Google PageSpeed Insights vs. RavenTools

It should be an essential tool for all website owners - everyone should care about page loading time from the CEO down to the junior web developer. Page speed is a factor that hugely affects visitor satisfaction, and Google takes it seriously by offering PageSpeed Insights. If you work in a larger organisation and focus on one particular part of website development and maintenance, such as a content writer, then this tool won't be as useful. It's intended for users with development or marketing-related responsibility

Incentivized

I would say RavenTools is most appropriate if you find you are spending a lot of time logging into different services and generating different reports from each. It's been a big time saver for us because we can compile all that data into one report and even generate a cover page and table of contents. This suite has also been beneficial for our sales team in that they we can provide detailed reports on the problems with their website before we even close the deal with them.

Incentivized

• Straight to the point
• Valuable feedback on performance
• Provide optimized assets (CSS, JS and images)

Incentivized

• Centralize data points and resources to a single area and platform for easy access and review
• Visually present data to customers without being overwhelming or cumbersome in data overload
• Automate basic reporting and data consolidation to free up time for focusing on more strategic activities or executing desired plans and activities.

Incentivized

• PDF reports
• Sending to someone else
• Setup monthly report running would be cool

Incentivized

• The analytics in the tool and the Google Analytics dashboard have been known to be out of sync, but this doesn't happen very often.
• The reports occasionally have glitches, such as overlap of different modules.
• The keyword tracking tool does not provide easy tracking of rankings over time.

Incentivized

A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.

It's a free, easy to use tool

Incentivized

Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better

There is no support from Google for the tool.

Incentivized

RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process

I've never used any software beyond PageSpeed Insights and Google Lighthouse (the source of the PAgeSpeed Insights software.) I've used similar programs like Hummingbird for WordPress that pulls the same data using the same engine, but its really the only game in town as far as I'm concerned.

Incentivized

As a user of Hootsuite Free for reporting and social media management, RavenTools is more robust and fully functional. RavenTools provides a simpler dashboard and interface. You have more control over reporting, analytics views, and it is more intuitive. The only advantages I would say Hootsuite has is the ability to add apps that connect directly with other software and social media post management. Long story short, there is a reason I choose to put funds behind RavenTools vs. Hootsuite.

• Positive! It's easier to communicate with our clients where they are today with site speed and the steps needed to improve.

Incentivized

• RavenTools has absolutely improved the reporting we provide our clients. We used to be mashing together dissimilar Excel reports. Comparisons between time periods was difficult to present and graphs had to be created manually with lots of time spent formatting them correctly.
• RavenTools has improved the efficiency with which we put together our reports. This frees us up to do more high-level thinking about recommendations and up-sell opportunities which ultimately leads to more revenue.