Google Content Experiments (discontinued)

Google Content Experiments (discontinued)

74 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Content Experiments (discontinued)	Score7.3 out of 10	N/A	Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.	N/A

Pricing

Google Content Experiments (discontinued)

No answers on this topic

Pricing Offerings
Google Content Experiments (discontinued)
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Google Content Experiments (discontinued)
Considered Both Products	Discontinued Products Verified User Chose Google Content Experiments (discontinued) Google Content Experiments is a free tool and the leading tool in the industry. It's pretty simple to set up a test and use content experiments to monitor objectives once Google Analytics is installed. Less experienced team members can run tests with some training. There are … Incentivized Helpful? Verified User Chose Google Content Experiments (discontinued) It frankly was down to cost. Other platforms offer better targeting etc., however, we found that unless we could demonstrate early value - we didn't get budget sign off. Our teams aren't usually large enough to justify the cost and time to invest in a more complex platform - so … Incentivized Helpful? Mark Castaldo Marketing Web Developer in Marketing at Empire Education Group (Education Management, 1001-5000 employees) Chose Google Content Experiments (discontinued) Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments. Incentivized Helpful? Antonio Segovia IT Applications Manager in Information Technology at DSS, Inc (Information Technology and Services, 201-500 employees) Chose Google Content Experiments (discontinued) Google Content Experiment cannot compete with Adobe Test and Target, Quadratics or even Optimizley. It is harder to use with no editing interface, so pages must be actually developed. It doesn't allow for any advanced segmenting or multivarient testing. But it is free, so … Incentivized Helpful? Verified User Chose Google Content Experiments (discontinued) I have not used any alternatives. I only use Content Experiments because it is in GA. Incentivized Helpful? Sam Wiltshire Web Marketing Specialist in Marketing at Kroll Ontrack UK (Information Technology and Services, 5001-10,000 employees) Chose Google Content Experiments (discontinued) Google CE is free, Optimizely isn't plus only until recently I found out that Optimizely can work with multiple goals, however, this was found by meeting their employees at a trade show and not via their website. Incentivized Helpful? Lee Duong Conversion Manager in Research & Development at LateRooms.com (Leisure, Travel & Tourism, 201-500 employees) Chose Google Content Experiments (discontinued) We'd use content experiments as a complimentary testing tool alongside more comprehensive testing packages out there. As a free testing tool it does the job for basic A/B testing. Helpful? John Mills Customer & Consumer Insight Manager in Marketing at Evenbase (Staffing and Recruiting, 201-500 employees) Chose Google Content Experiments (discontinued) If you are looking for a more advanced great value for money solution I would recommend investigating Visual Website Optimizer. For a more powerful enterprise level solution with the option to have a fully managed service I would recommend Maxymiser. Helpful? Jenny DeGraff Design Optimization Manager in Marketing at Marketing Mojo, A Digital Marketing Agency (Marketing and Advertising, 11-50 employees) Chose Google Content Experiments (discontinued) Google Content Experiments provides significantly more insight, historical data and analysis than Unbounce. However, if you do need a solution that offers a WYSIWYG editor, landing page hosting, and limited reporting and testing, Unbounce is a good all-in-one solution and that … Helpful? Verified User Chose Google Content Experiments (discontinued) GCE isn't better or worse than any of these, it's just different. When I have the time to build a new page, setup the testing scripts, and go - then I'll use GCE. If I'm doing multivariate I use VWO. If I'm testing a quick button or headline change, I use Optimizely or UnBounce. Helpful? David Jackiewicz Marketing Manager in Marketing at Inner City Christian Federation (Marketing and Advertising, 11-50 employees) Chose Google Content Experiments (discontinued) Google CE does a great job streamlining tools and features. Optimizely does not offer nearly the same amount of tools or resources that G CE does. I would use CE in the future but stay away from Optimizely. Google also has a lot more resources for accruing knowledge on it … Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Google Content Experiments (discontinued)

Comparison of Testing and Experimentation features of Google Content Experiments (discontinued)
Feature	Google Content Experiments (discontinued) 9.2 1 Ratings
a/b experiment testing	9.01 Ratings
Split URL testing	10.01 Ratings
Multivariate testing	10.01 Ratings
Multi-page/funnel testing	9.01 Ratings
Cross-browser testing	8.01 Ratings
Mobile app testing	8.01 Ratings
Test significance	9.01 Ratings
Visual / WYSIWYG editor	10.01 Ratings
Advanced code editor	9.01 Ratings
Page surveys	8.01 Ratings
Visitor recordings	8.01 Ratings
Preview mode	8.01 Ratings
Test duration calculator	10.01 Ratings
Experiment scheduler	10.01 Ratings
Experiment workflow and approval	8.01 Ratings
Dynamic experiment activation	10.01 Ratings
Client-side tests	10.01 Ratings
Server-side tests	10.01 Ratings
Mutually exclusive tests	10.01 Ratings

Comparison of Audience Segmentation & Targeting features of Google Content Experiments (discontinued)
Feature	Google Content Experiments (discontinued) 10.0 1 Ratings
Standard visitor segmentation	10.01 Ratings
Behavioral visitor segmentation	10.01 Ratings
Traffic allocation control	10.01 Ratings
Website personalization	10.01 Ratings

Comparison of Results and Analysis features of Google Content Experiments (discontinued)
Feature	Google Content Experiments (discontinued) 9.9 1 Ratings
Click analytics	10.01 Ratings
Form fill analysis	10.01 Ratings
Conversion tracking	10.01 Ratings
Goal tracking	10.01 Ratings
Test reporting	9.01 Ratings
Results segmentation	10.01 Ratings
CSV export	10.01 Ratings
Experiments results dashboard	10.01 Ratings

User Ratings
	Google Content Experiments (discontinued)
Likelihood to Recommend	9.0 (13 ratings)
Likelihood to Renew	7.5 (10 ratings)
Support Rating	8.0 (1 ratings)