Google Analytics

Google Analytics

3,824 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Analytics	Score7.9 out of 10	N/A	Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.	$0 per month

Pricing

Google Analytics

Google Analytics 360: 150,000
per year
Google Analytics: Free

Pricing Offerings
Google Analytics
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Google Analytics
Considered Both Products	Google Maria Sergeeva UX and Content Designer in Marketing at Career Pathway Institute (Non-profit Organization Management, 51-200 employees) Chose Google Analytics Wix and other website platforms have a built-in analytic tool, but it is not as sufficient as Google Analytics, so I always use GA as the main source of information about sales. Most of the analytic tools on web platforms can't visualize user flows, which is very important when … Incentivized Helpful? Verified User Chose Google Analytics The entry threshold is lower and Google Analytics can be used to grant access even to technically intermediate users who can draw basic conclusions on their own. Incentivized Helpful? Verified User Chose Google Analytics We use google analytics instead of other tools for customer usage data and behavioral. It is better to connect with some sources. Incentivized Helpful? Verified User Chose Google Analytics Adobe Analytics is better in almost all aspects except for it's complexity in implementation. Incentivized Helpful? Hash Moody CEO (Chief Executive Officer) in Professional Services at Azoora, Inc. (Computer Software, 51-200 employees) Chose Google Analytics Microsoft Clarity is speedy, extremely tidy, and straight to the point, and it contains everything a SME would need to maintain a healthy SEO without the need for technical understanding; its UI is far superior to GA, and it also provides additional capabilities like as … Incentivized Helpful? Alex Nejako Marketing Automation Manager in Information Technology at Surgent Online Education (E-Learning, 501-1000 employees) Chose Google Analytics Webtrends as a platform is older than Google Analytics and still quite good. If you have a company that is used to using Webtrends, it's likely still a good fit for you. Google Analytics has a lower entry cost and more accessible training to new Users, so that's why I would … Incentivized Helpful? Anirban Das Software Engineer in Engineering at Onetrust (Information Technology & Services, 1001-5000 employees) Chose Google Analytics Adobe Analytics is good but it is more suited to people who are fully and technically into reporting and the solutions it provides. Google Analytics on the other hand provides a much easier way of setting up the Analytics. Most of the data reporting, charts and visualisations … Incentivized Helpful? sandro merkvilishvili Head of e-commerce deparment in Product Management at 2 ნაბიჯი - 2 Nabiji (Retail, 1001-5000 employees) Chose Google Analytics Ease of use: Google Analytics is known for its user-friendly interface and straightforward setup process, making it accessible for beginners. Adobe Analytics has a steeper learning curve and requires more technical expertise. Features: Adobe Analytics offers a more comprehensive … Incentivized Helpful? Verified User Chose Google Analytics Universal GA is free to use, offers a good amount of data, and is relatively easy to use. Other products may not offer the detail needed (Google Tag Manager), or require payment (Adobe Target) Incentivized Helpful? Wasim Akhtar Assistant Director of Business Operations in Corporate at Skyway Classes (Education Management, 11-50 employees) Chose Google Analytics Google Tag Manager is the best tool to use with Google analytics as it provides more in-depth analysis where users interact on the website. Incentivized Helpful? Martha McNeil Data Management Analyst in Information Technology at Workstate (Information Technology & Services, 51-200 employees) Chose Google Analytics Built-in reports are beneficial but you can create custom reports if you need more details with different dimensions and metrics it also provides insights which is just little data about your site traffic in sentence format its the best way to know which strategy you are on … Incentivized Helpful? Verified User Chose Google Analytics Adobe and Google Analytics are fairly similar. Google Analytics was more widely known among my team. Most of us have used it in some capacity in the past. It's also easy to navigate, and there are loads of free training out there on how to use the platform. Incentivized Helpful? Verified User Chose Google Analytics Google provides a wide suite of products that all tie into Google Analytics. Some that I use most often are Tag Manager, Ads and Datastudio. All of these connect directly with Analytics and allow me to accomplish my goals. For example, Ads will connect and show me what Ads are … Incentivized Helpful? Verified User Chose Google Analytics I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a … Incentivized Helpful? Thomas (TC) Riley Senior Director, Information Services at MarketScale (Media Production, 51-200 employees) Chose Google Analytics Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google … Incentivized Helpful? Ellen Moon Senior Manager in Marketing at Jellyfish (Marketing and Advertising, 1001-5000 employees) Chose Google Analytics Google Analytics provides everything you need in terms of straight forward analytics needs. The tool is not very flexible compared to other software such as adobe, and if you want to upgrade to premium or add in a bunch of custom situations, that can be become very [tedious] … Incentivized Helpful? Rafael Grandizoli Gerente de Operações in Product Management at MUV (Marketing & Advertising, 11-50 employees) Chose Google Analytics Google Analytics had the best price (it's free for major of our clients), and it was easy to find professionals that had experience on using it. Incentivized Helpful? Verified User Chose Google Analytics Google Analytics is easy to use and widespread, it's a must-have software for all businesses. The price point compared to other software that we use is very reasonable, and the suite of services and training tools/certifications available for free is hard for other software … Incentivized Helpful? Víctor Garnica Professional Services Lead in Professional Services at Hexagon Data (Marketing and Advertising, 11-50 employees) Chose Google Analytics Adobe Analytics has been in the market for a long time; some people still know it as Omniture or SiteCatalyst. It seems that some great ideas from Google Analytics, such as Enhanced Ecommerce and the new way of measuring events with GA4, are adapted from the traditional Adobe … Incentivized Helpful? Daniel Berry Digital Marketing Manager in Marketing at MARION Integrated Marketing (Marketing & Advertising, 1-10 employees) Chose Google Analytics GA will always have an advantage with data, because it's the source, but other companies do a better job of specializing in certain areas or providing better UX/UI. HubSpot is the king of the latter and Semrush is ideal for making organic improvements based on data. Ahrefs are … Incentivized Helpful? Verified User Chose Google Analytics We have been using Adobe Analytics for a while but the system seemed to be more complex when compared to super user friendly Google Analytics. Moreover, the option to add custom metrics and dimensions is lacking in Adobe Analytics. Google Analytics is good with transactional … Incentivized Helpful? Verified User Chose Google Analytics Google Analytics is really unique so it's hard to have competitors - especially when Google Analytics is free (unless you are part of a huge company so in the case you will need the Premium version). Other products like Semrush are good as third party tools and figure out the … Incentivized Helpful? Anatoly Lubarsky Founder and lead developer in Research & Development at x2line (Computer Games, 1-10 employees) Chose Google Analytics I used Facebook Analytics for mobile and web games but Facebook Analytics was discontinued. Google Analytics is more universal and is suitable for both web and native mobile applications. Facebook Analytics is more suitable for apps and games on web and mobile. For mobile … Incentivized Helpful? Verified User Chose Google Analytics [Google Analytics] provides a broader appeal, combining what would usually require several different platforms, and as such is a bit of a jack of all trades in comparison, although often to a "good enough" level. If there is a particular aspect that you then find you would like … Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Google Analytics

Comparison of Web Analytics features of Google Analytics
Feature	Google Analytics 8.2 2 Ratings
Lead Conversion Tracking	7.52 Ratings
Bounce Rate Measurement	8.52 Ratings
Device and Browser Reporting	8.52 Ratings
Pageview Tracking	8.02 Ratings
Event Tracking	7.02 Ratings
Reporting in real-time	10.01 Ratings
Referral Source Tracking	8.02 Ratings
Customizable Dashboards	8.52 Ratings

User Ratings
	Google Analytics
Likelihood to Recommend	8.3 (185 ratings)
Likelihood to Renew	9.0 (51 ratings)
Usability	7.5 (10 ratings)
Availability	10.0 (4 ratings)
Performance	10.0 (2 ratings)
Support Rating	7.0 (42 ratings)
Online Training	10.0 (2 ratings)
Implementation Rating	9.0 (7 ratings)
Configurability	6.0 (2 ratings)
Ease of integration	10.0 (1 ratings)
Product Scalability	10.0 (2 ratings)
Vendor post-sale	10.0 (1 ratings)
Vendor pre-sale	9.0 (1 ratings)