Google Forms vs. Survicate

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Forms
Score 8.8 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Survicate
Score 8.1 out of 10
N/A
Survicate is survey software for getting continuous customer insights at scale. It can be used to measure customer satisfaction (CSAT), track an organization's Net Promoter Score (NPS), get website feedback, or test product-market fit. Survicate supports any use case related to collecting and managing customer feedback. Survicate can be used to: • Create customized surveys and start getting customer feedback within minutes • Run surveys where they are needed: via email…
$99
per month 500 responses per month
Pricing
Google FormsSurvicate
Editions & Modules
No answers on this topic
Good
$99
per month 500 responses per month
Better
$149
per month 1000 responses per month
Best
$249
per month 2500 responses per month
Better Than The Rest
$269
per month
Better Than The Rest
$299
per month Custom pool of yearly responses
Offerings
Pricing Offerings
Google FormsSurvicate
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdditional fees apply for additional users and domains. The price of the Scale plan is negotiated individually and depends on the number of monthly responses needed and possible custom needs, including integrations.
More Pricing Information
Community Pulse
Google FormsSurvicate
Considered Both Products
Google Forms
Chose Google Forms
SurveyMonkey works well for serious surveys, but it would be too difficult and expensive to use it for every small event. QuestionPro Live Polls is also good, but it is primarily used during specific events, such as Zoom webinars, to collect questions from participants. Google …
Chose Google Forms
They are pretty similar, but Google Forms is better from a cost perspective. They are both simple to use and are great options for creating + sending out surveys.
Chose Google Forms
I haven't used that many other form applications before unless they were standalone applications like Microsoft Word. I used this program, and it was ok, but it requires a paid subscription, and someone renews it yearly. This can be too complicated for some users, such as older …
Chose Google Forms
Cognito forms are really great because of the high degree of customisation that can be done. You can seriously build some amazing workflows using them which we do use for more intricate projects
Chose Google Forms
I think that the Google version of forms is easier to use for both those making the forms and those filling them in than it's Microsoft equivalent. Google's products are more widely used and understood by the public, and they function at a higher level.
Chose Google Forms
JotForm is good too and gives theming & CSS priority. However, I don't think the theme is important in forms, we chose Google Forms because we needed simplicity.
Chose Google Forms
For strictly forms with data driven insights Google forms is the most efficient and hands down easiest choice to go with. It offers a ton of vast and robust features that helps with integrations and many more.
Chose Google Forms
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as …
Chose Google Forms
Google Forms is a much more basic tool for collecting feedback. It's better for small events or very basic responses. Survey Monkey is better for getting in-depth insights into data, including insights trends and a better presentation of the data in exportable graphs. But …
Chose Google Forms
I selected Google Forms because of its efficient and quick customer service. I had used other platforms earlier and had trouble connecting with their team for issues.
Chose Google Forms
Google Forms is great because it is free and easy to use. Formative has great features because it is able to give live feedback of responses and it has multiple question types but it is also expensive to subscribe to. Google Forms is very powerful because, in addition to the …
Chose Google Forms
I have been using Google Forms since it started in 2008. I have never explored other alternatives for creating surveys. I like the intuitive design and the visual output of data in charts and graphs. It's easy to share the survey with others. Google Forms embed seamlessly in …
Chose Google Forms
Personally, I never use other products to conduct surveys other than Google Forms, because I think Google Forms is very comfortable and easy to use.
Chose Google Forms
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment …
Chose Google Forms
We use Google Forms now instead of Survey Monkey. The question types are fairly similar and both are easy to use but Google Forms is definitely a "lighter" survey tool than Survey Monkey. It fits our day-to-day needs as we don't do robust surveys requiring large amounts of …
Chose Google Forms
We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better …
Chose Google Forms
I use both SurveyMonkey and Google Forms. Google Forms are nice for quick and simple everyday information collecting. SurveyMonkey is used for a more robust detailed information collecting where I can dive into analytics/results in a more detailed manner.
Chose Google Forms
Google Forms is more basic than Typeform in terms of design style options and flexibility, but it has an easier-to-use interface. It is slightly less robust in terms of logic and crowd-sourced responses than SurveyMonkey. In general, it's a good option for generating a quick, …
Chose Google Forms
Google Forms definitely isn't as robust as some of the more professional tools out there. However, in my experience, I usually don't need a robust survey tool. I just need to quickly set up a survey or screener. In addition, I love how simple it is to add collaborators to …
Chose Google Forms
Google Forms is easier to use than Qualtrics, but has less robust capabilities, especially in terms of sharing, permissions, survey logic, and reporting features.
I also find Google easier to use than the Microsoft Forms tool, but again Microsoft might have better options in …
Chose Google Forms
Simpler to use and mostly related with an alternative to a robust forms and questionnaire option. Many other tools are not only forms.
Chose Google Forms
SurveyMonkey is great but it costs money to get its full power while Google Forms can do a lot of the same but for free. When it comes to simply surveys/data intake, Google Forms is far easier to use and much cheaper.
Survicate
Chose Survicate
I must say, the quality and level of Customer Success done by the Survicate team is outstanding. As a customer of the highest tier package of Survicate, we regularly receive hints and suggestion on what we can improve when it comes to our surveys. We even have a Slack channel, …
Chose Survicate
Survicate is great at allowing us to poll users in-app and quickly analyzing results for distribution amongst the organization. However, its surveying capabilities are limited, visual interfaces are all over the place, which risks damaging the site's overall visual appeal, and …
Chose Survicate
Considering the simplicity of the need, and the cost of such solution (~600$/yr), I don't think there was very deep research for any alternatives. The main alternative was embedding a feedback tool "organically" into our site, that option was taken off the table, for strategic …
Features
Google FormsSurvicate
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
7.9
Ratings
1% below category average
Survicate
9.7
Ratings
20% above category average
Survey templates8.70 Ratings9.80 Ratings
Themes7.00 Ratings9.50 Ratings
Custom logo/branding8.00 Ratings9.80 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
9.4
Ratings
10% above category average
Survicate
9.1
Ratings
7% above category average
Changes to live survey10.00 Ratings9.90 Ratings
Question design help9.00 Ratings8.90 Ratings
Multiple question types9.20 Ratings8.50 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
8.5
Ratings
3% above category average
Survicate
9.5
Ratings
14% above category average
Survey logic flexibility8.50 Ratings9.50 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
9.1
Ratings
11% above category average
Survicate
8.0
Ratings
2% below category average
Response tracking8.90 Ratings5.00 Ratings
Data export9.00 Ratings9.60 Ratings
Standard reports8.80 Ratings8.60 Ratings
Custom reports9.50 Ratings00 Ratings
Analytics9.30 Ratings8.90 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
9.9
Ratings
13% above category average
Survicate
8.5
Ratings
2% below category average
Access controls9.80 Ratings8.00 Ratings
Compliance10.00 Ratings9.00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
9.1
Ratings
10% above category average
Survicate
9.3
Ratings
13% above category average
Vendor-offered crowdsourcing9.00 Ratings00 Ratings
Respondent restrictions9.30 Ratings9.30 Ratings
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User Ratings
Google FormsSurvicate
Likelihood to Recommend
10.0
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
10.0
(0 ratings)
Usability
9.8
(0 ratings)
9.8
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
10.0
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
9.6
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
3.0
(0 ratings)
-
(0 ratings)
User Testimonials
Google FormsSurvicate
Likelihood to Recommend
Appropriate Scenarios
  • Data collection
  • Formative assessment
  • Survey/questionnaire
  • File uploads (Can be limited to particular sizes or file types).
Inappropriate Scenarios
  • Lessons where you need instant feedback to answers rather than waiting for the whole form to be completed.
  • File Uploads where not all of the users have Google accounts.
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Sruveys with more complex flows/logis - especially when you want to link results back to specific users to be able to do more-in-depth analysis of results
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Pros
  • Capture of information from clients and/or consultants for real-time analysis.
  • Knowledge evaluation for our work team, the predefined templates allow the creation of tests and knowledge tests that are very didactic and easy to grade.
  • The acquired data is cleanly integrated with google spreadsheets allowing for fast and accurate analysis.
  • The form completion notifications are customizable and do their job well.
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  • IMO, the strengths of feedback lite is what it is called for - 'lite"... it is basic, simple, and easy to set up and use.
  • Especially should be mention that it is easy to set up, and you can have it working in less than a few hours.
  • Reliable - I don't remember even one "problem" or an issue we experienced with it.
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Cons
  • Edit view limits the questions as seen by viewers. The view function is nice to toggle between to see what the question will look like, but the edit view of some questions (like checkboxes) is confusing for the editor.
  • It would be wonderful to be able to assign responses to go to specific users. The user needs to go into the responses section and select the option to receive notifications, versus the owner of the form being able to do that.
  • Having a dependency feature for questions (in addition to sections) would be very helpful, so that if a question is answered a certain way, another question appears.
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  • In my opinion, inconsistent and visually unappealing survey visuals (e.g., NPS and cSAT questions look completely different from each other, creating a disjointed visual experience)
  • Poor customer service (in my experience, issue resolution can take weeks)
  • Lack of clarity around API & other technical capabilities requiring engineering assistance
  • Very limited maximum response limit per month
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Likelihood to Renew
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
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Only if we will really consider other features, we might end up with an alternative tool. if will continue the business process as it is, I don't anticipate migrating to another product
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Usability
The interface is simple and intuitive. The first time you use Google Forms, it has a built in tutorial that goes through all the basics. Most people can pick up how to use it with minimal support. There are some advanced features that require a bit more work but there are plenty of videos and directions online. Google has a great support section that is easy to follow
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In my experience, implementation was very drawn out and overly complicated (needed lots of engineering help from both sides), visual interface both within the tool and surveys shown in-app is unappealing and sometimes misleading, and making sure the right users are being targeted for any given survey sometimes requires more babysitting than ideal.
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Reliability and Availability
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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No answers on this topic
Performance
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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No answers on this topic
Support Rating
I have not had to use Google Forms support - it's always worked as expected. However, with other Google products, I've always been able to find a plethora of resources for answering questions or dealing with issues. The benefit of Google is how widely adopted its products are and how robust its support is.
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Survicate offers quick in-product support, via chat ( not a chatbot ) that responds in minutes, not hours. For all customers. This is definitely something I don't see in some of the tools we use. Secondly, as a highest-package customer we're receiving insightful tips, and recommendations from our Customer Success Manager, who knows our use-cases really well and knows how Survicate can best address them. We even have a Slack channel, where we can get help in no-time
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Implementation Rating
No answers on this topic
Setup was simple. One-time installation for our website and inside the product. We used Google Tag Manager to implement Survicate. So within 2 hours, we were able to run surveys, and also all attributes and events were passed to Survicate, so that we were able to use them to trigger surveys
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Alternatives Considered
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as SurveyMonkey, but as a whole it has been helpful to standardize on a single product.
Read full review
Survicate is great at allowing us to poll users in-app and quickly analyzing results for distribution amongst the organization. However, its surveying capabilities are limited, visual interfaces are all over the place, which risks damaging the site's overall visual appeal, and customer service for anything beyond basic questions is very slow.
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Scalability
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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No answers on this topic
Return on Investment
  • Google Forms provides us a vehicle to gauge faculty and student response to our online courses and their features in real time so that we can keep our courses updated for students and faculty who facilitate them.
  • Since Google is free, provides storage space, and provides Shared Drives (at least in our institutional account), using Google Forms helps us manage our data. We support over 400 courses with thousands of sections so Google Forms helps us manage the data coming out of these courses, mostly student and faculty feedback about what is working and what is not.
  • We encourage our faculty to use Google Forms to survey their students for prior knowledge, for interest inventories, and the like. It's incredibly nimble and useful for collecting data quickly and presenting results in easy-to-understand charts and graphs.
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  • Being able to automatically identify topics from open-text responses significantly reduced amount of manual work on our end. Hours saved on weekly basis.
  • One-time quick installation reduced the potential amount of development time required to either build surveys, or update them on our own.
  • We find these surveys to be a good alternative to lengthy questionnaires, or deep interviews. They're super quick to launch, and generate insights almost instantly. Money and time may be saved on user interviews, and incentives to take questionnaires.
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ScreenShots

Survicate Screenshots

Screenshot of survey distribution methodsScreenshot of an email surveyScreenshot of an email NPS surveyScreenshot of an in-product surveyScreenshot of a link surveyScreenshot of a mobile survey