Ghost vs. LinkedIn Publishing Platform

It is well suited for distributed writing and publishing with a subscription component

Incentivized

It seems like a great tool to offer valuable content and increase the visibility of my brand. I've learned it's not a good tool to try to sell directly

Incentivized

• Creating a newsletter for web and email simultaneously
• Allowing for paid subscriptions
• Allowing content to be segmented by subscription type

Incentivized

• I like how it lets you publish long form content.
• I love how it lets me copy and paste words and links from my Wordpress website, and it all comes over without me having to reinsert the links.

Incentivized

• They wysiwig editor is missing critical functions like superscript and subscript
• The markdown complement has those features but it doesn’t integrate well with the wysiwig editor
• Footnoting is hard to do

Incentivized

• I was never a fan of the way people connect on the platform. For example, if I want to connect with someone I have to at least know them or their email address. There are situations whereas I want to connect with people whom I do not know.
• The platform is slowly turning into Facebook. More and more I see people posting things that do not belong. Linkedin is supposed to be a professional platform, I wish they would be more clear about that. People can and do post whatever they want, however some kind of reminder to people who use the platform would be nice.

It is simpler, headless, faster than WordPress. The core functionality is focused on subscription membership which is a bloated add on for WordPress.

The simplicity has a cost as WordPress, while complicated, offers more expansion opportunities.

Incentivized

The problem with Facebook for Business is that it is on Facebook. Facebook is a great way for a company to brand themselves. However a companies content is surround by other content that is often not professional. For example, if someone follows my company on Facebook and scrolls down their timeline and sees my post, it is intertwined in their feed with their Facebook friends. This could lead to your content being mixed in with others. With Linkedin, it is solely supposed to be used for professionals. People are not supposed to (even though some do) post things that may be deemed offensive. That is not the case with Facebook.

• Our business is totally built around this product
• It has allowed us to easily and quickly scale our free and (soon) our paywalled content

Incentivized

• My current company does not track ROI on the Linkedin platform.