Google Mobile-Friendly Test vs. Semrush

Google Mobile-Friendly Test

Semrush

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Mobile-Friendly Test	Score 9.1 out of 10	N/A	Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.	N/A
Semrush	Score 8.7 out of 10	N/A	Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…	$139.95 per month

Pricing

Google Mobile-Friendly Test

Semrush

Editions & Modules

No answers on this topic

Pro: $139.95
per month
Guru: $249.95
per month
Business: $499.95
per month

Offerings

Pricing Offerings
Google Mobile-Friendly Test	Semrush
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

—

17% discount for annual pricing.

More Pricing Information

Community Pulse
	Google Mobile-Friendly Test	Semrush
Considered Both Products	Google Mobile-Friendly Test Raven Wheatley-Hawkins Digital Marketing Manager Chose Google Mobile-Friendly Test I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience. Incentivized Helpful? Doug Walker Owner Chose Google Mobile-Friendly Test The competition does not specifically analyze mobile-friendliness or responsiveness, just overall desktop performance. It is vital to know if a website passes Google's Mobile-Friendly requirements in order to better your search rankings and search traffic. Incentivized Helpful? Verified User Anonymous Chose Google Mobile-Friendly Test It is the most simple tool to use, paired with Google Rich Test Results it will give you a heads up if you have the basic blocks for indexing in the SERP. It's free, takes a couple of seconds, and helps you to see if the page is ready or not. The other tools in the system are … Incentivized Helpful? Lindsay Halsey Co-Founder Chose Google Mobile-Friendly Test Google Mobile-Friendly Test is one tool that can be used alongside these other tools to help your SEO. Incentivized Helpful? .Kim Murphy Owner Chose Google Mobile-Friendly Test The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and … Incentivized Helpful? Scott Walker Director of Digital Marketing Chose Google Mobile-Friendly Test PageSpeed Insights offers similar (though far more technical) insights for developing websites and testing their mobile performance. There's also a Mobile Friendliness measurement in the new Google Search Console. These tools all work together and are all useful when measuring … Incentivized Helpful?	Semrush Verified User Anonymous Chose Semrush all the tools are very good in each of their domain, but the tool Semrush is cheaper when you compare it with Ahref's but it comes in to the category of costly when you compare it with other tools like rank pro. The tool is good but also needs a good learning curve to … Incentivized Helpful? Tara Saxon Founder Chose Semrush Keywords Everywhere is my budget option, that I have used in place of Semrush, due to pricing... Incentivized Helpful? Verified User Anonymous Chose Semrush Semrush provides a great amount of data to help with market and channel research while keeping current with changes in the search environment and how that impacts the competitive space for digital marketers. Other tools appear every week as things progress so quickly in search … Incentivized Helpful? Verified User Anonymous Chose Semrush Semrush has better brand recognition and value compared to its competitors. It has a futuristic vision and has been growing consistently organically and inorganically. It has helped achieve ROI and better inbound strategy YoY and thus we chose to go with Semrush. Also, our … Incentivized Helpful? Verified User Anonymous Chose Semrush Semrush is a good middle ground and it’s not a tool you are going to be disappointed with. I think it’s good at all aspects of SEO so if you don’t have a specific strategy in place it’s going to be your best option. Incentivized Helpful? Verified User Anonymous Chose Semrush Ahrefs and Seodity Incentivized Helpful? Verified User Anonymous Chose Semrush Ahrefs Incentivized Helpful? Verified User Anonymous Chose Semrush Ahrefs, Yoast Wordpress SEO Plugins and Moz Pro Incentivized Helpful? AC Anil Ceri Marketing Associate Chose Semrush Ahrefs, Moz Link Explorer (formerly Open Site Explorer) and Majestic SEO Incentivized Helpful? Dragan Berak Head of SEO Chose Semrush For me, Semrush has a good UX and is a trustworthy source of organic traffic data. When compared to other tools, they sometimes could be pretty much off when I observe data in Google Search Console and Google Analytics. That's why I think Semrush does a pretty good job for any … Incentivized Helpful? Todd Underwood Interactive Director Chose Semrush We use Yoast SEO from within WordPress sites to help with the effectiveness of individual pages and posts. It has great value due to being built-in to the website. Semrush provides us with a much more detailed analysis though to look at the overall health of the sites and has … Incentivized Helpful? Katie Wojciechowski SEO Copywriter Chose Semrush Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it. Incentivized Helpful? Pemba Tshiring Sherpa Search Engine Optimization Specialist Chose Semrush Semrush overall UI is much better than ahrefs and also more easier to use. Although both the tools have similar features, the reporting asp[etc if semrush is a lot better. Even the pricing of ahrefs is a bit more expensive then semrush in my opinion. Incentivized Helpful? RC Ruby Caron Student Chose Semrush Though Google Analytics and Semrush are similar products, when comparing them, the question is not whether you should use one or the other. Rather, understanding what each tool does. Semrush is best for keyword research for content marketing and paid search campaigns, doing … Incentivized Helpful? JT Josh Tata Student Chose Semrush I have only really used Semrush and love it. I do not plan on looking at their competitors in the future because of my comfortability with Semrush. Incentivized Helpful? Amit Rana Digital Marketing Executive Chose Semrush Create Website Builder and Authoritas (formerly Analytics SEO) Incentivized Helpful? Verified User Anonymous Chose Semrush Semrush is a little pricey; it works very well and is very useful. Incentivized Helpful? BT Blake Townsend Senior Technical Project Manager Chose Semrush Moz is not as in-depth and not the best for overall strategy. It has some great features but is not a complete system. Semrush has everything you need and is of great value. Incentivized Helpful? Verified User Anonymous Chose Semrush I find the Semrush certification very useful for teaching. Incentivized Helpful? Abdelaziz Musa Founder Chose Semrush It's a close call, but ultimately SEMRush is the better product and has better service. Incentivized Helpful? Pulkit Agrawal Business Owner Chose Semrush NA Incentivized Helpful? Chris Giles Owner Chose Semrush We also use Ahrefs, but since upgrading our Semrush account, we have less and less need for it. Incentivized Helpful? Melisha Oakleaf-Wilson Digital Account Supervisor Chose Semrush Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. … Incentivized Helpful? KM Kevin Maguire Founder - CEO Chose Semrush Ahrefs Incentivized Helpful? PK Pete Kontakos Owner Chose Semrush Frankly, once I started using Semrush and found very quick success, I had no desire or reason to try others. If it ain't broke, don't fix it! I did use some other SEO tools in the past, but it was so long ago I don't even recall the names anymore. Incentivized Helpful?

Features

Google Mobile-Friendly Test

Semrush

SEO

Comparison of SEO features of Product A and Product B
	Google Mobile-Friendly Test 8.5 Ratings 9% above category average	Semrush 7.9 Ratings 2% above category average
Keyword analysis	8.00 Ratings	8.70 Ratings
Backlink management	8.00 Ratings	8.10 Ratings
SERP ranking tracking	9.00 Ratings	8.10 Ratings
Page grader	8.70 Ratings	7.00 Ratings
Competitive analysis	7.00 Ratings	8.60 Ratings
Site audit / diagnostics	9.60 Ratings	8.00 Ratings
Site recommendations	8.90 Ratings	7.30 Ratings
Task management	9.00 Ratings	7.00 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	Google Mobile-Friendly Test 8.5 Ratings 11% above category average	Semrush 8.1 Ratings 6% above category average
Local SEO	8.00 Ratings	8.30 Ratings
Social SEO	9.00 Ratings	8.00 Ratings
Mobile SEO	10.00 Ratings	7.70 Ratings
Global SEO	7.00 Ratings	8.30 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	Google Mobile-Friendly Test 9.2 Ratings 8% above category average	Semrush 8.7 Ratings 3% above category average
Multi-domain support	8.90 Ratings	8.30 Ratings
Integration with web analytics tools	9.50 Ratings	9.00 Ratings

Best Alternatives
	Google Mobile-Friendly Test	Semrush
Small Businesses	Nozzle Score 10.0 out of 10	Nozzle Score 10.0 out of 10
Medium-sized Companies	Advanced Web Ranking Score 8.2 out of 10	Advanced Web Ranking Score 8.2 out of 10
Enterprises	Dupli Checker (DupliChecker.com) Score 8.5 out of 10	Dupli Checker (DupliChecker.com) Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Google Mobile-Friendly Test	Semrush
Likelihood to Recommend	9.2 (0 ratings)	8.7 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	9.1 (0 ratings)
Usability	- (0 ratings)	7.7 (0 ratings)
Availability	- (0 ratings)	9.1 (0 ratings)
Performance	- (0 ratings)	7.3 (0 ratings)
Support Rating	- (0 ratings)	9.9 (0 ratings)
Implementation Rating	- (0 ratings)	7.3 (0 ratings)
Product Scalability	- (0 ratings)	9.1 (0 ratings)

User Testimonials
	Google Mobile-Friendly Test	Semrush
Likelihood to Recommend	It is a single-use tool: it tests mobile usability of a website or code snippet. This is useful before, during, and after the development process. So, if you are developing a website, then the mobile-friendliness tool is a necessity. Its also useful (in conjunction with Page Speed Insights and Search Console) in developing a full idea of site performance and how it relates to SEO. Incentivized Scott Walker Director of Digital Marketing Read full review	This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results. Incentivized Verified User Anonymous Read full review
Pros	Tests site to see if it passes Google's mobile friendly requirement. Helps troubleshoot any mobile friendly issues. Suggest changes to make the site more mobile friendly. Incentivized Doug Walker Owner Read full review	Great visuals for keyword position tracking, love that you can see the page that is ranking Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking) Shows many different and useful views for competitive research Great templated keyword research tools for those who are not as hands-on with SEO I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords Katie Wojciechowski SEO Copywriter Read full review
Cons	Google does not cross-check the results from other search engines in the creation of the tool. Bing and Yahoo might not consider your website mobile-friendly, even if Google does. Some devices and screen resolutions were not thought of when Google created the tool. The output of the tool is not specific enough, at times, for web developers. Incentivized .Kim Murphy Owner Read full review	Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT) Tracking multiple keywords, across multiple clients can be costly Daniel Drummond Head of Digital Marketing Read full review
Likelihood to Renew	It is free, so I woule likely renew it. Incentivized Verified User Anonymous Read full review	I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use. Incentivized PB Perrine Bettinelli Online marketing assistant Read full review
Usability	No answers on this topic	The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast. Incentivized Verified User Anonymous Read full review
Reliability and Availability	No answers on this topic	Semrush available when you need it! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Performance	No answers on this topic	SemRush performs well with few errors! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Support Rating	No answers on this topic	I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group! Verified User Anonymous Read full review
Implementation Rating	No answers on this topic	I did it by myself and do not have a comment! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Alternatives Considered	The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and screen resolution settings. Bing is not as technically advanced as Google and not as specific in their tools, to ensure the creation of mobile-friendly responsive devices. Incentivized .Kim Murphy Owner Read full review	We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space. Incentivized Joshua Poole SEO Manager Read full review
Scalability	No answers on this topic	Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed. Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Return on Investment	Our websites pages are a hundred percent mobile friendly. Detects almost all mobile usability issues. Robust test tools extending up to detectors for incompatible plugins. Incentivized Verified User Anonymous Read full review	Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries. The site checks available with Semrush have helped us to pitch and sell our services, securing new clients. Incentivized SC Sacha Crowther Content Marketing Lead Read full review
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