Google Analytics 360 (discontinued) vs. Kaption
| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Google Analytics 360 (discontinued) | Score8.9 out of 10 | N/A | Google Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024. | $150,000 Up to 1 Billion hits/month |
 Kaption | Score9.1 out of 10 | N/A | Kaption (replacing the former Darwin Analytics) helps create digital experiences to improve conversion and sales. It offers features to help create digital experiences that grow traffic, conversions, and sales. These include dashboards, real-time data, A/B testing, live heatmaps, visitor recordings, bot-flagging, conversion tracking, and debugging. After closing Darwin Analytics, the Kaption project is currently in pilot. | $79 per month for 10k sessions (or 100k distinct events) |
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Web Analytics |
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| Google Analytics 360 (discontinued) | Kaption | |
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| Likelihood to Recommend | 8.0 | - |
| Likelihood to Renew | 10.0 | - |
| Usability | 9.0 | - |
| Performance | 10.0 | - |
| Support Rating | 10.0 | - |
| In-Person Training | 9.0 | - |
| Online Training | 7.0 | - |
| Implementation Rating | 10.0 | - |