TrustRadius: an HG Insights company

Google Analytics 360 (discontinued) vs. Matomo Analytics

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics 360 (discontinued)

    Score8.9 out of 10
    N/AGoogle Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Matomo Analytics

    Score7.8 out of 10
    N/APiwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…

    $0

    Pricing
    Google Analytics 360 (discontinued)Matomo Analytics
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Free download (open source)
    $0
    Free 30 day trial
    $0
    limited to 30 days
    Essential
    $9
    number of pageviews (monthly traffic)
    Business
    $29
    number of pageviews (monthly traffic)
    Enterprise
    $199
    your requirements and monthly traffic
    Content Optimization Bundle
    $579
    per installation
    Growth Bundle
    $1,149
    per installation
    Premium Bundle
    $1,499
    per installation
    Email Support Subscription
    $2,090
    per installation
    Offerings
    Pricing Offerings
    Google Analytics 360 (discontinued)Matomo Analytics
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—On-premise Edition is free to download and install on one's own servers.
    More Pricing Information
    Community Pulse
    Google Analytics 360 (discontinued)Matomo Analytics
    Considered Both Products
    Discontinued Products
    Chose Google Analytics 360 (discontinued)
    Piwik: On the downside, it counts time spent on the page the same way GA does. The interface looks cluttered as if it’s missing a stylesheet. And while its main focus is being a GA alternative, it can’t compete with Google’s AdSense and AdWords integration. But to be fair, most …
    Incentivized
    Chose Google Analytics 360 (discontinued)
    Google Analytics had a reliable means of accessing data, but also translating raw data into credible results. In general, its functionalities are simple to understand, train others, and implement.
    Incentivized
    Matomo
    Chose Matomo Analytics
    Matomo Analytics offers the best of both worlds: detailed website analytics and the ability to be privacy-minded and compliant with data privacy regulations, up to and including GDPR. This allows for effective risk management, while also making compliance easy. And it doesn't …
    Incentivized
    Chose Matomo Analytics
    Matomo's analytics tools have functions like the free Google Analytics. It is easy to learn and has a good implementation guide. So, it is good for learning web analytics.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Analytics 360 (discontinued)Matomo Analytics
    Web Analytics
    Comparison of Web Analytics features of Google Analytics 360 (discontinued) and Matomo Analytics
    Feature
    Google Analytics 360 (discontinued)
    6.9
    1 Ratings
    Matomo Analytics
    10.0
    1 Ratings
    Lead Conversion Tracking7.01 Ratings10.01 Ratings
    Device and Browser Reporting1.01 Ratings10.01 Ratings
    Pageview Tracking7.01 Ratings10.01 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings10.01 Ratings
    Referral Source Tracking10.01 Ratings10.01 Ratings
    Customizable Dashboards5.01 Ratings10.01 Ratings
    Bounce Rate Measurement00 Ratings10.01 Ratings
    User Ratings
    Google Analytics 360 (discontinued)Matomo Analytics
    Likelihood to Recommend
    8.0
    (56 ratings)
    10.0
    (22 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    8.7
    (13 ratings)
    Usability
    9.0
    (5 ratings)
    9.0
    (3 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    6.7
    (3 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    9.0
    (1 ratings)