Google PageSpeed Insights vs. Google Trends

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google PageSpeed Insights
Score 9.0 out of 10
N/A
Google PageSpeed Insights is a search engine optimization software solution offered by Google.N/A
Google Trends
Score 7.3 out of 10
N/A
Google Trends is a search engine optimization software solution offered by .N/A
Pricing
Google PageSpeed InsightsGoogle Trends
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google PageSpeed InsightsGoogle Trends
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google PageSpeed InsightsGoogle Trends
Considered Both Products
Google PageSpeed Insights
Chose Google PageSpeed Insights
The results are in the eyes of Google and as we know they are the most popular search engine. Great information from Google. Pingdom and Gtmetrix allow for shareable results. Google Pagespeed does not have the option to see past tests run.
Chose Google PageSpeed Insights
I've never used any software beyond PageSpeed Insights and Google Lighthouse (the source of the PAgeSpeed Insights software.) I've used similar programs like Hummingbird for WordPress that pulls the same data using the same engine, but its really the only game in town as far as …
Chose Google PageSpeed Insights
Google's approach is a little different from competing services like WebPageTest and Pingdom by providing Google-specific benchmarks. Their interface is a bit simpler and well-suited to more novice and intermediate site owners. Advanced users will prefer the granular data and …
Chose Google PageSpeed Insights
We prefer Google PageSpeed Insights to Pingdom's site speed tool and GTmetrix. It's easier to use and the data is highly actionable.
Chose Google PageSpeed Insights
I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better …
Google Trends
Chose Google Trends
Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall …
Chose Google Trends
They are both great tools. I prefer Google Trends because of the location capabilities and being able to go hyper-local. It does not however provide the details on cost and competition like SEM Rush does.
Chose Google Trends
Google Trends is probably the easier of the many other Google platforms to identify keywords. I haven't used other keyword platforms because I don't trust them—I rather use a tool directly from Google to evaluate popular keywords. That being said, Google Trends is very limited …
Chose Google Trends
I like using Google Trends because it gives you a clear visual of seasonal trends and compares multiple queries at once. However, I do prefer using other systems like SEMRush and Ahrefs because they are more detailed in the information they give you regarding your website and …
Chose Google Trends
It's not really an either/or thing — I use the complete "Google Marketing Stack" including Analytics, Trends, Keyword Planner, Search Console, etc. It's also essential to integrate some of their data, like making sure Google Search Console and Google Analytics are connected — …
Chose Google Trends
Google Trends provides insights that are only available through Google, however, it does not include other important trends such as those on social media or via their competitors.
Chose Google Trends
Google Trends is great used alongside a tool like MozPro. It complements the quantitive data found in the Moz Keyword Research Tool.
Chose Google Trends
I've used SEMrush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMrush, but Google Trends is better at doing the trend analyzing than SEMrush is.
Chose Google Trends
One of the most obvious reasons why I chose Google trends over other keyword research platforms is because it's free. At the same time, it also has the most relevant and easy-to-use features out of the bunch. Google Trends does not have as many features as SEMRush or BuzzSumo, …
Chose Google Trends
We used multiple platforms. Google Trends is just one of them! It's important to have multiple tools to check and reference back and forth. Google Trends is totally free for everybody so why not give it a try.
Chose Google Trends
I haven’t used any tools quite like Google Trends.
Chose Google Trends
Other Google products I have used would be Adwords. I would use this along with that program since they do entirely different things.
Chose Google Trends
Google Trends tends to be slightly more accurate than the other products, because Google has access to more user data for the algorithm to take into consideration when providing trends and information. We like this tool because it also aligns better with the Google tools we use …
Chose Google Trends
We use Google Search Console and Moz mostly for our website improvement, and Google Trends we use mostly to look for trends: what people are searching for now. Google Trends is free and has very clean, simple and understandable user interface, it gives lots of usable data for …
Chose Google Trends
We haven't tried anything apart from Google Trends.
Chose Google Trends
Google AdSense is much more detailed, but requires the user to be logged in and have an active Google Adsense account, sometimes it's quicker to just use Google trends.
Chose Google Trends
Google Trends has the biggest source of data and is the most accurate. It cannot be used without any other tool because of its own limits (keyword suggestion, semantical analysis, etc.).
Chose Google Trends
Google Trends is sometimes a helpful supplement to other analytics and advertising tools, but it is not very useful as a standalone analysis tool. We have seen much more benefit from the intelligence and audience information built in to our other core tools. Better predictive …
Chose Google Trends
Google Trends and Open Web Analytics are both similar and different. While both products allow a user to track the popularity of a given webpage or search term, Google Trends is more effective in providing content and suggesting trends. Furthermore, I liked the ability to use …
Chose Google Trends
Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do …
Chose Google Trends
They're different tools and thus have overlap, but still do quite different jobs. So there really is no exact comparison, in free to use tools, to Google Trends out there. If it could generate periodic reports it would be even better.

Other tools can be quite complimentary to …
Features
Google PageSpeed InsightsGoogle Trends
SEO
Comparison of SEO features of Product A and Product B
Google PageSpeed Insights
7.5
Ratings
3% below category average
Google Trends
8.4
Ratings
8% above category average
Keyword analysis6.00 Ratings10.00 Ratings
Page grader7.30 Ratings10.00 Ratings
Competitive analysis5.00 Ratings9.00 Ratings
Site audit / diagnostics9.90 Ratings7.00 Ratings
Site recommendations9.90 Ratings10.00 Ratings
Task management6.70 Ratings6.20 Ratings
Backlink management00 Ratings4.60 Ratings
SERP ranking tracking00 Ratings10.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google PageSpeed Insights
6.3
Ratings
19% below category average
Google Trends
10.0
Ratings
27% above category average
Local SEO5.00 Ratings10.00 Ratings
Social SEO5.00 Ratings10.00 Ratings
Mobile SEO10.00 Ratings10.00 Ratings
Global SEO5.40 Ratings10.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google PageSpeed Insights
8.5
Ratings
0% above category average
Google Trends
3.7
Ratings
78% below category average
Multi-domain support9.10 Ratings5.80 Ratings
Integration with web analytics tools8.00 Ratings1.60 Ratings
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Google PageSpeed InsightsGoogle Trends
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User Ratings
Google PageSpeed InsightsGoogle Trends
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Usability
10.0
(0 ratings)
8.0
(0 ratings)
Support Rating
1.0
(0 ratings)
6.4
(0 ratings)
User Testimonials
Google PageSpeed InsightsGoogle Trends
Likelihood to Recommend
It should be an essential tool for all website owners - everyone should care about page loading time from the CEO down to the junior web developer. Page speed is a factor that hugely affects visitor satisfaction, and Google takes it seriously by offering PageSpeed Insights. If you work in a larger organisation and focus on one particular part of website development and maintenance, such as a content writer, then this tool won't be as useful. It's intended for users with development or marketing-related responsibility
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Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
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Pros
  • Straight to the point
  • Valuable feedback on performance
  • Provide optimized assets (CSS, JS and images)
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  • Allows you to search keywords and phrases in certain locations to see search volumes, this is huge and helps us be successful with our Google Ad campaigns.
  • Shows us insights into trending topics which allows us to stay in the know and apply any relevant trends to current clients.
  • Year in Search and Trending Topics provides us great inspiration for our ads
  • Being able to search in certain locations gives us a ton of help when setting up campaigns and doing our keyword research for clients.
  • Being able to compare multiple keywords or search terms side by side is extremely helpful.
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Cons
  • PDF reports
  • Sending to someone else
  • Setup monthly report running would be cool
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  • Top charts: would be nice to include top charts for the current month.
  • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
  • More images: would be interesting to see trending image searches.
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Usability
It's a free, easy to use tool
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Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
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Support Rating
There is no support from Google for the tool.
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I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
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Alternatives Considered
I've never used any software beyond PageSpeed Insights and Google Lighthouse (the source of the PAgeSpeed Insights software.) I've used similar programs like Hummingbird for WordPress that pulls the same data using the same engine, but its really the only game in town as far as I'm concerned.
Read full review
I've used SEMRush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMRush, but Google Trends is better at doing the trend analyzing than SEMRush is.
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Return on Investment
  • Positive! It's easier to communicate with our clients where they are today with site speed and the steps needed to improve.
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  • I can't really give a measurement of how Google Trends has directly contributed.
  • Since Google Trends is free I would have to say that it is all positive ROI.
  • I can say that Google Trends definitely makes it easier to accomplish my business objectives of delivering the most relevant and insightful advice to my clients regarding their SEO, Social Media Publishing, and Online Advertising.
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ScreenShots