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Google Analytics 360 (discontinued) vs. Hotjar

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics 360 (discontinued)

    Score8.9 out of 10
    N/AGoogle Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Hotjar

    Score8.3 out of 10
    N/AHotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

    $39

    per month 100 daily sessions

    Pricing
    Google Analytics 360 (discontinued)Hotjar
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Hotjar Observe - Plus
    $39
    per month 100 daily sessions
    Hotjar Ask - Plus
    $59
    per month 250 monthly responses
    Hotjar Ask - Business
    $79
    per month Starting from 500 monthly responses
    Hotjar Observe - Business
    $99
    per month Starting from 500 daily sessions
    Hotjar Scale - Business
    $213
    per month Starting from 500 daily sessions
    Hotjar Ask - Scale
    Contact Sales
    per month unlimited volume
    Offerings
    Pricing Offerings
    Google Analytics 360 (discontinued)Hotjar
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Google Analytics 360 (discontinued)Hotjar
    Considered Both Products
    Discontinued Products
    Chose Google Analytics 360 (discontinued)
    As long as the budget isn't in question, then I think you get a lot more for your money for 360. Having more confidence in the data is essential, your typical GA suite is good but there are limitations. These limitations unfortunately mean that a lot of the time you are having …
    Incentivized
    Chose Google Analytics 360 (discontinued)
    It's only got a couple more features so for most businesses it's really hard to justify the price increase.
    Incentivized
    Chose Google Analytics 360 (discontinued)
    We honestly have never used anything other than Google Analytics- it is the industry standard and leads in accuracy.
    Incentivized
    Contentsquare
    Chose Hotjar
    Whatever software does, Hotjar does better. Integration and setup are really fast and you can have data to analyze in a few minutes. Also, the support team is very dedicated and there's a lot of documentation and examples you can follow.
    Incentivized
    Chose Hotjar
    Hotjar was significantly cheaper for us, and they’ve been brilliant at honouring their legacy pricing model which is much cheaper up until recently. We find that Hotjar also offers a wider range of tools that we would otherwise need to pay more for elsewhere like surveys. The …
    Incentivized
    Chose Hotjar
    Hotjar gives a more controlled and easy to manage view on user tracking.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Analytics 360 (discontinued)Hotjar
    Web Analytics
    Comparison of Web Analytics features of Google Analytics 360 (discontinued) and Hotjar
    Feature
    Google Analytics 360 (discontinued)
    6.9
    1 Ratings
    Hotjar
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    User Ratings
    Google Analytics 360 (discontinued)Hotjar
    Likelihood to Recommend
    8.0
    (56 ratings)
    10.0
    (104 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    5.1
    (2 ratings)
    Usability
    9.0
    (5 ratings)
    9.7
    (6 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    9.6
    (4 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)