| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Campaign Manager 360 | Score9 out of 10 | N/A | Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting. | N/A |
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| Editions & Modules | No answers on this topic | ||||||||||
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| Entry-level Setup Fee | No setup fee | ||||||||||
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| Considered Both Products | Chose Google Campaign Manager 360 I have not used any competitor products to Google Marketing Platform. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Campaign Manager 360 Those platforms are actually all in the Google Marketing Suite and work together excellently with the Google Marketing Platform Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Campaign Manager 360 I've used Sizmek as an alternative and the UI/UX was extremely dated and slow. Updating creative isn't intuitive and requires learning the system so that you can do basic things like update jpgs correctly. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Campaign Manager 360 We use all Google solutions, but we've tried to use other solutions to display ads, manage, and optimize our services. Google offers a complete suite of solutions and great and smooth integration. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Campaign Manager 360 Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Campaign Manager 360 DoubleClick is definitely more efficient than Kenshoo, particularly when it comes to reporting. It's great to be able to pull YoY data quickly, whereas Kenshoo only allows three month increments on most levels and monthly increments at the keyword level. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Campaign Manager 360 In the past we have tested Marin and Adobe AdLens for automated keyword bidding. Both have not worked well for our business as lead generation comes with a lot of challenges (i.e. verification process, daily and monthly lead caps etc.). AdLens recommends to add as many keywords … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | |
| Would buy again | |
No answers on this topic | |
| Delivers good value for the price | |
No answers on this topic | |
| Happy with the feature set | |
No answers on this topic | |
| Lived up to sales and marketing promises | |
No answers on this topic | |
| Implementation went as expected | |
No answers on this topic | |
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| Google Campaign Manager 360 | |
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| Likelihood to Recommend | 9.0 |
| Likelihood to Renew | 8.0 |
| Usability | 8.0 |
| Support Rating | 9.0 |
| Online Training | 8.0 |
| Implementation Rating | 6.0 |
