Google PageSpeed Insights vs. UpCity

It should be an essential tool for all website owners - everyone should care about page loading time from the CEO down to the junior web developer. Page speed is a factor that hugely affects visitor satisfaction, and Google takes it seriously by offering PageSpeed Insights. If you work in a larger organisation and focus on one particular part of website development and maintenance, such as a content writer, then this tool won't be as useful. It's intended for users with development or marketing-related responsibility

Incentivized

UpCity is well suited for agencies or freelancers that want a defined process to help market for clients or small companies wanting to be found online. It's especially helpful for someone not that knowledgeable on SEO. As long as they follow the checklist, their site has a great chance at increased traffic. I find it's not as useful for companies and agencies that already has a process in place and a set criteria for marketing. If you've been in the business for a while and already know what you're doing, the checklist may not be as valuable.

Incentivized

• Straight to the point
• Valuable feedback on performance
• Provide optimized assets (CSS, JS and images)

Incentivized

• The UpCity platform is easy to use and simple to understand.
• UpCity helps our agency by providing high quality copywriting for blogs and websites, as well as detailed research and analysis using their software.
• The UpCity SEO report card tool is a helpful sales tool for generating leads.

Incentivized

• PDF reports
• Sending to someone else
• Setup monthly report running would be cool

Incentivized

• Pricing seemed far to high for small agencies just starting.
• I know UpCity has many more features than just a checklist, but I didn't find them as useful as the checklist and relied on other tools for citations and reporting.

Incentivized

It's a free, easy to use tool

Incentivized

Usability is mediocre: They have a dashboard to track things but they have some antiquated system of ranking companies and don’t tell you what the logic is behind it. You also have no way to combat negative ratings or respond and try to correct them.

There is no support from Google for the tool.

Incentivized

I received little help from customer service rep, Sarah. She told me I should speak to a manager to “reset my expectations”. Apparently, all the sales promises of more traffic and increase SEO were an issue with my expectations, and not the company failing to deliver.

I've never used any software beyond PageSpeed Insights and Google Lighthouse (the source of the PAgeSpeed Insights software.) I've used similar programs like Hummingbird for WordPress that pulls the same data using the same engine, but its really the only game in town as far as I'm concerned.

Incentivized

We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.

Incentivized

• Positive! It's easier to communicate with our clients where they are today with site speed and the steps needed to improve.

Incentivized

• Complete waste of money.
• No return on value
• Spent majority of marketing budget on 5 clicks to my site!