Google AdMob vs. GroundTruth

Google AdMob

Google AdMob

29 Reviews and Ratings

GroundTruth

GroundTruth

4 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google AdMob	Score 3.1 out of 10	N/A	AdMob is a mobile advertising platform acquired by Google in 2010.	N/A
GroundTruth	Score 6.2 out of 10	N/A	GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.	N/A

Pricing

Google AdMob

GroundTruth

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Google AdMob	GroundTruth
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

—

—

More Pricing Information

Community Pulse
	Google AdMob	GroundTruth
Considered Both Products	Google AdMob Robert Vasvari software engineer Chose Google AdMob AppLovin MAX has support and a website and ad demo/trial system that is a lot easier to understand and use. Incentivized Helpful? Gloria Varghese Digital marketing trainer Chose Google AdMob Google AdMob provides more features and additional tools for assessments than other tools available in the market. Its automated tools make it extraordinary to handle. As it facilitates getting paid for adding ads to my app without any complications, I am so impressed with it. Incentivized Helpful? Verified User Anonymous Chose Google AdMob InMobi Incentivized Helpful? WK Woobok. Kim DBS leader Chose Google AdMob No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and … Incentivized Helpful? Emma Sophia Robers Java Software Engineer Chose Google AdMob It ensures that ads meet quality standards and that ads are individually screened for ad fraud and malware issues. Incentivized Helpful? Armand Ruci Teacher Chose Google AdMob I like Google AdMob because it does payout on time and even though the final payout is sometimes less than promised it is better than Apple iAd because the latter takes a longer time to payout. Incentivized Helpful? Ernesto Altamirano Owner and Founder Chose Google AdMob We just use Google AdMob Incentivized Helpful? AL Anatoly Lubarsky Founder and lead developer Chose Google AdMob Facebook Audience stacked well against AdMob however this year due to recent changes introduced in Apple 14 and the fact that Facebook Audience has become bidding only platform - AdMob had succeeded to outcompete Facebook Audience and is better. Admob provides easier … Incentivized Helpful? Yohan Wadia Proprietor Chose Google AdMob Better rates Reply very often. No fake copy paste customer service. Incentivized Helpful? sanjeev pandey Software Engineer Chose Google AdMob We have used a few other ad networks, but they are not suited to our requirements. Admob has the best fill rate for Indian apps, that others lack. For our few apps that target USA and European customers, we use Mobclix. Admob has also fewer configurable thresholds for payments. … Incentivized Helpful?	GroundTruth Mike McPeak Growth Marketing Director Chose GroundTruth GroundTruth was recommended to us by a vendor and was the only product we evaluated Incentivized Helpful? Verified User Anonymous Chose GroundTruth The customisable pricing of GroudTruth as per the campaigns size and frequency made us choose it. This helped optimise the cost for us. GroundTruth was referred to us by some consultants. So positive word of mouth was there. GrondTruth business team was easily approachable and … Incentivized Helpful?

Best Alternatives
	Google AdMob	GroundTruth
Small Businesses	Basis DSP Score 9.0 out of 10	Google AdMob Score 3.1 out of 10
Medium-sized Companies	Yahoo Native Score 6.6 out of 10	Yahoo Native Score 6.6 out of 10
Enterprises	Marin Software Score 9.1 out of 10	Marin Software Score 9.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Google AdMob	GroundTruth
Likelihood to Recommend	3.1 (0 ratings)	8.6 (0 ratings)
Usability	3.0 (0 ratings)	- (0 ratings)

User Testimonials
	Google AdMob	GroundTruth
Likelihood to Recommend	Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App. Incentivized MA Mehdi Ayouch CMO (Chief Marketing Officer) Read full review	Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides through the process and has excellent reporting features. GroundTruth can login and setup a campaign which can run the next day itself. Their Excel sheets are very difficult to use and it's impossible to upload bulk locations into this campaign. It can take several business days to setup a 200 point campaign because the mass upload isn't good in my opinion. Incentivized Verified User Anonymous Read full review
Pros	Provides a complete ad verification system. Integration with Google Analytics. Transmission customization Ad network mediation is a great feature to manage many ad networks at the same time. Incentivized Emma Sophia Robers Java Software Engineer Read full review	Excellent CPM Optimizes delivery when given multiple creatives Good customer service Incentivized Mike McPeak Growth Marketing Director Read full review
Cons	Admob has very low prices for impressions or clicks on Android. Admob has very low prices for impressions or clicks in many countries including Europe. Admob is still having certain security issues: allowing sensitive ads on G rated apps. Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy. Incentivized AL Anatoly Lubarsky Founder and lead developer Read full review	There is a learning curve to GroundTruth. The UI/UX can be improved further Bounce rates are high due to mobile only campaigns Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use. Incentivized Verified User Anonymous Read full review
Usability	hard to use, no support Robert Vasvari software engineer Read full review	No answers on this topic
Alternatives Considered	No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity. Incentivized WK Woobok. Kim DBS leader Read full review	GroundTruth was recommended to us by a vendor and was the only product we evaluated Incentivized Mike McPeak Growth Marketing Director Read full review
Return on Investment	Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up. Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing. Yohan Wadia Proprietor Read full review	We can take on more clients because of the ease of use for GroundTruth We can have multiple users Incentivized Darrell Canty Digital Marketing Analyst Read full review
ScreenShots