Google Mobile-Friendly Test vs. GTmetrix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Mobile-Friendly Test
Score 9.1 out of 10
N/A
Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A
GTmetrix
Score 9.9 out of 10
N/A
Gtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.
$10.67
per month
Pricing
Google Mobile-Friendly TestGTmetrix
Editions & Modules
No answers on this topic
Solo
$10.67
per month
Starter
$21.25
per month
Growth
$42.50
per month
Basic
Free
Offerings
Pricing Offerings
Google Mobile-Friendly TestGTmetrix
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Mobile-Friendly TestGTmetrix
Considered Both Products
Google Mobile-Friendly Test
Chose Google Mobile-Friendly Test
I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
Chose Google Mobile-Friendly Test
The competition does not specifically analyze mobile-friendliness or responsiveness, just overall desktop performance. It is vital to know if a website passes Google's Mobile-Friendly requirements in order to better your search rankings and search traffic.
Chose Google Mobile-Friendly Test
It is the most simple tool to use, paired with Google Rich Test Results it will give you a heads up if you have the basic blocks for indexing in the SERP. It's free, takes a couple of seconds, and helps you to see if the page is ready or not. The other tools in the system are …
Chose Google Mobile-Friendly Test
Google Mobile-Friendly Test is one tool that can be used alongside these other tools to help your SEO.
Chose Google Mobile-Friendly Test
The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and …
Chose Google Mobile-Friendly Test
PageSpeed Insights offers similar (though far more technical) insights for developing websites and testing their mobile performance. There's also a Mobile Friendliness measurement in the new Google Search Console. These tools all work together and are all useful when measuring …
GTmetrix
Chose GTmetrix
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker …
Chose GTmetrix
Compared to the products I have listed PageSpeed Insights is probably the closest to what GTMetrix does and many times those 2 tabs are open side by side. SEMrush is a full SEO platform and though it can do much of what GTmetrix does it is also quite expensive and does a lot …
Chose GTmetrix
The data visualization aspect of GTmetrix is better than the competition. It uses letters A, B, and C to help rate speed and performance. It shows the time, size of the page, and uses colors as well. Green is fast, orange and red are slow (poor).
There are also articles …
Chose GTmetrix
GTmetrix gathers data from both Google PageSpeed and YSlow at same time, so we're using it more often than Google's alternative.
On the other hand, Google PageSpeed offers neat features like download optimized images, scripts and CSS (which GTmetrix don't), so it could be a …
Features
Google Mobile-Friendly TestGTmetrix
SEO
Comparison of SEO features of Product A and Product B
Google Mobile-Friendly Test
8.5
Ratings
9% above category average
GTmetrix
-
Ratings
Keyword analysis8.00 Ratings00 Ratings
Backlink management8.00 Ratings00 Ratings
SERP ranking tracking9.00 Ratings00 Ratings
Page grader8.70 Ratings00 Ratings
Competitive analysis7.00 Ratings00 Ratings
Site audit / diagnostics9.60 Ratings00 Ratings
Site recommendations8.90 Ratings00 Ratings
Task management9.00 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Mobile-Friendly Test
8.5
Ratings
11% above category average
GTmetrix
-
Ratings
Local SEO8.00 Ratings00 Ratings
Social SEO9.00 Ratings00 Ratings
Mobile SEO10.00 Ratings00 Ratings
Global SEO7.00 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google Mobile-Friendly Test
9.2
Ratings
8% above category average
GTmetrix
-
Ratings
Multi-domain support8.90 Ratings00 Ratings
Integration with web analytics tools9.50 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Google Mobile-Friendly Test
-
Ratings
GTmetrix
9.4
Ratings
14% above category average
a/b experiment testing00 Ratings10.00 Ratings
Split URL testing00 Ratings10.00 Ratings
Multivariate testing00 Ratings7.50 Ratings
Multi-page/funnel testing00 Ratings8.00 Ratings
Cross-browser testing00 Ratings10.00 Ratings
Mobile app testing00 Ratings9.00 Ratings
Test significance00 Ratings9.00 Ratings
Visual / WYSIWYG editor00 Ratings10.00 Ratings
Advanced code editor00 Ratings10.00 Ratings
Page surveys00 Ratings10.00 Ratings
Visitor recordings00 Ratings10.00 Ratings
Preview mode00 Ratings10.00 Ratings
Test duration calculator00 Ratings7.50 Ratings
Experiment scheduler00 Ratings10.00 Ratings
Experiment workflow and approval00 Ratings10.00 Ratings
Dynamic experiment activation00 Ratings10.00 Ratings
Client-side tests00 Ratings8.50 Ratings
Server-side tests00 Ratings8.50 Ratings
Mutually exclusive tests00 Ratings10.00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Mobile-Friendly Test
-
Ratings
GTmetrix
10.0
Ratings
16% above category average
Standard visitor segmentation00 Ratings10.00 Ratings
Behavioral visitor segmentation00 Ratings10.00 Ratings
Traffic allocation control00 Ratings10.00 Ratings
Website personalization00 Ratings10.00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Google Mobile-Friendly Test
-
Ratings
GTmetrix
10.0
Ratings
17% above category average
Heatmap tool00 Ratings10.00 Ratings
Click analytics00 Ratings10.00 Ratings
Scroll maps00 Ratings10.00 Ratings
Form fill analysis00 Ratings10.00 Ratings
Conversion tracking00 Ratings10.00 Ratings
Goal tracking00 Ratings10.00 Ratings
Test reporting00 Ratings10.00 Ratings
Results segmentation00 Ratings10.00 Ratings
CSV export00 Ratings10.00 Ratings
Experiments results dashboard00 Ratings10.00 Ratings
Best Alternatives
Google Mobile-Friendly TestGTmetrix
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
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User Ratings
Google Mobile-Friendly TestGTmetrix
Likelihood to Recommend
9.2
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
9.1
(0 ratings)
Support Rating
-
(0 ratings)
4.0
(0 ratings)
User Testimonials
Google Mobile-Friendly TestGTmetrix
Likelihood to Recommend
It is a single-use tool: it tests mobile usability of a website or code snippet. This is useful before, during, and after the development process. So, if you are developing a website, then the mobile-friendliness tool is a necessity. Its also useful (in conjunction with Page Speed Insights and Search Console) in developing a full idea of site performance and how it relates to SEO.
Read full review
GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
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Pros
  • Tests site to see if it passes Google's mobile friendly requirement.
  • Helps troubleshoot any mobile friendly issues.
  • Suggest changes to make the site more mobile friendly.
Read full review
  • Really complete report of performance issues.
  • Get reports from PageSpeed and YSlow at same time.
  • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
Read full review
Cons
  • Google does not cross-check the results from other search engines in the creation of the tool. Bing and Yahoo might not consider your website mobile-friendly, even if Google does.
  • Some devices and screen resolutions were not thought of when Google created the tool.
  • The output of the tool is not specific enough, at times, for web developers.
Read full review
  • They might consider improving their checking process speed, it often takes a huge time to display the performance report. This is even longer for non-logged-in users.
  • Previously two different options of Google's Pagespeeds and Yahoo's lighthouse were shown in the report section, now only combined report is shown. I personally like the two reports from different sources.
  • Non-tech savvy persons might not find it so easy to use.
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Likelihood to Renew
It is free, so I woule likely renew it.
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No answers on this topic
Usability
No answers on this topic
It's easy to use fast, data is easy to read and take aways are great too.
Read full review
Support Rating
No answers on this topic
I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
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Alternatives Considered
The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and screen resolution settings. Bing is not as technically advanced as Google and not as specific in their tools, to ensure the creation of mobile-friendly responsive devices.
Read full review
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
Read full review
Return on Investment
  • Our websites pages are a hundred percent mobile friendly.
  • Detects almost all mobile usability issues.
  • Robust test tools extending up to detectors for incompatible plugins.
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  • A great free tool that is does what it is meant to do very well.
  • Due to its simplicity and speed it is highly efficient.
Read full review
ScreenShots