Google Mobile-Friendly Test vs. SE Ranking

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Mobile-Friendly Test
Score 9.1 out of 10
N/A
Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A
SE Ranking
Score 9.2 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$65
per month
Pricing
Google Mobile-Friendly TestSE Ranking
Editions & Modules
No answers on this topic
Essential
$65
per month
Pro
$119
per month
Business
$259
per month
Offerings
Pricing Offerings
Google Mobile-Friendly TestSE Ranking
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.
More Pricing Information
Community Pulse
Google Mobile-Friendly TestSE Ranking
Considered Both Products
Google Mobile-Friendly Test
Chose Google Mobile-Friendly Test
I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
Chose Google Mobile-Friendly Test
The competition does not specifically analyze mobile-friendliness or responsiveness, just overall desktop performance. It is vital to know if a website passes Google's Mobile-Friendly requirements in order to better your search rankings and search traffic.
Chose Google Mobile-Friendly Test
It is the most simple tool to use, paired with Google Rich Test Results it will give you a heads up if you have the basic blocks for indexing in the SERP. It's free, takes a couple of seconds, and helps you to see if the page is ready or not. The other tools in the system are …
Chose Google Mobile-Friendly Test
Google Mobile-Friendly Test is one tool that can be used alongside these other tools to help your SEO.
Chose Google Mobile-Friendly Test
The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and …
Chose Google Mobile-Friendly Test
PageSpeed Insights offers similar (though far more technical) insights for developing websites and testing their mobile performance. There's also a Mobile Friendliness measurement in the new Google Search Console. These tools all work together and are all useful when measuring …
SE Ranking
Chose SE Ranking
It has a simple user interface and gives me the exact overview I need to take my next step.
Chose SE Ranking
SE Ranking is way more budget-friendly and suitable for less demanded SEO projects.
Chose SE Ranking
SE Ranking just made the most sense for us. It was an account separate from our SEO company so we could actually see what was going on.
Chose SE Ranking

The interface is much more friendly. The databases for the backlinks database seems to be bigger and more qualitative.


Chose SE Ranking
For us it's mainly a tool we use and/or suggest because of the price. It's complete enough to get yourself kickstarted and learn about your website and its positions in Google. But once you grow bigger and want more data it's smart to look around for more complete tools.

For as …
Chose SE Ranking
Backlink checker seems to be far less thorough than Ahrefs. It's also less thorough than Screaming Frog. But we got it for rank tracking and it does as a decent job at that.
Chose SE Ranking
SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features …
Chose SE Ranking
SE Ranking is really easy to use and it's rather cheap. So there is no reason why we should switch to other services.
Chose SE Ranking
We chose SE Ranking because of the price as it was very affordable and also helped us cover our needs.
Chose SE Ranking
SE Ranking is better than SERPstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc...

It's a good choice for agencies that are interested in tracking keywords for …
Chose SE Ranking
SE Ranking is perfect due to its price.For $84/year, you can enjoy most of its features, which makes it perfect for bloggers who are looking to beef up their site's SEO. For small agencies, their $39/month is affordable enough to help client track their keywords and manage SEO …
Features
Google Mobile-Friendly TestSE Ranking
SEO
Comparison of SEO features of Product A and Product B
Google Mobile-Friendly Test
8.5
Ratings
9% above category average
SE Ranking
7.9
Ratings
2% above category average
Keyword analysis8.00 Ratings7.90 Ratings
Backlink management8.00 Ratings7.30 Ratings
SERP ranking tracking9.00 Ratings7.90 Ratings
Page grader8.70 Ratings7.60 Ratings
Competitive analysis7.00 Ratings7.90 Ratings
Site audit / diagnostics9.60 Ratings7.90 Ratings
Site recommendations8.90 Ratings8.40 Ratings
Task management9.00 Ratings7.90 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Mobile-Friendly Test
8.5
Ratings
11% above category average
SE Ranking
8.1
Ratings
6% above category average
Local SEO8.00 Ratings8.10 Ratings
Social SEO9.00 Ratings00 Ratings
Mobile SEO10.00 Ratings8.10 Ratings
Global SEO7.00 Ratings8.20 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google Mobile-Friendly Test
9.2
Ratings
8% above category average
SE Ranking
8.4
Ratings
1% below category average
Multi-domain support8.90 Ratings8.50 Ratings
Integration with web analytics tools9.50 Ratings8.40 Ratings
Best Alternatives
Google Mobile-Friendly TestSE Ranking
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Mobile-Friendly TestSE Ranking
Likelihood to Recommend
9.2
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
7.3
(0 ratings)
Support Rating
-
(0 ratings)
7.3
(0 ratings)
User Testimonials
Google Mobile-Friendly TestSE Ranking
Likelihood to Recommend
It is a single-use tool: it tests mobile usability of a website or code snippet. This is useful before, during, and after the development process. So, if you are developing a website, then the mobile-friendliness tool is a necessity. Its also useful (in conjunction with Page Speed Insights and Search Console) in developing a full idea of site performance and how it relates to SEO.
Read full review
SE Ranking is on a good track when it comes to rank tracking. It displays a graph of your average position over time which is helpful and it can also help you when it comes to identifying some basic SEO issues with your website. It boasts as an all-around SEO tool, which it definitely isn't because it lacks a link database to be your go-to tool for everything SEO. Its UI is not optimized for ease of use, thus offering sub-par user experience. It has two different interfaces for different SEO tools which, I hope, they can incorporate into one.
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Pros
  • Tests site to see if it passes Google's mobile friendly requirement.
  • Helps troubleshoot any mobile friendly issues.
  • Suggest changes to make the site more mobile friendly.
Read full review
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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Cons
  • Google does not cross-check the results from other search engines in the creation of the tool. Bing and Yahoo might not consider your website mobile-friendly, even if Google does.
  • Some devices and screen resolutions were not thought of when Google created the tool.
  • The output of the tool is not specific enough, at times, for web developers.
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  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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Likelihood to Renew
It is free, so I woule likely renew it.
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No answers on this topic
Usability
No answers on this topic
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
Read full review
Support Rating
No answers on this topic
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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Alternatives Considered
The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and screen resolution settings. Bing is not as technically advanced as Google and not as specific in their tools, to ensure the creation of mobile-friendly responsive devices.
Read full review
SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features that SE Ranking offered as part of their monthly plan.
Read full review
Return on Investment
  • Our websites pages are a hundred percent mobile friendly.
  • Detects almost all mobile usability issues.
  • Robust test tools extending up to detectors for incompatible plugins.
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  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool