TrustRadius: an HG Insights company

Google AdSense vs. Microsoft Advertising

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdSense

    Score6.7 out of 10
    N/AGoogle AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. AdSense displays relevant ads to your site visitors next to your content and allows you to customize the look and feel of ads to match your site.N/A

    Microsoft Advertising

    Score7.9 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A
    Pricing
    AdSenseMicrosoft Advertising
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdSenseMicrosoft Advertising
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AdSenseMicrosoft Advertising
    Considered Both Products
    Google
    Chose AdSense
    Google Adsense has a better User Interface and reports are much better.
    Incentivized
    Microsoft
    Chose Microsoft Advertising
    Microsoft is the best if you want to target the USA business; it has a great standing against these other platforms.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    AdSenseMicrosoft Advertising
    Ad Campaigns
    Comparison of Ad Campaigns features of Google AdSense and Microsoft Advertising
    Feature
    Google AdSense
    -
    Ratings
    Microsoft Advertising
    3.9
    3 Ratings
    Ad campaign creation00 Ratings7.23 Ratings
    Ad deployment00 Ratings8.13 Ratings
    Display advertising00 Ratings1.93 Ratings
    Ad display and retargeting segmentation00 Ratings3.73 Ratings
    Sequence targeting00 Ratings1.02 Ratings
    Contextual advertising00 Ratings4.53 Ratings
    Social advertising00 Ratings1.02 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google AdSense and Microsoft Advertising
    Feature
    Google AdSense
    -
    Ratings
    Microsoft Advertising
    5.3
    5 Ratings
    Ad dashboards00 Ratings4.75 Ratings
    Ad performance reports00 Ratings4.84 Ratings
    Ad conversion tracking00 Ratings6.33 Ratings
    Ad attribution reporting00 Ratings5.43 Ratings
    Ad forecasting and optimization00 Ratings5.43 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google AdSense and Microsoft Advertising
    Feature
    Google AdSense
    -
    Ratings
    Microsoft Advertising
    6.6
    4 Ratings
    Ad bidding00 Ratings6.64 Ratings
    User Ratings
    AdSenseMicrosoft Advertising
    Likelihood to Recommend
    8.9
    (7 ratings)
    5.9
    (67 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    6.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (11 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.0
    (1 ratings)