Google PageSpeed Insights vs. Matrix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google PageSpeed Insights
Score 9.0 out of 10
N/A
Google PageSpeed Insights is a search engine optimization software solution offered by Google.N/A
Matrix
Score 6.0 out of 10
N/A
Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…N/A
Pricing
Google PageSpeed InsightsMatrix
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google PageSpeed InsightsMatrix
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google PageSpeed InsightsMatrix
Features
Google PageSpeed InsightsMatrix
SEO
Comparison of SEO features of Product A and Product B
Google PageSpeed Insights
7.5
Ratings
3% below category average
Matrix
10.0
Ratings
25% above category average
Keyword analysis6.00 Ratings10.00 Ratings
Page grader7.30 Ratings00 Ratings
Competitive analysis5.00 Ratings10.00 Ratings
Site audit / diagnostics9.90 Ratings10.00 Ratings
Site recommendations9.90 Ratings10.00 Ratings
Task management6.70 Ratings10.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google PageSpeed Insights
6.3
Ratings
19% below category average
Matrix
8.3
Ratings
9% above category average
Local SEO5.00 Ratings5.00 Ratings
Social SEO5.00 Ratings10.00 Ratings
Mobile SEO10.00 Ratings10.00 Ratings
Global SEO5.40 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google PageSpeed Insights
8.5
Ratings
0% above category average
Matrix
10.0
Ratings
17% above category average
Multi-domain support9.10 Ratings10.00 Ratings
Integration with web analytics tools8.00 Ratings10.00 Ratings
Best Alternatives
Google PageSpeed InsightsMatrix
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google PageSpeed InsightsMatrix
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Usability
10.0
(0 ratings)
-
(0 ratings)
Support Rating
1.0
(0 ratings)
-
(0 ratings)
User Testimonials
Google PageSpeed InsightsMatrix
Likelihood to Recommend
It should be an essential tool for all website owners - everyone should care about page loading time from the CEO down to the junior web developer. Page speed is a factor that hugely affects visitor satisfaction, and Google takes it seriously by offering PageSpeed Insights. If you work in a larger organisation and focus on one particular part of website development and maintenance, such as a content writer, then this tool won't be as useful. It's intended for users with development or marketing-related responsibility
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Absolutely, we recommend Matrix to every business to business partner or client we have. It has helped us crawl out of the dark ages and interface with a completely new audience of customers. We appreciate that they are always innovating so we get the best of the future pulled into the present.
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Pros
  • Straight to the point
  • Valuable feedback on performance
  • Provide optimized assets (CSS, JS and images)
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  • Site that is mobile friendly
  • Website integrated into Google platform for ads.
  • SEO dashboard is easy to use.
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Cons
  • PDF reports
  • Sending to someone else
  • Setup monthly report running would be cool
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  • I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
  • While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
  • Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.
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Usability
It's a free, easy to use tool
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No answers on this topic
Support Rating
There is no support from Google for the tool.
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No answers on this topic
Alternatives Considered
I've never used any software beyond PageSpeed Insights and Google Lighthouse (the source of the PAgeSpeed Insights software.) I've used similar programs like Hummingbird for WordPress that pulls the same data using the same engine, but its really the only game in town as far as I'm concerned.
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I do know that WideOrbit Meida Sales has a CRM tool as well and I do think what Matrix offers is better. As far as data integration, WideOrbit might be better, but as a stand alone product I think Matrix is a better tool. The reporting piece is certainly better, and the ease of use for the AE's is certainly simpler.
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Return on Investment
  • Positive! It's easier to communicate with our clients where they are today with site speed and the steps needed to improve.
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  • I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
  • Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
  • As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.
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ScreenShots