Google Charts vs. Looker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Charts
Score 7.0 out of 10
N/A
Google Charts provides a way to visualize data on your website - for free. From simple line charts to complex hierarchical tree maps, the chart gallery provides a large number of ready-to-use chart types. The most common way to use Google Charts is with simple JavaScript that you embed in your web page.N/A
Looker
Score 8.6 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
Google ChartsLooker
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google ChartsLooker
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
Google ChartsLooker
Features
Google ChartsLooker
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google Charts
8.8
50 Ratings
8% above category average
Looker
8.3
117 Ratings
2% above category average
Pixel Perfect reports8.145 Ratings8.196 Ratings
Customizable dashboards9.548 Ratings8.8115 Ratings
Report Formatting Templates8.844 Ratings8.199 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google Charts
9.3
51 Ratings
14% above category average
Looker
8.3
116 Ratings
3% above category average
Drill-down analysis8.645 Ratings8.0112 Ratings
Formatting capabilities9.551 Ratings7.6114 Ratings
Integration with R or other statistical packages9.537 Ratings8.547 Ratings
Report sharing and collaboration9.646 Ratings9.0116 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google Charts
9.0
51 Ratings
8% above category average
Looker
8.6
112 Ratings
4% above category average
Publish to Web9.549 Ratings8.194 Ratings
Publish to PDF9.646 Ratings8.9100 Ratings
Report Versioning8.643 Ratings8.475 Ratings
Report Delivery Scheduling8.737 Ratings9.097 Ratings
Delivery to Remote Servers8.830 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google Charts
8.8
50 Ratings
10% above category average
Looker
6.8
113 Ratings
16% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.949 Ratings7.9109 Ratings
Location Analytics / Geographic Visualization8.847 Ratings7.897 Ratings
Predictive Analytics8.839 Ratings4.66 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Google Charts
8.8
45 Ratings
4% above category average
Looker
8.1
112 Ratings
5% below category average
Multi-User Support (named login)8.844 Ratings8.7106 Ratings
Role-Based Security Model8.839 Ratings7.993 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.841 Ratings7.9106 Ratings
Single Sign-On (SSO)8.831 Ratings00 Ratings
Report-Level Access Control00 Ratings8.045 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Google Charts
9.0
48 Ratings
13% above category average
Looker
6.0
84 Ratings
27% below category average
Responsive Design for Web Access9.546 Ratings7.181 Ratings
Mobile Application9.629 Ratings5.01 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.744 Ratings6.975 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Google Charts
8.8
40 Ratings
12% above category average
Looker
-
Ratings
REST API8.932 Ratings00 Ratings
Javascript API8.839 Ratings00 Ratings
iFrames8.826 Ratings00 Ratings
Java API8.926 Ratings00 Ratings
Themeable User Interface (UI)8.828 Ratings00 Ratings
Customizable Platform (Open Source)8.828 Ratings00 Ratings
Best Alternatives
Google ChartsLooker
Small Businesses
BrightGauge
BrightGauge
Score 9.0 out of 10
BrightGauge
BrightGauge
Score 9.0 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
Kyvos Semantic Intelligence Layer
Kyvos Semantic Intelligence Layer
Score 9.8 out of 10
Kyvos Semantic Intelligence Layer
Kyvos Semantic Intelligence Layer
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google ChartsLooker
Likelihood to Recommend
8.9
(61 ratings)
8.7
(117 ratings)
Likelihood to Renew
7.3
(8 ratings)
9.5
(7 ratings)
Usability
8.9
(33 ratings)
8.8
(12 ratings)
Availability
10.0
(1 ratings)
10.0
(1 ratings)
Performance
5.0
(1 ratings)
6.0
(1 ratings)
Support Rating
8.3
(33 ratings)
8.8
(14 ratings)
Online Training
5.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
10.0
(1 ratings)
Configurability
8.0
(1 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
10.0
(1 ratings)
10.0
(1 ratings)
Product Scalability
8.0
(1 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Google ChartsLooker
Likelihood to Recommend
Google
We can easily recommend Google Charts to any company that needs a way to visually represent their data. Another great thing about Google Charts is that it is free to use and does not require any membership fees. Although it requires a skilled used to be able to use the charts, the results are great and can be beneficial to any company who is looking to make better decisions.
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Google
Looker is ideal if you are heavily invested in Google Services, particularly marketing related services, and you with to quickly create reporting dashboards for that data. It gets more difficult when you try to tie in data from other services, and I would not use this were I already using BI package - it is not anywhere near as well supported or as widely known as some of its major competitors, but what it does do, it does do well.
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Pros
Google
  • they're free with Google suite and they have backing in terms of powerful Google apps which can be plugged in to perform multiple actions like using Google sheets to import raw data into Google Charts
  • they're the most simple app to use when it comes to creating charts and visual dashboards
  • ease of customization
  • ease of using custom APIs from developers side to help make any types of charts and dashboards you want
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Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
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Cons
Google
  • I would like a couple more introductory videos or a live chat option for when you run into an issue. I think this is a Google-wide problem, not only linked to Google Charts.
  • I have run into some issues with the Dynamic Data but also admittedly could potentially dive in deeper and investigate.
  • It would be great if Google Charts made it possible to integrate Google Chat into the platform.
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Google
  • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
  • The setup can be time-consuming if you're not using the product regularly.
  • Editing the dashboard requires a few logins; I wish it was more seamless.
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Likelihood to Renew
Google
Google Charts is a good product. It's widely supported with deep documentation and a large community. But for me, it wasn't customizable enough. When we started with simple charts, it was great, but as we got deeper and more complex, our needs outgrew the library. If I was going forward, I would choose a more barebones library with more freedom and extensibility.
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Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
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Usability
Google
Google Charts is about as easy to use as the rest of their applications. The UI is very well thought out, allowing you to add what you need, and customize it to your exact liking. The default theme is actually really nice, which helps as most of the time, customizing is not needed.
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Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
Google
Google charts is always available and provides fast output.
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Google
No objections
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Performance
Google
Connectivity is occasionally very slow.
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Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Support Rating
Google
As a free tool with massively powerful, infinitely customisable charts that can be dynamically updated - Google Charts is my favourite data visualisation tool. However, my hatred of JavaScript does jade my view on it. This is the price of the tool though, and I'm glad it's available for me.
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Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Online Training
Google
The online training was solely done through self training on google's guide to charts.
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Google
No answers on this topic
Implementation Rating
Google
Easy to implement
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Google
Very satisfied, easy to implement
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Alternatives Considered
Google
Google Charts stacks up better since it is free and does not have the constant pressure for cost overruns, add-ons, annual maintenance and implementation services. The speed of using Google Charts is quick, saving users potentially weeks in getting up and going. For the readers of websites with limited resources, the application shows up nicely is look and feel with charts. Great way of showing data visually.
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Google
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
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Contract Terms and Pricing Model
Google
No answers on this topic
Google
Perfect price to performance
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Scalability
Google
Google Charts is essential for quick, easy, reporting. There are opportunities for advanced features.
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Google
No answers on this topic
Return on Investment
Google
  • teams were easily able to create charts and find out progress on our learning courses and thus take actionable insights to their managers, professors
  • students could also know their progress on various courses from one single view, same for instructors in terms of imparting education
  • sales team could learn which kind of courses sold more to focus more on those areas
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Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
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ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.