GoFundMe Pro vs. Kindful (discontinued, now part of Bloomerang)

GoFundMe Pro

Kindful (discontinued, now part of Bloomerang)

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
GoFundMe Pro	Score 8.2 out of 10	N/A	GoFundMe Pro is nonprofit fundraising software designed to help organizations fundraise in any way they want, wherever they want. GoFundMe Pro aims to unlock new opportunities to inspire giving, reach broader audiences, and drive greater impact. GoFundMe states they have supported over $40 billion in giving since 2010.	N/A
Kindful (discontinued, now part of Bloomerang)	Score 8.9 out of 10	N/A	Kindful was a nonprofit CRM that included fundraising tools, reporting, and analytics. It was acquired by Bloomerang in January, 2021 and is no longer sold, but its functionality is now offered by the Bloomerang CRM.	$119 per month

Pricing

GoFundMe Pro

Kindful (discontinued, now part of Bloomerang)

Editions & Modules

No answers on this topic

Standard: $119
per month
Standard: $239
per month
Standard: $349
per month
Standard: $459
per month
Standard: $579
per month
Standard: $699
per month

Offerings

Pricing Offerings
GoFundMe Pro	Kindful (discontinued, now part of Bloomerang)
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

—

All plans include: unlimited admin users, unlimited donation pages with peer-to-peer fundraising, built-in integrations, and automated reporting. Pricing also includes comprehensive web-based training upon signup and ongoing online support at no additional cost.

More Pricing Information

Community Pulse
	GoFundMe Pro	Kindful (discontinued, now part of Bloomerang)
Considered Both Products	GoFundMe Pro Verified User Anonymous Chose GoFundMe Pro I am still relatively new to my organization, and we were already set up with Classy before I got here. However, I know that they explored many other options, and Classy was chosen unanimously. We find it so helpful to have regular calls with a Classy representative, as it's … Incentivized Helpful? Verified User Anonymous Chose GoFundMe Pro We decided to move from iATS Payments to Classy for a couple of reasons. The 3 biggest reasons were the variety of payment options for donors, the self-service donation portal, and the breadth of donation page/campaign templates. Incentivized Helpful? Verified User Anonymous Chose GoFundMe Pro I have not used any other platforms like Classy. Given I came into this organization after Classy was already chosen, I was pleased with how easy it was to learn the platform and how user-friendly the entire thing is. Although I haven't used any other platforms like it, I would … Incentivized Helpful? Rachel Carey Development Manager Chose GoFundMe Pro In the past, we used Click and Pledge which was super customizable (if you knew how to code) and pretty simple. It was lacking in the peer-to-peer/crowdfunding areas and was TERRIBLE on the support side, which we realized we needed fairly often. Classy was more expensive but … Incentivized Helpful? Verified User Anonymous Chose GoFundMe Pro N/A Incentivized Helpful? EA Emily Anderson Program Specialist Chose GoFundMe Pro Eventbrite Incentivized Helpful? DO Diana O'Brien Director of Development and Community Engagement Chose GoFundMe Pro N/A Incentivized Helpful? AN Andrew Noerr Development Officer Chose GoFundMe Pro We feel that Classy is superior to other options, but I also must admit that we're a small non-profit, so we haven't used a lot of other services at this time. Nevertheless, we highly recommend Classy for a wide range of purposes in the non-profit realm. It surely stacks well … Incentivized Helpful? CH Casey Husseman Chose GoFundMe Pro I wish we hadn't chosen Classy. We decided not to go forward with them for our next digital fundraiser. Incentivized Helpful? SH Shannon Hill Development Associate Chose GoFundMe Pro Much more user friendly and quite a bit more options Incentivized Helpful? Cindy Hollister Development Director Chose GoFundMe Pro We left TeamRaiser to go to Classy. With everything, there are tradeoffs. TeamRaiser is more feature rich, but harder to use. Incentivized Helpful? Emily Westergaard Executive Director Chose GoFundMe Pro Classy is light-years ahead of DonorPerfect when it comes to creating customized pages for fundraising. DP's system was archaic and always looked like a 1990's MySpace page. Classy looks relevant and conveys more trust for our donors. Incentivized Helpful? Nick Shoff Founder and Executive Director Chose GoFundMe Pro CrowdRise has been better overall for us. They are both very similar, but CrowdRise was cheaper for our needs and integrated with more of the other software that we used. You can't go wrong with either, but we prefer CrowdRise over Classy. However, Classy has more expertise and … Incentivized Helpful? Verified User Anonymous Chose GoFundMe Pro Classy is much better than Eventbrite but is far behind Cvent in terms of an event platform. Classy is mainly for peer to peer, but they rolled out an event function that works okay but is missing some key features, like the ability to send an invitation out through the … Incentivized Helpful? JM Joel Miller Director of Development Chose GoFundMe Pro Had all the functions at a price we liked. Incentivized Helpful? Dave Aabo CEO (Chief Executive Officer) Chose GoFundMe Pro I like to give users the choice in which fundraising platform most resonates with them. Incentivized Helpful? LS Lauren Sapp Director of Annual Giving Chose GoFundMe Pro We had a custom site built for our online giving and event registration and we could not build what we needed. Classy knew what we needed when we didn't even know it. Incentivized Helpful? Verified User Anonymous Chose GoFundMe Pro I have not used or evaluated any other products like Classy. This was the system our nonprofit was using when I was hired. We have found no reason to look to other platforms as Classy has been invaluable to us. We really value Classy, and we are not looking to switch any time … Incentivized Helpful? Ashleigh Kincaid Manager of Annual Giving Chose GoFundMe Pro We haven't found the need to look elsewhere. Incentivized Helpful? Claire Baker Director of Development Chose GoFundMe Pro We found Classy to be the best value for the money, and easiest to use. Incentivized Helpful? Brent Earwicker President Chose GoFundMe Pro I used Giving Fuel for a number of years, and while their prices are more competitive, they also don't provide the level of engagement and customer service coupled with great design and ease of use. Giving Fuel worked fine, but Classy has captured my attention and got my … Incentivized Helpful? Corinne Plummer Manager of Special Events Chose GoFundMe Pro NOTE: The platform we used prior to Classy was actually FrontStream-Firstgiving (not Panorama), but that was not listed. Classy is a much more dynamic platform, allowing us to take advantage of all that online registration and fundraising has to offer. Incentivized Helpful? Courtney Osterfelt Executive Director and Founder Chose GoFundMe Pro We haven't used any other online fundraising software. Incentivized Helpful? Monica Graffius Community Outreach Director Chose GoFundMe Pro Classy is the first and only fundraising platform we have integrated since inception. Incentivized Helpful? Verified User Anonymous Chose GoFundMe Pro It was a huge mistake to switch away from Classy to FrontStream Panorama. Classy is much easier to use and much simpler to design. While FrontStream can be a bit more customized in its design it requires extensive knowledge of HTML or CSS coding, which is not ideal for a small … Incentivized Helpful?	Kindful (discontinued, now part of Bloomerang) Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) Kindful is cheaper than RE so we went with it. However, Kindful does not have as many features and is less robust than RE. Incentivized Helpful? DT Duane Thompson Product Development Lead Chose Kindful (discontinued, now part of Bloomerang) Because of the easy-to-use drag-and-drop function, teams do not have to call website design-proficient professionals to assist them since Populr also supports collaboration and entire teams can work together to come up with a beautifully designed website and one that is readable. Incentivized Helpful? BG Brett Gorney Executive Director Chose Kindful (discontinued, now part of Bloomerang) All similar services. I preferred Kindful because of the user interface and also because of a personal recommendation from another user. Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) I did a search of over 10 different companies (not finding my notes on this now). Kindful was the perfect fit for our sized organization and they gave us the best rate and transition benefits. Incentivized Helpful? TW Toby J. Weiss Executive Director Chose Kindful (discontinued, now part of Bloomerang) Kindful is a one-stop-shop solution (whereas Salesforce and Dynamics require add-ons) Kindful is much more affordable than Virtuous, Salesforce, Microsoft when your team grows There are many more integrations available than with all competitors we evaluated Incentivized Helpful? BL Barbara L'Italien Bookkeeper Chose Kindful (discontinued, now part of Bloomerang) The cost alone for Breeze is $50 a month versus Kindful which is approx $330 a month. Add to Kindful the staff hours paid to work with the onboarding experience and mistakes, the investment was a high mistake. Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) Raisers Edge has been in this field for much longer than the newcomer, Kindful. One advantage Rasers Edge has is the ability to store copies of correspondence letters among contacts within their database. With Kindful, you would need print copies and store in a file cabinet … Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) KIndful stacks up well against the competition for a small organization with limited capacity. We selected Kindful initially because we thought its simplicity would allow us to have multiple users with various roles input data including donor contact. I've used a lot of … Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) We never used NeonCRM. We have only researched them. At the time of subscription, we felt Kindful was the best direction for our organization. Incentivized Helpful? PP Patrick Palmer Director Of Development Chose Kindful (discontinued, now part of Bloomerang) We recently added HarnessApp to our software tools. Harness has a strong donor interface but not the backbone that Kindful has to offer. We find them a good match. I looked at dozens of other platforms that compare to Kindful but we always find ourselves sticking with Kindful … Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) Kindful is like night and day compared to Neon. Neon is the dark ages in terms of interface and functionality and Kindful is the industrial revolution. Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) Actually, since I have been here, we have only used Kindful. We discussed using another product at one time (I do not remember the name), but decided to continue with Kindful. I am glad we did. I have contacted them in the past when I have a problem figuring something out … Incentivized Helpful? TO Tara Owens Executive Director Chose Kindful (discontinued, now part of Bloomerang) The ease of use of Kindful was far and away better than LGL. While the free option for LGL was originally tempting, Kindful's dashboard, functionality, and ease of use made the transition almost a no brainer. We needed to make the investment in our ongoing growth, and it was … Incentivized Helpful? NS Nick Shoff Founder and Executive Director Chose Kindful (discontinued, now part of Bloomerang) Kindful was cheaper and had functions that better suited our needs. The donation pages and donor management were better than the competitors for the price. Incentivized Helpful? LP Leigh Phillips Director of Learning Chose Kindful (discontinued, now part of Bloomerang) Kindful blows Capsule out of the water as a donor management system. Kindful was built for nonprofit fundraising, where Capsule is better for sales. Incentivized Helpful? AB April Berg Co-Founder & Customer Experience Director Chose Kindful (discontinued, now part of Bloomerang) We had all of these connected at one time. Kindful still is the best in customer service, and the ease of use making sure what comes in real-time is placed where needed. Eventbrite is just an older connection, so we didn't have real-time data and it also created multiple … Incentivized Helpful? SH Shaelina Holmes Director of Development and Marketing Chose Kindful (discontinued, now part of Bloomerang) We also looked at DonorPerfect and Salesforce, and both were too expensive for our budget. Kindful was user-friendly and affordable. Breeze CHMS is what we switched from because it didn't meet all of our reporting needs, although it's great for a church without those needs. … Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) Overall, Kindful is a way better CRM System than DonorSnap in part because the system is user-friendly, keeps good track of donor's data, donations and pledges, and integrates really well with many different apps (which DonorSnap lacks). Also, Kindful has different button … Incentivized Helpful?

Best Alternatives
	GoFundMe Pro	Kindful (discontinued, now part of Bloomerang)
Small Businesses	Bonterra Network for Good Score 9.6 out of 10	Bonterra Network for Good Score 9.6 out of 10
Medium-sized Companies	OneCause Score 8.8 out of 10	Bloomerang CRM Score 8.1 out of 10
Enterprises	Blackbaud Enterprise Fundraising CRM Score 7.6 out of 10	Blackbaud Enterprise Fundraising CRM Score 7.6 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	GoFundMe Pro	Kindful (discontinued, now part of Bloomerang)
Likelihood to Recommend	7.6 (0 ratings)	9.0 (0 ratings)
Usability	9.0 (0 ratings)	9.0 (0 ratings)
Support Rating	9.9 (0 ratings)	9.8 (0 ratings)

User Testimonials
	GoFundMe Pro	Kindful (discontinued, now part of Bloomerang)
Likelihood to Recommend	Well suited for organizations with large fundraising programs or many recurring donors, especially those who have the staffing to devote to reporting and fundraising data analysis. Variety of payment options is good for mobile-first or younger audiences who may be taking more frequent advantage of payment methods like Venmo and Apple Pay. Most useful if it is used in tandem as an event registration/event hosting platform (Classy Event Registration or Classy Live) as attendee data and fundraising is kept in a single place. Less appropriate for smaller organizations, or folks that will not be doing crowdfunding/peer-to-peer/events. There are other platforms that do standard donation pages well that have fewer bells and whistles but are accordingly cheaper. Incentivized Verified User Anonymous Read full review	If your primary goals are: the ability to accept online donations [best/easiest to use donation form I've seen], acknowledge donors, and keep constituent data in one location - and you're willing to look for integrated solutions for other specific uses based on your needs - Kindful is for you. Bonus: Pricing for Kindful makes it easy to find the budget for other integrated solutions... because even if it doesn't do it all - it is still really inexpensive for what it does accomplish. Incentivized Amanda Mulder Development Director Read full review
Pros	The Classy platform is easy to use, both for the staff and our volunteer fundraisers It's easy to build a great looking fundraising page Classy support (particularly chat and phone) are attentive and responsive. Every one there is smart and nice! Incentivized Cindy Hollister Development Director Read full review	Campaign pages are easy to set up and donor information is captured for use in managing these donors long term. Kindful syncs with a number of useful and applicable apps such as Eventbrite which reduces the amount of time we need to spend on administration. Incentivized Verified User Anonymous Read full review
Cons	Campaigns lack customization options which can be limiting- while you can add code to make some changes, there is a basic framework that you can't always override. Slow to roll out some donor payment options like Venmo. Not inexpensive price point and on an annual contract, so the software is definitely an investment. Incentivized KB Katie Bradley Development Officer Read full review	Program Management - the system is still evolving which is great, but it currently does not fill every single program management and event management need that we have. Mail sync - Kindful no longer syncs with Gmail, which is a big issue with tracking emails and attaching those interactions to specific people. Incentivized Verified User Anonymous Read full review
Usability	VERY easy to use, but lacks flexibility. But very easy to learn and master, even for someone with technical skills. They offer live chat which is a great help for on-demand support. At higher call volumes, you may wait 10 minutes, but I’ve never waited for more than that and the support if 90% of the time very helpful. Incentivized Verified User Anonymous Read full review	From operations, support, and donor management, Kindful's UX and UI are top-notch. Incentivized Omar Rizvi Founder and CEO Read full review
Support Rating	Classy's team was very helpful as we transitioned over, and helped us get everything set up quite easily. The few times we've had issues or questions, their online chat feature has been a quick way to get answers. On Giving Tuesday last year, the site went down, but Classy was quick with communication to its clients and had the problem resolved in about an hour. I know that if we have any problems or questions, the company and its team will be responsive and helpful. That makes a difference to me and our small team. We don't have time to troubleshoot or stay on hold for a long time waiting for support. Incentivized Emily Westergaard Executive Director Read full review	I have not utilized the support for Kindful very often but the one time I have was fantastic. It was quick, courteous and thorough. Kindful consistently offers Webinars that outline the best way to utilize their product and get the most out of it. I think Kindful does a pretty solid job with support. Incentivized Verified User Anonymous Read full review
Alternatives Considered	I have not used any other platforms like Classy. Given I came into this organization after Classy was already chosen, I was pleased with how easy it was to learn the platform and how user-friendly the entire thing is. Although I haven't used any other platforms like it, I would highly recommend it. Verified User Anonymous Read full review	Kindful is a one-stop-shop solution (whereas Salesforce and Dynamics require add-ons) Kindful is much more affordable than Virtuous, Salesforce, Microsoft when your team grows There are many more integrations available than with all competitors we evaluated Incentivized Toby J. Weiss Executive Director Read full review
Return on Investment	This has been nothing but positive. We use the basic version so there is no fee associated with it other than a percentage of each transaction. So everything that comes in is added revenue where the only investment is staff time, but there is no monetary investment. Incentivized Daniella Dowiak Non-profit and small business consultant Read full review	Kindful's customer service team has saved us a lot of time and effort by being extremely helpful. I can't speak highly enough about the customer service they offer. We spend a lot of time cleaning our data base. I wish Kindful had a cleaner integration process. Incentivized Patrick Palmer Director Of Development Read full review
ScreenShots	GoFundMe Pro Screenshots	Kindful (discontinued, now part of Bloomerang) Screenshots