Google Tag Manager

Google Tag Manager

238 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Tag Manager	Score8.8 out of 10	N/A	From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…	N/A

Pricing

Google Tag Manager

No answers on this topic

Pricing Offerings
Google Tag Manager
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Google Tag Manager
Considered Both Products	Google Alexandre Istamboulian Global Web Product Manager in Product Management at CSC Global (Financial Services, 5001-10,000 employees) Chose Google Tag Manager As I said before, GA4 doesn’t allow for much custom tracking so using Google Tag Manager to fill the gaps makes sense. There are many tools available to track conversions and user actions but the most sensible option for us was to go with Google Tag Manager as most of our … Incentivized Helpful? Verified User Chose Google Tag Manager With GTM we are able to integrate GA4 with other platforms we use. We can then send data to GA4 and AdWords and relay that info to our customers. They all work well together and give us a good opportunity to report back to our clients. We haven't used a ton of other products … Incentivized Helpful? Tyler Heaps Director of Marketing in Marketing at Rain Retail Software (Computer Software, 51-200 employees) Chose Google Tag Manager Google tag manager is free to use and is a Google product so it works seamlessly with any Google tool such as analytics or optimizes. I haven't found features that this tool is missing compared to the paid options available. I am able to do everything I need with GTM. Incentivized Helpful? Verified User Chose Google Tag Manager GTM is very user-friendly, cost-efficient, and easy to implement, and it also provides the features needed for our team to be more efficient and agile. Incentivized Helpful? Wes Finley Marketing and Growth in Marketing at Recurrency (Information Technology & Services, 11-50 employees) Chose Google Tag Manager I do not know of any other service like [Google] Tag Manager that I would trust to manage all my tracking tags. Incentivized Helpful? Verified User Chose Google Tag Manager I am not sure if you can fully consider using Bitly as an alternative for Google Tag Manager, but similar tracking efforts can be achieved by creating custom links for specific actions on your website. It is much easier to implement and viewing the statistics in the bit.ly … Incentivized Helpful? Matthew Stewart Marketing Analyst in Research & Development at Stone Ward Advertising (Marketing & Advertising, 51-200 employees) Chose Google Tag Manager We have used GTM for its natural integrations and the cost is free. The fact that we have to learn the program was an upside as it has made our team smarter and savvier when discussing what can and cannot be tracked. Heap on the other hand is a paid service that has a fully … Incentivized Helpful? Tsahi Tal Co-Founder and CEO in Marketing at SquareLoot (Marketing and Advertising, 1-10 employees) Chose Google Tag Manager I actually didn't use any other service. The Google Tag manager service is so good for websites and web apps that I never had a reason to look elsewhere. And it's free as well, so no reason to look for a more cost-effective solution. Incentivized Helpful? Verified User Chose Google Tag Manager I didn't really used/tried anything else, because Google Tag Manager does a great job and is FREE to use Incentivized Helpful? Verified User Chose Google Tag Manager None Incentivized Helpful? Lauren Ericksen SEM Analyst in Marketing at Vizergy (Marketing & Advertising, 51-200 employees) Chose Google Tag Manager Google Tag Manager is a little different than the other software we've used. This not only gives us the means for tracking our websites but it also tells us if we've implemented the tag correctly and how well the website has been performing after the tag has been implemented … Incentivized Helpful? Dave Becker Content Manager in Marketing at The Next Street (Education Management, 51-200 employees) Chose Google Tag Manager My subscription with Adobe comes with the full suite of their products, including DTM. I tried using their tag manager but found that it was much more challenging to use than Google Tag Manager. It also seemed more limited in the way it worked with our AdWords account, which … Incentivized Helpful? Verified User Chose Google Tag Manager If you are using Google Analytics, then it only makes sense to use Google Tag Manager. GTM has better Event Tracking, data layer handling, and modularity. It is well documented and easy to find solutions and community support for almost any imaginable use-case scenario with … Incentivized Helpful? Alec Dibble Full Stack Engineer in Engineering at Yumi (Food & Beverages, 11-50 employees) Chose Google Tag Manager I think Google Tag Manager is hard to beat, given that it is a free service Google offers. It also requires you to implement most of the integrations manually, it doesn't have many built-in. Segment, in contrast, is much easier to get up and running and "just works". However, … Incentivized Helpful? Wadie Aroua Directeur technique et Co-fondateur in Marketing at Advance Web (Design, 11-50 employees) Chose Google Tag Manager Google Analytics is too poor without Google Tag Manager Incentivized Helpful? Tomer Nuni Founder, Director in Corporate at VSENSE (Internet, 11-50 employees) Chose Google Tag Manager Google Tag Manager does what others can't for Google Ads, for example. That's why it's a must-have for any website owner who plans to market their website. In addition, it makes the implementation of various other ‏tracking tools very simple. Incentivized Helpful? Verified User Chose Google Tag Manager Google Tag Manager has many training resources online that our team relied on when recommending to clients why they should use GTM. It's one thing to share a recommendation with a client, it's another to be able to train them on it. I haven't seen these available resources for … Incentivized Helpful? Verified User Chose Google Tag Manager I've used other tools like Hotjar for website performance tracking and Tag Manager is nicer because it ties in with Google Analytics and allows you to specifically create the tags you want rather than watching to see what happens. Incentivized Helpful? Travis Brown Account Manager and Tactical Projects Leader in Marketing at Rokusek Design (Marketing and Advertising, 1-10 employees) Chose Google Tag Manager Tag Manager works in conjunction with Google Analytics. I would describe analytics as a 101 level course, and Tag Manager as a 401 level course. Both are good, both are relevant, but one will far outpace the other as far as practical application and things that you will benefit … Incentivized Helpful? Richard Perroset Senior Marketing Leader in Marketing at Covered California (Insurance, 5001-10,000 employees) Chose Google Tag Manager GTM is really good at monitoring usage of the entire website and tracking customer journeys. This leads to site optimization and a reduced funnel path for consumers, which drives up conversions. The biggest benefit is that it allows marketers more access to changing these tags … Incentivized Helpful? Verified User Chose Google Tag Manager As far as I know, Google Tag Manager is the only program that provides this service. Incentivized Helpful? Ellen Evans Marketing Analytics & Sales Planner in Marketing at Positec (Marketing and Advertising, 1001-5000 employees) Chose Google Tag Manager Google Tag Manager is used hand in hand with Google analytics. I do favor Adobe Analytics over Google's free version, though I have not used Analytics 360. Adobe does not have any limitations on the number of dimensions applied to a metric. This can be stunting when trying to … Incentivized Helpful? Santiago Valdés Cofounder / Marketing, Growth, Technology, Experience in Marketing at Vestuá (Retail, 11-50 employees) Chose Google Tag Manager So far we've only used Google Tag Manager, we haven't tried anything else. Incentivized Helpful? Justin Angelson, Digital and AI Solution Expert Digital Strategy, Marketing Automation, Online Marketing, CRO, Branding, Wordpress Development in Sales at Angelson Group (Marketing and Advertising, 1-10 employees) Chose Google Tag Manager Hotjar is a little different animal but is still very useful in terms of tracking. I think using Hotjar along with Google Tag Manager can provide additional levels of insight into user behavior and optimization opportunities that might otherwise be missed. I think these tools … Incentivized Helpful? Verified User Chose Google Tag Manager Google Tag Manager is the only tag management tool I have used. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Google Tag Manager

Comparison of Security features of Google Tag Manager
Feature	Google Tag Manager 4.4 55 Ratings
Role-based user permissions	4.455 Ratings

Comparison of Tag Management features of Google Tag Manager
Feature	Google Tag Manager 6.6 66 Ratings
Tag library	7.061 Ratings
Tag variable mapping	7.053 Ratings
Ease of writing custom tags	6.065 Ratings
Rules-driven tag execution	4.960 Ratings
Tag performance monitoring	7.855 Ratings
Page load times	6.047 Ratings
Mobile app tagging	8.332 Ratings
Library of JavaScript extensions	6.036 Ratings

Comparison of Data Management & Integrity features of Google Tag Manager
Feature	Google Tag Manager 6.2 66 Ratings
Event tracking	8.063 Ratings
Mobile event tracking	6.045 Ratings
Data distribution management	7.040 Ratings
Universal data layer	7.057 Ratings
Automated error checking	3.045 Ratings

User Ratings
	Google Tag Manager
Likelihood to Recommend	8.5 (70 ratings)
Likelihood to Renew	7.0 (7 ratings)
Usability	7.0 (15 ratings)
Availability	9.1 (1 ratings)
Support Rating	2.0 (12 ratings)
Online Training	7.3 (1 ratings)
Implementation Rating	9.8 (2 ratings)