Google Ads

Google Ads

Google Ads

1329 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Ads	Score 8.3 out of 10	N/A	Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.	$500 in Ads credit in the first 60 days

Pricing

Google Ads

Editions & Modules

Offer A: $500
in Ads credit in the first 60 days
Offer B: $1500
in Ads credit in the first 60 days
Offer C: $3000
in Ads credit in the first 60 days

Offerings

Pricing Offerings
Google Ads
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Google Ads
Considered Both Products	Google Ads Verified User Anonymous Chose Google Ads Google Ads is by far the best PPC advertising mechanism I've used especially when compared to the Microsoft/Bing platform. It's easier to navigate and the budgets are spent more effectively and efficiently. The display of the search results is easier to read and the quality of … Incentivized Helpful? AS Ash Shenker General Manager Chose Google Ads Google Ads remains at the top advertising channel within our business for both lead volume and revenue generation, whilst maintaining a reasonable cost per lead (CPL). Both Meta Ads and Microsoft Ads have a much lower CPL, those channels don't contribute as much revenue and … Incentivized Helpful? Verified User Anonymous Chose Google Ads Google Ads is one of the more advanced tools, all the above tools listed are great and provide very advanced features for advertising on those platforms. Usually a business would use multiple tools. Google Ads is great as it is very fined and established so you know what you … Incentivized Helpful? TN Tyler Newman Marketing Director Chose Google Ads Google is a lot better at not just banning you for no reason. The platform is very intuitive and gets you in front of many people. Meta Ads is notorious for banning people and not giving them any reason. Google is very reasonable and has guidelines. Google clicks are also much … Incentivized Helpful? Verified User Anonymous Chose Google Ads These are different channels, with different audiences and targeting options. It is important to first understand your objective, who you want to reach and at what stage of the journey. Incentivized Helpful? IH Ishant Harjai Business Development Manager Chose Google Ads Well, I use Facebook/Meta pixels sometimes. But it is not as good as Google Ads. There are a lot of people searching on Google for good web development firms but how many are there finding the same sort of person on Facebook or Linkedin? Thus, I like the abundance of users … Incentivized Helpful? Verified User Anonymous Chose Google Ads It's gives me better results than the other platforms, cause by setting up keywords that are relevant to my business I can really target people who are actively searching for the topic. This really filters leads and brings better results. Incentivized Helpful? Verified User Anonymous Chose Google Ads It is part of the Google suite of tools for content management for advertising and ads in the Google search engine. Incentivized Helpful? Verified User Anonymous Chose Google Ads Google Ads is more robust and has more features as compared to Microsoft Advertising, aka Bing Ads. Google has better and more reach than other search engines in the market. Google stands well against all its competitors when it comes to media planning and buying. Go for it any … Incentivized Helpful? Verified User Anonymous Chose Google Ads Google Ads can be more useful than LinkedIn & Facebook Ads because it is reaching a larger pool of users. Both platforms have even better/more targeting options, but they limit the amount of reach you will receive. Google Ads catches users at the top of the sales funnel. Incentivized Helpful? Verified User Anonymous Chose Google Ads Google ads provide no customer service. Incentivized Helpful? Michael Shooster CEO (Chief Executive Officer) Chose Google Ads We had to stop using Bing as the results were all over the place and so we couldn't trust the service. Incentivized Helpful? Verified User Anonymous Chose Google Ads Google Ads clearly has high potential as more users search for their product when compared to other channels hence getting the desired audience. Incentivized Helpful? Verified User Anonymous Chose Google Ads Neither platform seems to perform in my opinion. Google Ads is much more complicated while Facebook Ads are simpler to implement and run. No positive ROI on either though! Incentivized Helpful? Verified User Anonymous Chose Google Ads We would use Facebook advertising often to generate strong reactions online. The benefit of using Google Ads is that people are always searching on Google and it's quick to pull your name first in a search ranking, where a majority of people are likely to click on compared to … Incentivized Helpful? Thomas Holland Manager of Digital Paid Marketing Chose Google Ads In most cases, it's better between features, usability, performance (though Bing can sometimes cost less). Google is also smarter about its keywords. Bing is more similar to how Google was five or more years ago (needing to add variations to those keywords). I will say, though, … Incentivized Helpful? Aditya Rai Senior PPC Analyst Chose Google Ads Google Ads is pretty strong when it comes to search and shopping campaigns. It's a great tool to target people who are ready to buy and actively looking for products we have to offer. On the other hand, Facebook has been a great tool for raising awareness, brand uplift, and … Incentivized Helpful? Verified User Anonymous Chose Google Ads Other platforms like Facebook Business Manager or Twitter Ads do not allow the same level of optimization and control of targeting as Google Ads. In same cases it may have less reach, but being more precise is better to see a ROAS sooner. Incentivized Helpful? Kara Hooper Web Designer, Developer, Digital Marketer, Graphic Designer, SEO Consultant Chose Google Ads Google is the largest search engine with the most users so this is the first choice. Other advertising options can give results but not to the same degree that Google Ads does. They have a better platform than other types of platforms available. This makes it the best option … Incentivized Helpful? Verified User Anonymous Chose Google Ads Google Ads has far more reach/audience capabilities than Microsoft Ads. More users use Google than Microsoft products. Incentivized Helpful? CT Christian Turnbaugh Senior Advisor Chose Google Ads Moz Pro allowed me to figure out what words I was needing to use to better use Google Ads. Incentivized Helpful? Mohamed Ghoneim Paid Search Manager Chose Google Ads While it is still important to be present in those engines, Google Ads still offers the largest inventory, which helps reach more users and drive bigger volumes of conversions and achieve higher ROI. Incentivized Helpful? Verified User Anonymous Chose Google Ads Facebook can be less expensive but everyone uses Google, so you have to run ads on Google. Other search engines also have similar features. The traffic on Google is significantly higher than its competition. Facebook ads can be an alternative but it doesn't quite work like a … Incentivized Helpful? William Copeland CFO (Chief Financial Officer) / CEO Chose Google Ads I have used all forms of online ad platforms. In my experience, Google is by far the most expensive on a per-click and per-impression basis. None of these major players have much or any concern for small businesses. Incentivized Helpful? Verified User Anonymous Chose Google Ads Everyone uses Google. They have and will always be the leader when it comes to search engines. Not only was Bing Ads more difficult to use, but the results didn't even come close to what we were (are) getting from Google Ads. It also seemed easier to get support from Google … Incentivized Helpful?

Features

Google Ads

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Google Ads 3.9 Ratings 3% below category average
Ad campaign creation	2.50 Ratings
Ad deployment	2.50 Ratings
Display advertising	9.00 Ratings
Ad display and retargeting segmentation	8.80 Ratings
Sequence targeting	1.00 Ratings
Contextual advertising	2.30 Ratings
Social advertising	1.00 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Google Ads 6.4 Ratings 20% above category average
Ad dashboards	2.50 Ratings
Ad performance reports	9.00 Ratings
Ad conversion tracking	9.00 Ratings
Ad attribution reporting	9.00 Ratings
Ad forecasting and optimization	2.50 Ratings

Ad Auctions

Comparison of Ad Auctions features of Product A and Product B
	Google Ads 7.0 Ratings 3% above category average
Ad bidding	7.00 Ratings

Best Alternatives
	Google Ads
Small Businesses	WordStream Score 6.9 out of 10
Medium-sized Companies	WordStream Score 6.9 out of 10
Enterprises	Adobe Advertising Cloud Score 8.6 out of 10
All Alternatives	View all alternatives

User Ratings
	Google Ads
Likelihood to Recommend	5.8 (0 ratings)
Likelihood to Renew	9.6 (0 ratings)
Usability	1.0 (0 ratings)
Performance	9.0 (0 ratings)
Support Rating	9.0 (0 ratings)
Online Training	9.0 (0 ratings)
Vendor post-sale	1.0 (0 ratings)
Vendor pre-sale	10.0 (0 ratings)

User Testimonials
	Google Ads
Likelihood to Recommend	Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers. Incentivized Aditya Rai Senior PPC Analyst Read full review
Pros	Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products). Incentivized Darien Chaffart Associate Pastor Read full review
Cons	Google's heavy dependence on AI makes many of the campaign behavior inscrutable and, often, it performs poorly as a result. Their responsive ads, for example, which are heavily recommended by them, often perform significantly worse than normal text ads. Their support, while relatively quick, becomes useless if you need any deep insight/help. Incentivized Lee L Kennedy Analytics Director Read full review
Likelihood to Renew	As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads. Krupal Shukla Account Manager, Search Read full review
Usability	This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns. Incentivized Aaron Henderson Marketing Specialist Read full review
Support Rating	We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with Incentivized Patrick Stephens Director Of Communications Read full review
Online Training	Daily use with advanced account structures. Familiarity with reporting/api and complex setups. Eric Hitchman Performance Media Strategist Read full review
Alternatives Considered	Google Ads remains at the top advertising channel within our business for both lead volume and revenue generation, whilst maintaining a reasonable cost per lead (CPL). Both Meta Ads and Microsoft Ads have a much lower CPL, those channels don't contribute as much revenue and lead generation. Incentivized AS Ash Shenker General Manager Read full review
Return on Investment	Once we got the hang of it and had everything setup, it was a great monthly expense that we could count on ROI from. Either by obtaining new customers or literally staying above our competition in search rankings. We also started consulting on ads for customers and helping them set things up, which created a new revenue stream for us. Incentivized Verified User Anonymous Read full review
ScreenShots