GetResponse vs. Ortto

GetResponse

Ortto

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
GetResponse	Score 9.3 out of 10	N/A	GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.	$0 per month Up to 500 contacts
Ortto	Score 9.0 out of 10	Mid-Size Companies (51-1,000 employees)	Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…	$199 per month month-to-month commitment with 5,000 contacts

Pricing

GetResponse

Ortto

Editions & Modules

FREE: $0
per month Up to 500 contacts
Email Marketing: $19
per month Up to 1,000 contacts
Marketing Automation: $59
per month Up to 1,000 contacts
Ecommerce Marketing: $119
per month Up to 1,000 contacts
MAX and MAX²: Custom (contact sales)
per year

Starter: $199
per month month-to-month commitment with 5,000 contacts
Professional: $599
per month month-to-month commitment with 10,000 contacts
Business: $999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise: $1,999
per month annual commitment, paid monthly with 10,000 contacts

Offerings

Pricing Offerings
GetResponse	Ortto
Free Trial
Yes	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

10% discount for quarterly billing. 15% discount for annual billing.

More Pricing Information

Community Pulse
	GetResponse	Ortto
Considered Both Products	GetResponse Verified User Anonymous Chose GetResponse We selected GetResponse basis a feature-to-feature comparison and also an overall recommendation from a leading digital marketer Incentivized Helpful? BH Bryana Hammes Senior Associate Chose GetResponse Our company stands out for having very initial contact with our customers, and this is thanks to the templates that GetResponse has. Incentivized Helpful? Jeff Smith Owner Principal Chose GetResponse Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as … Incentivized Helpful? Verified User Anonymous Chose GetResponse GetResponse was the perfect tool for the size of our company. We checked out other tools and GetResponse had the best integration and capabilities in comparison to other competitors. Incentivized Helpful? Verified User Anonymous Chose GetResponse ActiveCampaign seems to check more of the boxes for our marketing agency needs. The ease of on-boarding multiple clients is wonderful. Incentivized Helpful? Verified User Anonymous Chose GetResponse Everything else at least sends the emails to my lists. Incentivized Helpful? Nikunj Gupta Founder Chose GetResponse Better pricing and similar high delivery rates. Much active support and great number of customization available. Incentivized Helpful? Robert Foreman Designated Broker Chose GetResponse MailChimp and Constant Contact Incentivized Helpful? Mohammed Anzil Founder and Chief Editor Chose GetResponse Mailchimp is the best alternative to GetResponse but GetResponse's innovative design makes them better compared to. What I like more on GetResponse is it helps us to work from any device from anywhere and carry out a campaign from one device to another device. Mailchimp offers … Incentivized Helpful? Adam Blinzler Marketing Automation Manager Chose GetResponse GetResponse is much stronger in lead management and versatility than an ESP like MailChimp or SFMC. It isn't as versatile as HubSpot or Marketo and leaves a lot lacking in landing pages and scalability. Incentivized Helpful? Verified User Anonymous Chose GetResponse CRM functionality. Much cheaper Landing page is much better Incentivized Helpful? Rares Man Head Of Marketing Chose GetResponse My team has switched to GetResponse from MailChimp as it: - has more features that can be used - the ability to create flows and automations is a valuable feature Incentivized Helpful? Andrew Walker Physical Therapist, President Chose GetResponse Mailchimp is more basic but is free. Infusionsoft is more expensive but more complex - I have seen it dubbed "confusionsoft", but I have not tried it to confirm as it is out of our price range. GetResponse seems to have been a happy medium for us as it provides the services we … Incentivized Helpful? Verified User Anonymous Chose GetResponse We are evaluating new vendors and leaning towards MailChimp. Incentivized Helpful? David Faustina Managing Partner Chose GetResponse Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others. Incentivized Helpful? Ron Edmonds Principal Chose GetResponse Automational was discontinued. Customer service was much better with GetResponse than with Agile. Agile's customer service was very bad - made me feel inadequate, They treated me like a new customer even though I had been doing email marketing for over ten years. They severely … Incentivized Helpful? Nicholas De Salvo Founder, Creative Director Chose GetResponse GetResponse shares a lot of the same capabilities as ActiveCampaign and Infusionsoft. It's much cheaper than Infusionsoft and has a much easier interface than ActiveCampaign. It also offers a significant upgrade in feature set to MailChimp and Constant Contact who really … Incentivized Helpful? Michelle Braun Curriculum Manager Chose GetResponse GetResponse has a lot of the same functionality as InfusionSoft - but is more user-friendly and less expensive. Incentivized Helpful? Verified User Anonymous Chose GetResponse GetResponse worked great for the company's direct email needs with list segmenting, A/B testing, and reporting. I personally did not get to select the email tools used for the company, but it was effective and educational to newcomers with the tool. Incentivized Helpful? Vitaliy Vinogradov Co Owner Chose GetResponse I would say GetResponse is the perfect product for somebody who is new and looking for quality. Most alternatives are specialized for different types of mailing. So if one ESP doesn't work, another one will. SendInBlue for example is better suited for higher volume mailing but … Incentivized Helpful? Elizabeth Fishman Project Manager Chose GetResponse Mail Chimp and Icontact. GetResponse is easy to use and less complicated than the other platforms. I prefer Get Response to any other platform I have used because it gives me all the tools to get my clients and customers to pay attention. Other Platforms don't compare to … Helpful? Verified User Anonymous Chose GetResponse Prior to this we used iContact which was horrible and emails were not getting delivered and going into Spam. It was recommended by a co-worker who mentioned we used it before so we decided to adopt it again. Helpful?	Ortto Michael Rastall, MBA IT Project Manager Chose Ortto Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of … Incentivized Helpful? Verified User Anonymous Chose Ortto How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! Th… Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot is the worst of the marketing automation tools. It's got a great visual editor, but it isn't auditable and doesn't provide the basic functionality most other tools do for landing page editing etc. I'm unclear why all these positive reviews exist. Yes it's cheap, but … Incentivized Helpful? Verified User Anonymous Chose Ortto Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both. Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot stacks up okay against the competition, but there are many platforms out there that are doing the same thing, either better and/or cheaper. I recently reviewed Klaviyo and Pardot and both seem to have more capabilities then Autopilot. Mailchimp is another competitor … Incentivized Helpful? Bryan McAnulty Product Director Chose Ortto Autopilot is a modern and powerful solution that we recommend to everyone looking for a marketing automation tool. Competitors either are outdated, overpriced or lacking features. We've been happily using Autopilot for years now. The only thing we'd wish to see added is … Incentivized Helpful? Nivas Ravichandran Product Marketing - Freshsales SaaS CRM Chose Ortto Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys. Incentivized Helpful? Megan Kratzman Director of Lifecycle Marketing Chose Ortto We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing … Incentivized Helpful? Emily Muhoberac Chief Operations Officer Chose Ortto While Autopilot cannot compete with the enterprise players (like Hubspot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, … Incentivized Helpful? Quentin Aisbett Digital Strategist Chose Ortto We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former … Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot is great if you want a more visual and user-friendly campaign creator. Building journeys takes a minute to learn but a few weeks to master as there are a lot of extra functionalities that are possible. The AP support team is excellent and always answered all of our … Incentivized Helpful?

Features

GetResponse

Ortto

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	GetResponse 8.9 Ratings 16% above category average	Ortto 9.0 Ratings 17% above category average
WYSIWYG email editor	9.00 Ratings	8.90 Ratings
Dynamic content	8.00 Ratings	8.90 Ratings
Ability to test dynamic content	8.70 Ratings	8.90 Ratings
Landing pages	9.00 Ratings	00 Ratings
A/B testing	9.00 Ratings	8.90 Ratings
Mobile optimization	9.00 Ratings	8.90 Ratings
Email deliverability reporting	10.00 Ratings	9.90 Ratings
List management	9.00 Ratings	8.90 Ratings
Triggered drip sequences	8.20 Ratings	8.90 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	GetResponse 9.0 Ratings 14% above category average	Ortto 9.2 Ratings 16% above category average
Lead nurturing automation	9.00 Ratings	9.90 Ratings
Lead scoring and grading	9.00 Ratings	00 Ratings
Data quality management	9.00 Ratings	8.90 Ratings
Automated sales alerts and tasks	00 Ratings	8.90 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	GetResponse 9.0 Ratings 20% above category average	Ortto 8.9 Ratings 18% above category average
Event/webinar marketing	9.00 Ratings	8.90 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	GetResponse 9.0 Ratings 18% above category average	Ortto 8.9 Ratings 17% above category average
Social profile integration	9.00 Ratings	8.90 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	GetResponse 9.7 Ratings 28% above category average	Ortto 8.9 Ratings 20% above category average
Dashboards	10.00 Ratings	8.90 Ratings
Standard reports	10.00 Ratings	8.90 Ratings
Custom reports	9.00 Ratings	00 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	GetResponse 8.3 Ratings 11% above category average	Ortto 8.9 Ratings 18% above category average
API	10.00 Ratings	8.90 Ratings
Customizability	9.00 Ratings	8.90 Ratings
Third-party software integrations	6.00 Ratings	00 Ratings
Integration with Salesforce.com	00 Ratings	8.90 Ratings

Best Alternatives
	GetResponse	Ortto
Small Businesses	Vbout Score 9.9 out of 10	Vbout Score 9.9 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
Enterprises	PFL Direct Mail Platform Score 9.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	GetResponse	Ortto
Likelihood to Recommend	9.0 (0 ratings)	8.9 (0 ratings)
Likelihood to Renew	9.0 (0 ratings)	- (0 ratings)
Support Rating	9.0 (0 ratings)	- (0 ratings)

User Testimonials
	GetResponse	Ortto
Likelihood to Recommend	GetResponse is good for marketing automation newbies that want a powerful platform without a steep learning curve. It appears to have a strong set of tools for creating automated sequences, but it's not your solution for large enterprise usage. Also, seeing as how competitive the market's become, while it's not expensive per se, it is a bit on the pricey side relative to some. Incentivized Barry Feldman Owner Read full review	It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools. Incentivized Verified User Anonymous Read full review
Pros	If you understand coding the ability to use dynamic content based on smart searches was very useful. The drop and drag workflows were very easy to create and use Allowed for simple automation and nurture campaigns to occur off of events Incentivized Adam Blinzler Marketing Automation Manager Read full review	Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment. Easy and powerful email editing and creation built-in. No need for email template coding. Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time. Incentivized Bryan McAnulty Product Director Read full review
Cons	Lists are rejected on baseless grounds. They recommend a service to clean lists and even after being cleaned, emails and lists are rejected. They purged 80% of our email list because they were not interacting regularly enough with our emails. Their drag and drop editor is set up poorly, if you have similar look and feel emails there is no way to know which you are in. Often email templates do not save and you have to start over. Sometimes scheduled emails don't even send. Verified User Anonymous Read full review	Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others. Incentivized Emily Muhoberac Chief Operations Officer Read full review
Likelihood to Renew	As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question Elizabeth Fishman Project Manager Read full review	No answers on this topic
Support Rating	Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as good as any of these other products. Especially in the area of the visual builder, I honestly think it is just about as good as Keep. And it is better than some of these other products. Again, keeping in mind the cost and the niche GetResponse fills, it stacks up very well against the other products we have used. Incentivized Jeff Smith Owner Principal Read full review	Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of features that teams use to create email campaigns and automatically send emails. Incentivized Michael Rastall, MBA IT Project Manager Read full review
Return on Investment	Our marketing emails have been much more professional, scheduled, beautiful, and manageable since switching AWAY from GetResponse, so in that sense the platform did not provide the kind of ROI we'd prefer. For delivering our regular daily newsletter, GetResponse has served us well and has delivered at an above-average rate to our mailing list. Incentivized Brock Ross Marketing Project Manager Read full review	Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager. Incentivized Verified User Anonymous Read full review
ScreenShots		Ortto Screenshots