Google AdMob vs. ironSource

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google AdMob
Score 3.2 out of 10
N/A
AdMob is a mobile advertising platform acquired by Google in 2010.N/A
ironSource
Score 8.0 out of 10
N/A
ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.N/A
Pricing
Google AdMobironSource
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google AdMobironSource
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AdMobironSource
Considered Both Products
Google AdMob
Chose Google AdMob
AppLovin MAX has support and a website and ad demo/trial system that is a lot easier to understand and use.
Chose Google AdMob
Google AdMob provides more features and additional tools for assessments than other tools available in the market. Its automated tools make it extraordinary to handle. As it facilitates getting paid for adding ads to my app without any complications, I am so impressed with it.
Chose Google AdMob
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and …
Chose Google AdMob
It ensures that ads meet quality standards and that ads are individually screened for ad fraud and malware issues.
Chose Google AdMob
I like Google AdMob because it does payout on time and even though the final payout is sometimes less than promised it is better than Apple iAd because the latter takes a longer time to payout.
Chose Google AdMob
Facebook Audience stacked well against AdMob however this year due to recent changes introduced in Apple 14 and the fact that Facebook Audience has become bidding only platform - AdMob had succeeded to outcompete Facebook Audience and is better. Admob provides easier …
Chose Google AdMob
We have used a few other ad networks, but they are not suited to our requirements. Admob has the best fill rate for Indian apps, that others lack. For our few apps that target USA and European customers, we use Mobclix. Admob has also fewer configurable thresholds for payments. …
ironSource
Chose ironSource
We were wanting to expand our channels, and IS stood out from the others because of their presence in other verticals that suited our target audience. We would not propose utilizing IS to replace any of your existing DSPs, but rather to supplement the DSPs you are already using.
Chose ironSource
Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels.
Chose ironSource
ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have …
Chose ironSource
ironSource is more oriented toward gaming than MoPub and Smaato, which are focused on other verticals, but it is in direct competition with AppLovin. I selected ironSource because their support team and customer service is faster and has a deeper understanding of the product …
Best Alternatives
Google AdMobironSource
Small Businesses
Basis DSP
Basis DSP
Score 9.0 out of 10
Google AdMob
Google AdMob
Score 3.2 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.6 out of 10
Yahoo Native
Yahoo Native
Score 6.6 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdMobironSource
Likelihood to Recommend
3.2
(0 ratings)
8.5
(0 ratings)
Usability
3.0
(0 ratings)
-
(0 ratings)
User Testimonials
Google AdMobironSource
Likelihood to Recommend
Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
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Although IS is mostly utilized for apps in the gaming vertical, and the bulk of their publishers are also in the gaming vertical, we have had some success using its DSP. As a non-gaming app, we occasionally struggle to find a reliable source of constant inventory and growth. However, with IS, we've found a few good pockets (publishers) that appear to back out extremely well for us.
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Pros
  • Provides a complete ad verification system.
  • Integration with Google Analytics.
  • Transmission customization
  • Ad network mediation is a great feature to manage many ad networks at the same time.
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  • Great reporting
  • Dedicated AM to help get the best use of the product
  • Exclusive deals with big publishers
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Cons
  • Admob has very low prices for impressions or clicks on Android.
  • Admob has very low prices for impressions or clicks in many countries including Europe.
  • Admob is still having certain security issues: allowing sensitive ads on G rated apps.
  • Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.
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  • Very small inventory for iOS in Latin.
  • Sometimes does not deliver at the set targets.
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Usability
hard to use, no support
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No answers on this topic
Alternatives Considered
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
Read full review
Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels.
Read full review
Return on Investment
  • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
  • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
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  • Helps us deliver on our campagins, improving ROI
  • Inventory quite expensive, decreasing ROI
  • Not transparent on margins, which is not good for the business
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ScreenShots