Google Analytics 360 (discontinued) vs. Latana
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Analytics 360 (discontinued) | Score8.9 out of 10 | N/A | Google Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024. | $150,000 Up to 1 Billion hits/month |
 Latana | N/A | N/A | The vendor says Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights. The tool empowers brands with the reliable, accurate insights they need to succeed. The insights can be used to measure brand performance across target audiences, understand how campaigns are impacting brand performance over time, and tailor marketing plus improve brand performance. | N/A |
| Google Analytics 360 (discontinued) | Latana | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | Required | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Google Analytics 360 (discontinued) | Latana | |||||||||||||||||||||||||
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| Web Analytics |
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| Google Analytics 360 (discontinued) | Latana | |
|---|---|---|
| Likelihood to Recommend | 8.0 | - |
| Likelihood to Renew | 10.0 | - |
| Usability | 9.0 | - |
| Performance | 10.0 | - |
| Support Rating | 10.0 | - |
| In-Person Training | 9.0 | - |
| Online Training | 7.0 | - |
| Implementation Rating | 10.0 | - |