GetResponse vs. Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GetResponse
Score 9.3 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$0
per month Up to 500 contacts
Omnisend
Score 8.0 out of 10
N/A
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
$0
Pricing
GetResponseOmnisend
Editions & Modules
FREE
$0
per month Up to 500 contacts
Email Marketing
$19
per month Up to 1,000 contacts
Marketing Automation
$59
per month Up to 1,000 contacts
Ecommerce Marketing
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact sales)
per year
Free plan
$0
Standard plan
$16
per month
Pro plan
$59
per month
Offerings
Pricing Offerings
GetResponseOmnisend
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.
More Pricing Information
Community Pulse
GetResponseOmnisend
Considered Both Products
GetResponse
Chose GetResponse
We selected GetResponse basis a feature-to-feature comparison and also an overall recommendation from a leading digital marketer
Chose GetResponse
Our company stands out for having very initial contact with our customers, and this is thanks to the templates that GetResponse has.
Chose GetResponse
Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as …
Chose GetResponse
GetResponse was the perfect tool for the size of our company. We checked out other tools and GetResponse had the best integration and capabilities in comparison to other competitors.
Chose GetResponse
ActiveCampaign seems to check more of the boxes for our marketing agency needs. The ease of on-boarding multiple clients is wonderful.
Chose GetResponse
Everything else at least sends the emails to my lists.
Chose GetResponse
Better pricing and similar high delivery rates. Much active support and great number of customization available.
Chose GetResponse
Mailchimp is the best alternative to GetResponse but GetResponse's innovative design makes them better compared to. What I like more on GetResponse is it helps us to work from any device from anywhere and carry out a campaign from one device to another device. Mailchimp offers …
Chose GetResponse
GetResponse is much stronger in lead management and versatility than an ESP like MailChimp or SFMC. It isn't as versatile as HubSpot or Marketo and leaves a lot lacking in landing pages and scalability.
Chose GetResponse
  1. CRM functionality.
  2. Much cheaper
  3. Landing page is much better
Chose GetResponse
My team has switched to GetResponse from MailChimp as it:
- has more features that can be used
- the ability to create flows and automations is a valuable feature
Chose GetResponse
Mailchimp is more basic but is free. Infusionsoft is more expensive but more complex - I have seen it dubbed "confusionsoft", but I have not tried it to confirm as it is out of our price range. GetResponse seems to have been a happy medium for us as it provides the services we …
Chose GetResponse
We are evaluating new vendors and leaning towards MailChimp.
Chose GetResponse
Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
Chose GetResponse
Automational was discontinued. Customer service was much better with GetResponse than with Agile. Agile's customer service was very bad - made me feel inadequate, They treated me like a new customer even though I had been doing email marketing for over ten years. They severely …
Chose GetResponse
GetResponse shares a lot of the same capabilities as ActiveCampaign and Infusionsoft. It's much cheaper than Infusionsoft and has a much easier interface than ActiveCampaign. It also offers a significant upgrade in feature set to MailChimp and Constant Contact who really …
Chose GetResponse
GetResponse has a lot of the same functionality as InfusionSoft - but is more user-friendly and less expensive.
Chose GetResponse
GetResponse worked great for the company's direct email needs with list segmenting, A/B testing, and reporting. I personally did not get to select the email tools used for the company, but it was effective and educational to newcomers with the tool.
Chose GetResponse
I would say GetResponse is the perfect product for somebody who is new and looking for quality. Most alternatives are specialized for different types of mailing. So if one ESP doesn't work, another one will. SendInBlue for example is better suited for higher volume mailing but …
Chose GetResponse
Mail Chimp and Icontact. GetResponse is easy to use and less complicated than the other platforms. I prefer Get Response to any other platform I have used because it gives me all the tools to get my clients and customers to pay attention. Other Platforms don't compare to …
Chose GetResponse
Prior to this we used iContact which was horrible and emails were not getting delivered and going into Spam. It was recommended by a co-worker who mentioned we used it before so we decided to adopt it again.
Omnisend
Chose Omnisend
I’ve used other platforms in the past, but once I started using Omnisend, I knew I didn’t want to switch. No doubts. It’s always evolving, always on track.
Chose Omnisend
Omnisend was easier to use than Mailchimp from a non techy user.
In my opinion, the change in ownership of Mailchimp has resulted in drastic, draconian and totally over the top reaction against loyal ethical customers without care or concern.
Chose Omnisend
For email campaigns we use Omnisend since the beginning. For product reviews, we used to have Yotpo app but we got rid off it as it got expensive with volume increase on our platform. Also, they did not consider our custom domain request. So, we switch to Omnisend for that as …
Chose Omnisend
We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it …
Chose Omnisend
I would say Omnisend is fairly similar in UX, usability, pre-built content templates, and customizable features. I chose Omnisend because it seemed simple to start and the price was within budget. The list segmentation and contact import features feel superior to the other …
Chose Omnisend
By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
Chose Omnisend
At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create …
Features
GetResponseOmnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
GetResponse
8.9
Ratings
16% above category average
Omnisend
7.2
Ratings
10% below category average
WYSIWYG email editor9.00 Ratings8.10 Ratings
Dynamic content8.00 Ratings5.10 Ratings
Ability to test dynamic content8.70 Ratings8.20 Ratings
Landing pages9.00 Ratings9.10 Ratings
A/B testing9.00 Ratings8.10 Ratings
Mobile optimization9.00 Ratings8.60 Ratings
Email deliverability reporting10.00 Ratings6.50 Ratings
List management9.00 Ratings6.10 Ratings
Triggered drip sequences8.20 Ratings4.60 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
GetResponse
9.0
Ratings
14% above category average
Omnisend
-
Ratings
Lead nurturing automation9.00 Ratings00 Ratings
Lead scoring and grading9.00 Ratings00 Ratings
Data quality management9.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
GetResponse
9.0
Ratings
20% above category average
Omnisend
-
Ratings
Event/webinar marketing9.00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
GetResponse
9.0
Ratings
18% above category average
Omnisend
-
Ratings
Social profile integration9.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GetResponse
9.7
Ratings
28% above category average
Omnisend
6.6
Ratings
15% below category average
Dashboards10.00 Ratings5.60 Ratings
Standard reports10.00 Ratings5.60 Ratings
Custom reports9.00 Ratings8.60 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
GetResponse
8.3
Ratings
11% above category average
Omnisend
-
Ratings
API10.00 Ratings00 Ratings
Customizability9.00 Ratings00 Ratings
Third-party software integrations6.00 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
GetResponse
-
Ratings
Omnisend
9.2
Ratings
14% above category average
Link Tracking00 Ratings9.20 Ratings
Image Validation00 Ratings9.20 Ratings
Inbox Display00 Ratings9.20 Ratings
Email Previews00 Ratings9.10 Ratings
Best Alternatives
GetResponseOmnisend
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
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User Ratings
GetResponseOmnisend
Likelihood to Recommend
9.0
(0 ratings)
5.7
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
8.4
(0 ratings)
Support Rating
9.0
(0 ratings)
5.0
(0 ratings)
User Testimonials
GetResponseOmnisend
Likelihood to Recommend
GetResponse is good for marketing automation newbies that want a powerful platform without a steep learning curve. It appears to have a strong set of tools for creating automated sequences, but it's not your solution for large enterprise usage. Also, seeing as how competitive the market's become, while it's not expensive per se, it is a bit on the pricey side relative to some.
Read full review
So, when everything goes smoothly, all companies seem great. But the real test comes when things go wrong — that’s when you see a company’s true face and values.
Not so long ago, we, as a company, ran into some serious issues: domain reputation problems, bugs in our email programs, and more. And of course, all of this happened right in the middle of a newsletter campaign — perfect timing, right?
But here’s the thing: the Omnisend team and their local partners are absolute professionals. I’m not super technical, and a lot of the behind-the-scenes stuff is beyond me, but the support team guided me step by step with patience, clarity, and real-life examples throughout the whole investigation process.
I’m genuinely happy I chose this platform. No matter what the issue was or what caused it, they treated it like their own and committed to helping me solve it.
Polite. Fast. Warm. Professional.
That’s the standard Omnisend sets — and it's a tough one for competitors to match.
I also want to give a personal thank you to Baarath — we exchanged quite a few emails, and he really stood out. While support shifts change, he became my support superhero.
All the best to the Omnisend team — keep doing what you do!
Read full review
Pros
  • If you understand coding the ability to use dynamic content based on smart searches was very useful.
  • The drop and drag workflows were very easy to create and use
  • Allowed for simple automation and nurture campaigns to occur off of events
Read full review
  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
Read full review
Cons
  • Lists are rejected on baseless grounds.
  • They recommend a service to clean lists and even after being cleaned, emails and lists are rejected.
  • They purged 80% of our email list because they were not interacting regularly enough with our emails.
  • Their drag and drop editor is set up poorly, if you have similar look and feel emails there is no way to know which you are in.
  • Often email templates do not save and you have to start over.
  • Sometimes scheduled emails don't even send.
Read full review
  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Read full review
Likelihood to Renew
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
Read full review
No answers on this topic
Usability
No answers on this topic
Im so so happy how everything goes so smooth! Its so good for small businesses. I hope I will grow my audience and I will go on paid version bcs they really deserve my money.
Read full review
Support Rating
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
Read full review
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
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Alternatives Considered
Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as good as any of these other products. Especially in the area of the visual builder, I honestly think it is just about as good as Keep. And it is better than some of these other products. Again, keeping in mind the cost and the niche GetResponse fills, it stacks up very well against the other products we have used.
Read full review
At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
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Return on Investment
  • Our marketing emails have been much more professional, scheduled, beautiful, and manageable since switching AWAY from GetResponse, so in that sense the platform did not provide the kind of ROI we'd prefer.
  • For delivering our regular daily newsletter, GetResponse has served us well and has delivered at an above-average rate to our mailing list.
Read full review
  • I am able to see if ordered were placed based on who opened the email and clicked on links.
  • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
  • It has helped to increase website traffic
  • It has allowed my to expand how I can communicate with potential customers.
Read full review
ScreenShots

Omnisend Screenshots

Screenshot of an overview of landing pages, with OmnisendScreenshot of an overview of email marketing, with OmnisendScreenshot of a description of Omnisend's pre-built ecommerce workflowsScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's reporting