GoFundMe Pro vs. NGP VAN

Well suited for organizations with large fundraising programs or many recurring donors, especially those who have the staffing to devote to reporting and fundraising data analysis. Variety of payment options is good for mobile-first or younger audiences who may be taking more frequent advantage of payment methods like Venmo and Apple Pay. Most useful if it is used in tandem as an event registration/event hosting platform (Classy Event Registration or Classy Live) as attendee data and fundraising is kept in a single place. Less appropriate for smaller organizations, or folks that will not be doing crowdfunding/peer-to-peer/events. There are other platforms that do standard donation pages well that have fewer bells and whistles but are accordingly cheaper.

Incentivized

Well suited when we have to run lists of those already canvassed or need to be canvassed. Not Well suited when the phone bank and MiniVAN does not work together. As it could cause someone to canvass someone who has just been phone banked or vice versa. Also, need to better provide emailing options.

• The Classy platform is easy to use, both for the staff and our volunteer fundraisers
• It's easy to build a great looking fundraising page
• Classy support (particularly chat and phone) are attentive and responsive. Every one there is smart and nice!

Incentivized

• gives current addresses
• gives phone numbers
• comments regarding issues
• voters by districts
• lists other party voters

• Campaigns lack customization options which can be limiting- while you can add code to make some changes, there is a basic framework that you can't always override.
• Slow to roll out some donor payment options like Venmo.
• Not inexpensive price point and on an annual contract, so the software is definitely an investment.

Incentivized

• Geo tag outside of USA on MiniVAN
• Convert counts into Pie or Bar charts
• Synch MiniVAN canvassed with phone bank canvassed

As long as I’m an active Democratic volunteer I will use it, unless the Dems quit using it. I enjoy using NGP VAN and discovering more capabilities as I spend more time with it.

VERY easy to use, but lacks flexibility. But very easy to learn and master, even for someone with technical skills. They offer live chat which is a great help for on-demand support. At higher call volumes, you may wait 10 minutes, but I’ve never waited for more than that and the support if 90% of the time very helpful.

Incentivized

I think you have to have understanding of computer basics to master NGP VAN. I doubt a non-computer person, or someone who is hesitant about technology could do much with NGP VAN. It helps if you’re sort of a computer nerd (as I am, despite my old age) because then you don’t worry about experimenting.

Classy's team was very helpful as we transitioned over, and helped us get everything set up quite easily. The few times we've had issues or questions, their online chat feature has been a quick way to get answers. On Giving Tuesday last year, the site went down, but Classy was quick with communication to its clients and had the problem resolved in about an hour. I know that if we have any problems or questions, the company and its team will be responsive and helpful. That makes a difference to me and our small team. We don't have time to troubleshoot or stay on hold for a long time waiting for support.

Incentivized

I can hardly remember since it was years ago. Various individuals have also coached me since then. If I can actually play around with it myself that’s the best way to increase my proficiency.

I have not used any other platforms like Classy. Given I came into this organization after Classy was already chosen, I was pleased with how easy it was to learn the platform and how user-friendly the entire thing is. Although I haven't used any other platforms like it, I would highly recommend it.

I have no other experience.

• This has been nothing but positive. We use the basic version so there is no fee associated with it other than a percentage of each transaction. So everything that comes in is added revenue where the only investment is staff time, but there is no monetary investment.

Incentivized

• Cost effective for a campaign to have