GRIN vs. IZEA

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GRIN
Score 6.3 out of 10
N/A
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes &…N/A
IZEA
Score 9.0 out of 10
N/A
IZEA headquartered in Winter Park offers their enterprise influencer marketing suite of applications and service, including IZEAx Discovery for locating influencers and content creators, the IZEAx Unity Suite for influencer location and content management, and managed service if desired.N/A
Pricing
GRINIZEA
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
GRINIZEA
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GRINIZEA
Considered Both Products
GRIN
Chose GRIN
I wish there was a place for screenshots. They sent us "influencers" with 0 followers, 0 posts, with animal pictures for a jewelry brand.
Chose GRIN
We selected Grin because of its much larger influencer base. That being said, changes to Meta soon after we onboarded have made that pool much smaller.
Chose GRIN
We have used both Everflow and ShareASale to manage influencer partnerships.

ShareASale:
Chose GRIN
We selected GRIN over the other competitors we vetted because of the advanced Shopify integration and the ease of use.
Chose GRIN
GRIN has been the most user-friendly influencer management software I have come across benefitting both the brand and the partner we onboard. The content tracking has been more accurate, the Shopify integration has been a HUGE win as well. No other platform I've come across has …
Chose GRIN
I was looking around at Dovetale, which connected with Shopify, and although it may be an easy connection because it's within the Shopify website, it isn't as user-friendly. It also doesn't offer the same hands-on experience from the GRIN team, 24/7 customer support, or …
Chose GRIN
Although I have not used any other platforms that are direct competitors of Grin I have chosen to use Grin and not try other ones based almost solely on the level of customer support and overall knowledge of my customer success manager.
Chose GRIN
It's the easiest platform to use and I've used 3 others, ultimately canceling all and going with GRIN exclusively.
Chose GRIN
The user experience is much better on GRIN. It is much easier to learn and operate than other platforms.
Chose GRIN
GRIN is much more advanced and has way more capabilities! With Refersion, I would have to have a CSM pull a report vs. with GRIN I can pull any report myself.
Chose GRIN
I've used GRIN in 4 different roles across different products/services and is still my favorite among all the options.
Chose GRIN
Previously, I used an in-house platform for campaign management that my agency had created. It was honestly very good but not available for use by other brands besides the agency. GRIN is the closest platform I've found to my previous agency's platform.
Chose GRIN
Not applicable because GRIN is the first platform I've used for Influencer Marketing. Previously, I was only using Excel sheets and emailing through Outlook for influencer marketing. I'm glad to be able to use GRIN to scale our influencer platform and it has saved a lot of time …
Chose GRIN
Grin is very user-friendly, and has all the features you need to meet all your influencer goals.
Chose GRIN
GRIN has the most features I've seen compared to any other platform and their customer support and resources are unmatched!
Chose GRIN
The impact didn't have a custom application form/fields which was a big deal for us. Refersion is great for a smaller affiliate program, but not for the growth that we needed
Chose GRIN
We looked at Tribe Dynamics, which was cool but SUPER expensive. We also looked at Cohley, which had more of the influencers that wanted to play with just anyone. This is not what we want. We're seeking a more organic relationship.
Chose GRIN
We've been very happy with the Grin experience as it lets us invest in own our influencer relationships. We can always tap outside agencies for quick support and additional amplifications within their community, but our North Star is to create the best authentic 1-1 …
Chose GRIN
Grin has the ability to send products through the platform and links directly to Shopify - this is why I picked it. My influencers can submit requests for products directly in the platform and I can fulfill the requests through Shopify in the platform.
Chose GRIN
I've used AspireIQ and Mavrck before - AspireIQ doesn't connect to email and has a limited number of influencers to work with. GRIN can source anyone on the internet vs. AspireIQ which influencers have to sign up to be a part of. Mavrck is most similar to Grin, but it is much …
Chose GRIN
We haven't looked at other products because we were so happy with Grin!
Chose GRIN
We looked at:
FOHR as well as many other small and new platforms and GRIN by far was more advanced, user friendly, and easier to implement. GRIN was not just good for the short term, but I know will continue to support me and my team for the duration of our program.
Chose GRIN
Brandbassador is the only platform our previous manager was using. I did not have the opportunity to use it but from what I have been told by my associates is that this has better functionality and easier ability to communicate with the team.
IZEA
Chose IZEA
It is a better solution than others available in the market. There are some options in the software regarding detailed demographic information which makes you find the most desirable and appropriate influencers [for] your need. Moreover, I am highly satisfied with the interface …
Chose IZEA
We selected IZEA because of the price. We wanted a platform that would cost less than the one we were currently using.
Chose IZEA
IZEA has a much better discovery tool than GroupHigh, but GroupHigh had more data for more influencers.
Chose IZEA
We've taken a look at many other options like Tap Influence, but couldn't justify spending over $10,000 a year when that's a cost as an agency that we have to eat. We needed a more affordable solution. That said, Tap Influence is definitely better, easier to use, and has higher …
Features
GRINIZEA
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
GRIN
1.0
Ratings
0% above category average
IZEA
-
Ratings
Responsive Design for Web Access1.00 Ratings00 Ratings
Mobile Application1.00 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile1.00 Ratings00 Ratings
Mobile App Analytics1.00 Ratings00 Ratings
Influencer Management
Comparison of Influencer Management features of Product A and Product B
GRIN
1.3
Ratings
14% above category average
IZEA
-
Ratings
Influencer search1.00 Ratings00 Ratings
Influencer tracking2.00 Ratings00 Ratings
Report generation1.00 Ratings00 Ratings
Campaign planning1.00 Ratings00 Ratings
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GRINIZEA
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Medium-sized Companies
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Score 9.4 out of 10
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Score 9.4 out of 10
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Score 8.0 out of 10
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User Ratings
GRINIZEA
Likelihood to Recommend
1.8
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
8.8
(0 ratings)
-
(0 ratings)
Usability
8.1
(0 ratings)
-
(0 ratings)
Support Rating
9.3
(0 ratings)
6.4
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
GRINIZEA
Likelihood to Recommend
GRIN is the perfect way to manage your brand's advocates. Everything from the application process through the completion of the partnership can be handled on this platform. Additionally, our company just started utilizing the payment feature, which has streamlined our process for paying advocates.
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Altogether, I feel that IZEA’s various packages are well suited for small businesses who are exclusively looking for help in the influencer space to large enterprises managing large brand and campaign portfolios. In my opinion, IZEA is an ideal option for marketers who want to discover new influencers based on some set and specific criteria. This has cut the research time a lot which is very important. I feel that this is a great tool for influencer marketing and can be helpful for in the field.
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Pros
  • Superb Customer Support
  • Seamless process of identifying quality creators
  • Robust data reporting to lets the data tell the story and guide smart decision marking
  • Great community of fellow GRINNERS to connect with and numerous workshops, webinars, and learning experiences at no additional cost
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  • Detailed demographic details about an influencer's audience.
  • Tools to search by certain topics and keywords.
  • Great ways to discover new influencers.
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Cons
  • Creator search tool - doesn't bring up viable creator options, which means we do primarily off-platform seeding.
  • The landing page is clunky and not functional for reviewing creators - it adds a lot of time to my team's day looking through the creators with the way it's set up.
  • Email templates have funny formatting, and the typeface always seems to get messed up.
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  • The site is not as user friendly as other options out there.
  • Not as much support from the influencer side from what I have heard.
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Likelihood to Renew
I wouldn't be able to run as high of a profitable or functioning influencer program without it. GRIN seriously is the organizational tool that propels us towards success, it is not in any way going to do the work for you, but it does make the work more efficient, easier, and WAY more organized
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No answers on this topic
Usability
Once you have used Grin for a while it is super fast and super easy. The initial set up was a little clunky for me, but after I was familiar it was super easy to use, especially after I was more familiar with all the features
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No answers on this topic
Support Rating
We have been happy with the support that has been provided from Grin. They have allocated to us a dedicated customer success manager and we communicate with them consistently about different features and strategies we should be monitoring and testing. We also did a webinar in partnership with them as a visual testimonial they could use to show to prospective customers.
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I don't have much to add here as I haven't needed team support. I do know our access to customer service is limited with the type of account that we have.
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Implementation Rating
I don't have any key insights here. If you have someone organized and aware of how the influencer workflow operates then it will be a very easy implementation process for you. I would just ensure you have all of your products setup in Shopify before starting the implementation with Grin.
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No answers on this topic
Alternatives Considered
I was looking around at Dovetale, which connected with Shopify, and although it may be an easy connection because it's within the Shopify website, it isn't as user-friendly. It also doesn't offer the same hands-on experience from the GRIN team, 24/7 customer support, or bi-weekly calls with your direct contact. It just doesn't feel like it's worth it to me for the "convenience."
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We selected IZEA because of the price. We wanted a platform that would cost less than the one we were currently using.
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Return on Investment
  • Grin has allowed us to grow our influencer program by at least 3 times the amount by making overall management easy and time efficient.
  • Because of the data and content captured through grin, we are also able to use it as a resource to run a more successful whitelisting program
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  • It's a nice way for us to share deeper influencer insights with clients like location and audience information.
  • I like being able to provide an average engagement rate for the influencer as more clients care about that.
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ScreenShots

GRIN Screenshots

Screenshot of Search 36M+ CreatorsScreenshot of Identify Influential CustomersScreenshot of Activate Unlimited CampaignsScreenshot of Track Creator ContentScreenshot of Send Email Templates + SequencesScreenshot of Report on Performance