Google Cloud Identity vs. Microsoft Entra External ID
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Cloud Identity | N/A | N/A | Google Cloud Identity is a unified identity, access, app, and endpoint management (IAM/EMM) platform that gives users access to apps with single sign-on, provides multi-factor authentication to protect users and company data, and enforces policies for personal and corporate devices and endpoints. | N/A |
 Microsoft Entra External ID | Score9.9 out of 10 | N/A | Microsoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs. | $0 per month per active users |
| Google Cloud Identity | Microsoft Entra External ID | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | A flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt. | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Google Cloud Identity | Microsoft Entra External ID | |
|---|---|---|
| Likelihood to Recommend | - | 8.9 |