Google PageSpeed Insights vs. SE Ranking

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google PageSpeed Insights
Score 9.0 out of 10
N/A
Google PageSpeed Insights is a search engine optimization software solution offered by Google.N/A
SE Ranking
Score 9.2 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$65
per month
Pricing
Google PageSpeed InsightsSE Ranking
Editions & Modules
No answers on this topic
Essential
$65
per month
Pro
$119
per month
Business
$259
per month
Offerings
Pricing Offerings
Google PageSpeed InsightsSE Ranking
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.
More Pricing Information
Community Pulse
Google PageSpeed InsightsSE Ranking
Considered Both Products
Google PageSpeed Insights
Chose Google PageSpeed Insights
The results are in the eyes of Google and as we know they are the most popular search engine. Great information from Google. Pingdom and Gtmetrix allow for shareable results. Google Pagespeed does not have the option to see past tests run.
Chose Google PageSpeed Insights
I've never used any software beyond PageSpeed Insights and Google Lighthouse (the source of the PAgeSpeed Insights software.) I've used similar programs like Hummingbird for WordPress that pulls the same data using the same engine, but its really the only game in town as far as …
Chose Google PageSpeed Insights
Google's approach is a little different from competing services like WebPageTest and Pingdom by providing Google-specific benchmarks. Their interface is a bit simpler and well-suited to more novice and intermediate site owners. Advanced users will prefer the granular data and …
Chose Google PageSpeed Insights
We prefer Google PageSpeed Insights to Pingdom's site speed tool and GTmetrix. It's easier to use and the data is highly actionable.
Chose Google PageSpeed Insights
I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better …
SE Ranking
Chose SE Ranking
It has a simple user interface and gives me the exact overview I need to take my next step.
Chose SE Ranking
SE Ranking is way more budget-friendly and suitable for less demanded SEO projects.
Chose SE Ranking
SE Ranking just made the most sense for us. It was an account separate from our SEO company so we could actually see what was going on.
Chose SE Ranking

The interface is much more friendly. The databases for the backlinks database seems to be bigger and more qualitative.


Chose SE Ranking
For us it's mainly a tool we use and/or suggest because of the price. It's complete enough to get yourself kickstarted and learn about your website and its positions in Google. But once you grow bigger and want more data it's smart to look around for more complete tools.

For as …
Chose SE Ranking
Backlink checker seems to be far less thorough than Ahrefs. It's also less thorough than Screaming Frog. But we got it for rank tracking and it does as a decent job at that.
Chose SE Ranking
SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features …
Chose SE Ranking
SE Ranking is really easy to use and it's rather cheap. So there is no reason why we should switch to other services.
Chose SE Ranking
We chose SE Ranking because of the price as it was very affordable and also helped us cover our needs.
Chose SE Ranking
SE Ranking is better than SERPstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc...

It's a good choice for agencies that are interested in tracking keywords for …
Chose SE Ranking
SE Ranking is perfect due to its price.For $84/year, you can enjoy most of its features, which makes it perfect for bloggers who are looking to beef up their site's SEO. For small agencies, their $39/month is affordable enough to help client track their keywords and manage SEO …
Features
Google PageSpeed InsightsSE Ranking
SEO
Comparison of SEO features of Product A and Product B
Google PageSpeed Insights
7.5
Ratings
3% below category average
SE Ranking
7.9
Ratings
2% above category average
Keyword analysis6.00 Ratings7.90 Ratings
Page grader7.30 Ratings7.60 Ratings
Competitive analysis5.00 Ratings7.90 Ratings
Site audit / diagnostics9.90 Ratings7.90 Ratings
Site recommendations9.90 Ratings8.40 Ratings
Task management6.70 Ratings7.90 Ratings
Backlink management00 Ratings7.30 Ratings
SERP ranking tracking00 Ratings7.90 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google PageSpeed Insights
6.3
Ratings
19% below category average
SE Ranking
8.1
Ratings
6% above category average
Local SEO5.00 Ratings8.10 Ratings
Social SEO5.00 Ratings00 Ratings
Mobile SEO10.00 Ratings8.10 Ratings
Global SEO5.40 Ratings8.20 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google PageSpeed Insights
8.5
Ratings
0% above category average
SE Ranking
8.4
Ratings
1% below category average
Multi-domain support9.10 Ratings8.50 Ratings
Integration with web analytics tools8.00 Ratings8.40 Ratings
Best Alternatives
Google PageSpeed InsightsSE Ranking
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google PageSpeed InsightsSE Ranking
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
Usability
10.0
(0 ratings)
7.3
(0 ratings)
Support Rating
1.0
(0 ratings)
7.3
(0 ratings)
User Testimonials
Google PageSpeed InsightsSE Ranking
Likelihood to Recommend
It should be an essential tool for all website owners - everyone should care about page loading time from the CEO down to the junior web developer. Page speed is a factor that hugely affects visitor satisfaction, and Google takes it seriously by offering PageSpeed Insights. If you work in a larger organisation and focus on one particular part of website development and maintenance, such as a content writer, then this tool won't be as useful. It's intended for users with development or marketing-related responsibility
Read full review
SE Ranking is on a good track when it comes to rank tracking. It displays a graph of your average position over time which is helpful and it can also help you when it comes to identifying some basic SEO issues with your website. It boasts as an all-around SEO tool, which it definitely isn't because it lacks a link database to be your go-to tool for everything SEO. Its UI is not optimized for ease of use, thus offering sub-par user experience. It has two different interfaces for different SEO tools which, I hope, they can incorporate into one.
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Pros
  • Straight to the point
  • Valuable feedback on performance
  • Provide optimized assets (CSS, JS and images)
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  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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Cons
  • PDF reports
  • Sending to someone else
  • Setup monthly report running would be cool
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  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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Usability
It's a free, easy to use tool
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They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
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Support Rating
There is no support from Google for the tool.
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The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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Alternatives Considered
I've never used any software beyond PageSpeed Insights and Google Lighthouse (the source of the PAgeSpeed Insights software.) I've used similar programs like Hummingbird for WordPress that pulls the same data using the same engine, but its really the only game in town as far as I'm concerned.
Read full review
SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features that SE Ranking offered as part of their monthly plan.
Read full review
Return on Investment
  • Positive! It's easier to communicate with our clients where they are today with site speed and the steps needed to improve.
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  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool