Google Cloud Contact Center AI vs. Sprinklr Service

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Cloud Contact Center AI
Score 7.0 out of 10
N/A
Google has launched a cloud based contact center software which uses artificial intelligence (AI) to improve the customer experience and provide real-time insights for agents. Announced in July 2018, this product adds three core AI functionalities to the contact center software tool belt with its Dialogflow feature: virtual agents, AI assistance for human agents, and contact center analytics. Google’s product streamlines inbound and outbound communications by…N/A
Sprinklr Service
Score 8.4 out of 10
N/A
Sprinklr Service is a cloud-native unified customer service platform powered by AI that enables customer and agent experience across 30+ digital, social and voice channels, and delivers real-time insights. Enables customers to interact with a brand on their preferred channel for consistent brand experience. Empowers agents with unified/360 customer view and recommends the most relevant responses with AI to improve agent productivity and experience.…
$249
per month per seat
Pricing
Google Cloud Contact Center AISprinklr Service
Editions & Modules
No answers on this topic
Self-Serve Customer Service Solution
$249
per month per seat
Offerings
Pricing Offerings
Google Cloud Contact Center AISprinklr Service
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsOmnichannel Automation, AI and Insights Reporting
More Pricing Information
Community Pulse
Google Cloud Contact Center AISprinklr Service
Considered Both Products
Google Cloud Contact Center AI
Chose Google Cloud Contact Center AI
Google is a known product that many have used and we didn't see any other competitors having the edge that they do in their products. This is seen in their customer service when it comes to learning how to use the product and they have the resources to self-learn it.
Chose Google Cloud Contact Center AI
Only IBM WATSON assistant has been the one we have used in the company, in fact, it was the first to use it because currently in the market there are not many options to use, and if there are they are not receiving enough publicity, so we have limited ourselves to google cloud …
Chose Google Cloud Contact Center AI
I haven't used a different service, this is my first time using anything like this.
Chose Google Cloud Contact Center AI
Google Cloud Contact Center AI allows more versatility than NICE CXone. CXone also does not offer virtual agents. CXone is a little more robust in terms of handling large call volumes without a hiccup, but since Google is better able to route calls, volume increases are easily …
Chose Google Cloud Contact Center AI
I have not used any others.
Chose Google Cloud Contact Center AI
Google cloud is the obvious choice over others because it is handier, has more features, more powerful tool to use in daily life. You can always take advantage of Google over others. Google Cloud can be synced with numerous other platforms and can be worked out easily without a …
Chose Google Cloud Contact Center AI
Earlier to this, we never had an AI solution in place for the contact center jobs, therefore, I do not have any software/platform to compare Contact Center AI.
Chose Google Cloud Contact Center AI
Both are excellent but I like the integration and analytics with Google Cloud better. The reason the analytics are more intuitive and easier to manage and maintain. I like the integrated dashboards and I have to do less spreadsheet work it seems at times. But both platforms …
Chose Google Cloud Contact Center AI
Google Cloud Contact Center AI was way better than the competitors we analyzed, especially the Dialogflow usage made our decision of going with Google Cloud Contact Center AI very easy.
Sprinklr Service
Chose Sprinklr Service
Very similar in promptness, politeness and skill. Availability on weekends is good for both.
Chose Sprinklr Service
First, we had a social studio which was good in terms of functionalities but slow. After that, we had the chance to use Talkwalker & social bakers which were good tools yet not enough compares to Sprinklr
Chose Sprinklr Service
The tool is the best compared to the competition. It has advanced features. It is more difficult to master the operation, but in the long run, it is beneficial.
Chose Sprinklr Service
Many tools are the same, but the one where I noticed the biggest difference was between brandwatch and Sprinklr when it comes to social listening. Brand watch has a good and more affordable social listening platform, but it is not as easy to use and requires the client to code …
Chose Sprinklr Service
We also use Meltwater in our BU, and the good thing about Sprinklr is that you can actually compare your data numbers with the key word searches. Meltwater is limited in that it doesn't offer a wide range of services. Although the graphs and some other analysis functions on …
Chose Sprinklr Service
These tools were good to manage social interaction when you just have one or maybe two social media managers who take care of anything. When it comes to teams, there was not a good way to manage bigger amounts of requests and to have an overview of who does what. So you waste …
Chose Sprinklr Service
Sprinklr Modern Care is a stand out platform compared to previous social tools I've used. The listening tools are fantastic and unlimited.
Chose Sprinklr Service
Easy to use/user-friendly is the first benefit that comes to mind. It's very intuitive and doesn't require any training to get up and running and to start seeing the benefits.
Chose Sprinklr Service
The social listening and benchmarking dashboards of Sprinklr Modern Research have been a huge game changer for our department. They allow us to gauge the competitive landscape and monitor any trending topics in a particular space which allows us to realign our priorities for …
Chose Sprinklr Service
I only use this solution
Chose Sprinklr Service
We previously used Sparkcentral for our social media care. While we were very happy with the team there, the product had not evolved as much as Sprinklr and we found it to be lacking in its ability to handle different languages, route certain types of conversations with higher …
Chose Sprinklr Service
I've never used any Sprinklr Modern Care alternatives, but when it comes to communicating directly with customers, I much prefer using Sprinklr Modern Care over contact form and email interaction.
Chose Sprinklr Service
Prior to Sprinklr Modern Care, we used vBulletin and a custom repository to address the community needs of our customers. Keeping the experience user friendly was a key point on our needs list and our custom solutions and vBulletin forums were only positive experiences for our …
Chose Sprinklr Service
Evaluated and considered tools like uservoice, Lithium, Jive, and SuggestionBox. Ultimately, being able to quickly provision the system and test drive things in real-world situations really influenced the decision.
Chose Sprinklr Service
Uservoice.

We really liked the way that the Sprinklr Modern Care technology worked. It was really simple, easy for customers. Ultimately the technologies are not that different. The bigger reason is that we really appreciated the team at Sprinklr Modern Care.
Chose Sprinklr Service
• We use a tool called HelpSpot for email ticketing. They have a knowledge base for FAQs but no forum / community platform. Their technology not nearly as good • We looked at a number of tools that did either FAQ or feedback or community, but none except Sprinklr Modern Care …
Chose Sprinklr Service
We briefly used Hootsuite with another client. From day one, there were issues, from logging in to trying to compile data. We very quickly switched from that to Sprinklr.
Features
Google Cloud Contact Center AISprinklr Service
Contact Center Software
Comparison of Contact Center Software features of Product A and Product B
Google Cloud Contact Center AI
8.4
Ratings
1% above category average
Sprinklr Service
7.1
Ratings
15% below category average
Agent dashboard8.50 Ratings8.00 Ratings
Validate callers7.90 Ratings6.00 Ratings
Outbound response8.20 Ratings6.00 Ratings
Call forwarding8.60 Ratings7.00 Ratings
Click-to-call (CTC)8.90 Ratings8.00 Ratings
Warm transfer8.80 Ratings8.00 Ratings
Predictive dialing8.30 Ratings5.00 Ratings
Interactive voice response8.40 Ratings8.00 Ratings
REST APIs7.20 Ratings8.00 Ratings
Call scripts8.10 Ratings7.00 Ratings
Call tracking8.40 Ratings7.00 Ratings
Multichannel integration8.70 Ratings8.00 Ratings
CRM software integration8.70 Ratings6.00 Ratings
Workforce Optimization (WFO)
Comparison of Workforce Optimization (WFO) features of Product A and Product B
Google Cloud Contact Center AI
8.5
Ratings
3% above category average
Sprinklr Service
8.1
Ratings
1% below category average
Inbound call routing8.30 Ratings7.00 Ratings
Omnichannel inbound routing8.10 Ratings10.00 Ratings
Recording8.80 Ratings7.00 Ratings
Quality management8.90 Ratings7.00 Ratings
Call analytics9.00 Ratings8.00 Ratings
Historical reporting9.00 Ratings10.00 Ratings
Live reporting8.40 Ratings8.00 Ratings
Customer surveys8.10 Ratings8.00 Ratings
Customer interaction analytics8.40 Ratings8.00 Ratings
Best Alternatives
Google Cloud Contact Center AISprinklr Service
Small Businesses
CloudTalk
CloudTalk
Score 7.2 out of 10
CloudTalk
CloudTalk
Score 7.2 out of 10
Medium-sized Companies
CloudTalk
CloudTalk
Score 7.2 out of 10
CloudTalk
CloudTalk
Score 7.2 out of 10
Enterprises
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 9.1 out of 10
Google Cloud Contact Center AI
Google Cloud Contact Center AI
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Cloud Contact Center AISprinklr Service
Likelihood to Recommend
8.5
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
7.5
(0 ratings)
Usability
9.0
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
9.9
(0 ratings)
Performance
-
(0 ratings)
9.9
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
In-Person Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Google Cloud Contact Center AISprinklr Service
Likelihood to Recommend
In a specific scenario in which I would not recommend it, it would be in a hospital, since the level of margin of error must be minimal, human lives are at risk and can cost dearly if Google cloud contact center AI fails, in the scenario in which I would recommend it, it would be in that of a legal company
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Sprinklr Service has always been well-suited for all of the work we do. As it's all social media content, and most require responses or escalations, Sprinklr Service covers all of that. The only time I think we wouldn't need it is if we were working with a much smaller client who didn't need us to have eyes on so many platforms at once.
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Pros
  • Google Cloud Contact Center AI is based on the same foundation infrastructure and services as Google Assistant, therefore, it is robust and flexible. The APIs are very well built and documented as well. Any newbie can start using the service with a very little learning curve.
  • Seamless integrations are also a great add-on. Google makes sure that Contact Center AI service integrates well with leading customer service platforms which helps any user to use only the required functionalities from Contact Center AI and meanwhile use any other primary platform.
  • Robust documentation which is always alive and is updated within no time is of great help! Google makes sure its end customers know what to do where and when in clear plain text and any issues/ bugs are also documented.
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  • Transparency—Sprinklr Modern Care allows us to engage with our customers openly and honestly. Even frustrated or angry customer posts offer an avenue for us to display our business integrity and turn negative experiences into positive ones.
  • Moderation—Being able to moderate and organize our community so easily by merging topics into one canonical thread or archiving out of date threads helps to keep our search results relevant and improves the chances that our visitors find the help they need easily.
  • Company Visibility—The ability to easily alert any company employee of topics that might be interesting to them helps to improve the overall visibility of our customers. It also makes it easier to spot trends and encourage quick action if many people comment on one topic with the same problem.
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Cons
  • It's still in the beginning phase of sentimental Analysis and more data sets can really help during tough conversations.
  • Automation can be made a little simpler and basic for anyone to be able to work on it.
  • Each instance of the software can have its own AI learning for a wider range of real time issues.
Read full review
  • I find it difficult to dive into analytics for each social post. The reporting tool gives me an overview of the channels but I would love to look at a breakdown of each post performance.
  • You currently can't add closed caption subtitles to videos uploaded through Sprinklr so this results in having to revert to the native platform.
  • I would love to be able to set up a newsfeed that includes posts from a number of our partner accounts, so I can keep up to date with what they're posting.
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Likelihood to Renew
We are happy with the implementation and functionality of the software and associated systems. In general, unless something better can replace this system we intend on continuing. We think the ease of systems implementation and integration adds value and substantiates the use and excellent functionality of the product and associated services.
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The initial use of the product started out as a 90 day test to see if we could engage customers at a higher level using Sprinklr Modern Care. After a year the use of Sprinklr Modern Caren has now been extended to multiple products.
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Usability
Generally intuitive and easy to learn. I would like more guides but the learning curve is rather quick and makes the software rather an easy study for the average user. Generally, the support and functionality of the software make for a generally good outcome and easy implementation of the software and user experience.
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It's a very easy program to learn and use. I have trained over 50 people on it over the years, and not once has anyone had trouble using it. It's very user-friendly and covers all the bases that social media moderation requires.
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Reliability and Availability
No answers on this topic
No issues with system availability. They manage updates in off-peak hours and I usually don't notice the changes until I log into the system the next day.
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Performance
No answers on this topic
Performance is great and is not negatively effecting our processes. We have to make sure it doesn't effect out load times. Not currently seeing any issues with widgets affecting page load times.
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Support Rating
No answers on this topic
I know the Sprinklr conference calls have been helpful, but sometimes submitting a ticket can be a little daunting. In the past, we've included information in screenshots that are then asked for by a member of the support staff. The turnaround time has been between 3 days, which isn't horrible.
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In-Person Training
No answers on this topic
Training was efficient and fun. It was all webinars and YouTube videos. These were mostly lunch time sessions. 10
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Implementation Rating
No answers on this topic
Basic setup took me less than 30 minutes. This includes initial configuration, putting in the initial content, and getting the look-and-feel customized. The domain routing took the normal lag time any other website or blogging service. The really important thing was to get the user accounts setup and begin seeding the system with content before a public launch.
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Alternatives Considered
Google is a known product that many have used and we didn't see any other competitors having the edge that they do in their products. This is seen in their customer service when it comes to learning how to use the product and they have the resources to self-learn it.
Read full review
We previously used Sparkcentral for our social media care. While we were very happy with the team there, the product had not evolved as much as Sprinklr and we found it to be lacking in its ability to handle different languages, route certain types of conversations with higher priority or to certain teams / agents. It also did not have as robust a reporting structure as Sprinklr does
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Return on Investment
  • Reduced the number of minutes spent by live agents on trivial queries.
  • Our client saved thousands of dollars by using the AI contact center as now the agents spend most of their time solving real issues.
  • Customer satisfaction got increased exponentially.
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  • Increased employee efficiency: Having a clear, one-stop "shop" where users can leave feedback, ask questions, and find bug fixes or workarounds has saved me (and other community managers at my company) loads of time that was once spent responding to numerous emails on an individual basis.
  • Better customer service: Since everyone in the company is alerted of what's being written on our forum, it's easy to spot a high-priority issue, delegate to the person in charge, resolve it, and respond as soon as possible.
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ScreenShots