Attribution in Google Analytics

Attribution in Google Analytics

Attribution in Google Analytics

44 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Attribution in Google Analytics	Score 6.7 out of 10	N/A	Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.	N/A

Pricing

Attribution in Google Analytics

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Offerings

Pricing Offerings
Attribution in Google Analytics
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Attribution in Google Analytics
Considered Both Products	Attribution in Google Analytics Shelby Kolb Digital Communications Data Analyst Chose Attribution in Google Analytics I have not recently used any similar products. Incentivized Helpful? AM Allen McConnell Account Manager Chose Attribution in Google Analytics GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms. Incentivized Helpful? Gulam Gaus Warsi Marketing Specialist Chose Attribution in Google Analytics Google Analytics was way quick and way too easy to implement. For marketing purposes Google Analytics is a better tool when compared to similar tools available in the market. Google Analytics also supports complete integration to various marketing tools from Google such as Ads, … Incentivized Helpful? Verified User Anonymous Chose Attribution in Google Analytics Better reporting options and integration with our website Adroll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting Incentivized Helpful?

Best Alternatives
	Attribution in Google Analytics
Small Businesses	Firebase Score 8.4 out of 10
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Enterprises	Piano Analytics Score 8.0 out of 10
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User Ratings
	Attribution in Google Analytics
Likelihood to Recommend	6.3 (0 ratings)

User Testimonials
	Attribution in Google Analytics
Likelihood to Recommend	The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement. Incentivized Gulam Gaus Warsi Marketing Specialist Read full review
Pros	Data Dashboard. Connects directly to Google Ads. Can export data. Incentivized Shelby Kolb Digital Communications Data Analyst Read full review
Cons	There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface custom reports take expertise to set up for all of our needs default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded Incentivized AM Allen McConnell Account Manager Read full review
Alternatives Considered	GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms. Incentivized AM Allen McConnell Account Manager Read full review
Return on Investment	giving more insight into our ROI i can trust what i see in GA Incentivized Verified User Anonymous Read full review
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