the pricey side relative to some.
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I really think any ecommerce website would benefit from HiConversion. All websites can use optimization, but I am not sure how you'd establish the ROI on a site that is not trying to drive conversions / sales. I think as marketers we often believe we know what our customers want or what we think will work for them, but HiConversion allows us to really get to the bottom of what helps and what hurts us in a quantifiable way. We have done campaigns on our product page, our shopping cart and our homepage and each one has resulted in a significant lift in conversions.
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Pros
  • If you understand coding the ability to use dynamic content based on smart searches was very useful.
  • The drop and drag workflows were very easy to create and use
  • Allowed for simple automation and nurture campaigns to occur off of events
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  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
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Cons
  • Lists are rejected on baseless grounds.
  • They recommend a service to clean lists and even after being cleaned, emails and lists are rejected.
  • They purged 80% of our email list because they were not interacting regularly enough with our emails.
  • Their drag and drop editor is set up poorly, if you have similar look and feel emails there is no way to know which you are in.
  • Often email templates do not save and you have to start over.
  • Sometimes scheduled emails don't even send.
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  • Nothing but Increase marketing to better explain the technology.
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Likelihood to Renew
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
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No answers on this topic
Support Rating
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
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No answers on this topic
Alternatives Considered
Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as good as any of these other products. Especially in the area of the visual builder, I honestly think it is just about as good as Keep. And it is better than some of these other products. Again, keeping in mind the cost and the niche GetResponse fills, it stacks up very well against the other products we have used.
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HiConversion is an A/B test tool that makes it easy for me to check my copy to convert it. It is simple, accurate, and has a visual interface for anyone to use. In addition to A / B testing, it also makes it easier for me to do multivariate testing and optimization of the landing page. It is a great tool for anyone who wants to increase their conversion rates.
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Return on Investment
  • Our marketing emails have been much more professional, scheduled, beautiful, and manageable since switching AWAY from GetResponse, so in that sense the platform did not provide the kind of ROI we'd prefer.
  • For delivering our regular daily newsletter, GetResponse has served us well and has delivered at an above-average rate to our mailing list.
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  • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
  • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
  • The tool was easy to get started with, and I see results, which is important to me.
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ScreenShots