TrustRadius

GRIN vs. Kolsquare

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GRIN
Score 6.3 out of 10
N/A
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes &…N/A
Kolsquare
Score 0.0 out of 10
N/A
Kolsquare is a solution for managing KOL (key opinion leader)Marketing campaigns designed to optimise brand communication strategies in response to new digital challenges. Using their technology, professionals can identify Influencers (or KOL) profiles, manage their KOL Marketing campaigns and measure their results and performances. Kolsquare states they have hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning…
$9,000
per year per user
Pricing
GRINKolsquare
Editions & Modules
No answers on this topic
Discovery
9 000€
per year per user
Campaign
18 000€
per year per user
Offerings
Pricing Offerings
GRINKolsquare
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
GRINKolsquare
Considered Both Products
GRIN
Mohit Mehta | TrustRadius Reviewer
Mohit Mehta
CEO (Chief Executive Officer)
Chose GRIN
I wish there was a place for screenshots. They sent us "influencers" with 0 followers, 0 posts, with animal pictures for a jewelry brand.
Verified User
Anonymous
Chose GRIN
We selected Grin because of its much larger influencer base. That being said, changes to Meta soon after we onboarded have made that pool much smaller.
MV
Matt Vaden
Partnerships Manager
Chose GRIN
We have used both Everflow and ShareASale to manage influencer partnerships.

ShareASale:
AP
Amy Pellegrini
Senior Digital Marketing Manager
Chose GRIN
We selected GRIN over the other competitors we vetted because of the advanced Shopify integration and the ease of use.
Jianna Casamento | TrustRadius Reviewer
Jianna Casamento
Brand Partnerships Manager
Chose GRIN
GRIN has been the most user-friendly influencer management software I have come across benefitting both the brand and the partner we onboard. The content tracking has been more accurate, the Shopify integration has been a HUGE win as well. No other platform I've come across has …
Verified User
Anonymous
Chose GRIN
I was looking around at Dovetale, which connected with Shopify, and although it may be an easy connection because it's within the Shopify website, it isn't as user-friendly. It also doesn't offer the same hands-on experience from the GRIN team, 24/7 customer support, or …
Jenna Kilzer | TrustRadius Reviewer
Jenna Kilzer
Social Media Manager
Chose GRIN
Although I have not used any other platforms that are direct competitors of Grin I have chosen to use Grin and not try other ones based almost solely on the level of customer support and overall knowledge of my customer success manager.
Verified User
Anonymous
Chose GRIN
It's the easiest platform to use and I've used 3 others, ultimately canceling all and going with GRIN exclusively.
Verified User
Anonymous
Chose GRIN
The user experience is much better on GRIN. It is much easier to learn and operate than other platforms.
JV
Jessi Van Blarcom
Partnerships Manager
Chose GRIN
GRIN is much more advanced and has way more capabilities! With Refersion, I would have to have a CSM pull a report vs. with GRIN I can pull any report myself.
Jenny Ly | TrustRadius Reviewer
Jenny Ly
Senior Influencer Marketing Manager
Chose GRIN
I've used GRIN in 4 different roles across different products/services and is still my favorite among all the options.
Verified User
Anonymous
Chose GRIN
Previously, I used an in-house platform for campaign management that my agency had created. It was honestly very good but not available for use by other brands besides the agency. GRIN is the closest platform I've found to my previous agency's platform.
LY
Lily Yang
Influencer Marketing Coordinator
Chose GRIN
Not applicable because GRIN is the first platform I've used for Influencer Marketing. Previously, I was only using Excel sheets and emailing through Outlook for influencer marketing. I'm glad to be able to use GRIN to scale our influencer platform and it has saved a lot of time …
KO
Kamila Orzech
Influencer Marketing Coordinator
Chose GRIN
Grin is very user-friendly, and has all the features you need to meet all your influencer goals.
LM
lauren maxwell
Influencer Marketing Manager
Chose GRIN
GRIN has the most features I've seen compared to any other platform and their customer support and resources are unmatched!
KW
Kristen Waltrip
Affiliate Manager
Chose GRIN
The impact didn't have a custom application form/fields which was a big deal for us. Refersion is great for a smaller affiliate program, but not for the growth that we needed
Verified User
Anonymous
Chose GRIN
We looked at Tribe Dynamics, which was cool but SUPER expensive. We also looked at Cohley, which had more of the influencers that wanted to play with just anyone. This is not what we want. We're seeking a more organic relationship.
GT
Greg Tetzlaff
Head of Product Content & Influencers
Chose GRIN
We've been very happy with the Grin experience as it lets us invest in own our influencer relationships. We can always tap outside agencies for quick support and additional amplifications within their community, but our North Star is to create the best authentic 1-1 …
Verified User
Anonymous
Chose GRIN
Grin has the ability to send products through the platform and links directly to Shopify - this is why I picked it. My influencers can submit requests for products directly in the platform and I can fulfill the requests through Shopify in the platform.
Verified User
Anonymous
Chose GRIN
I've used AspireIQ and Mavrck before - AspireIQ doesn't connect to email and has a limited number of influencers to work with. GRIN can source anyone on the internet vs. AspireIQ which influencers have to sign up to be a part of. Mavrck is most similar to Grin, but it is much …
Verified User
Anonymous
Chose GRIN
We haven't looked at other products because we were so happy with Grin!
Olivia Schappert | TrustRadius Reviewer
Olivia Schappert
Director of influencer + Social Media Marketing
Chose GRIN
We looked at:
FOHR as well as many other small and new platforms and GRIN by far was more advanced, user friendly, and easier to implement. GRIN was not just good for the short term, but I know will continue to support me and my team for the duration of our program.
Daniel Vella | TrustRadius Reviewer
Daniel Vella
Ambassador Manager
Chose GRIN
Brandbassador is the only platform our previous manager was using. I did not have the opportunity to use it but from what I have been told by my associates is that this has better functionality and easier ability to communicate with the team.
Kolsquare

No answer on this topic

Features
GRINKolsquare
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
GRIN
1.0
Ratings
0% above category average
Kolsquare
-
Ratings
Responsive Design for Web Access1.00 Ratings00 Ratings
Mobile Application1.00 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile1.00 Ratings00 Ratings
Mobile App Analytics1.00 Ratings00 Ratings
Influencer Management
Comparison of Influencer Management features of Product A and Product B
GRIN
1.3
Ratings
14% above category average
Kolsquare
-
Ratings
Influencer search1.00 Ratings00 Ratings
Influencer tracking2.00 Ratings00 Ratings
Report generation1.00 Ratings00 Ratings
Campaign planning1.00 Ratings00 Ratings
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User Ratings
GRINKolsquare
Likelihood to Recommend
1.8
(0 ratings)
-
(0 ratings)
Likelihood to Renew
8.8
(0 ratings)
-
(0 ratings)
Usability
8.1
(0 ratings)
-
(0 ratings)
Support Rating
9.3
(0 ratings)
-
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
GRINKolsquare
Likelihood to Recommend
GRIN is the perfect way to manage your brand's advocates. Everything from the application process through the completion of the partnership can be handled on this platform. Additionally, our company just started utilizing the payment feature, which has streamlined our process for paying advocates.
Verified User
Anonymous
Read full review
No answers on this topic
Pros
  • Superb Customer Support
  • Seamless process of identifying quality creators
  • Robust data reporting to lets the data tell the story and guide smart decision marking
  • Great community of fellow GRINNERS to connect with and numerous workshops, webinars, and learning experiences at no additional cost
MM
Mike Martorano
Head of Partnerships & Influencer Marketing
Read full review
No answers on this topic
Cons
  • Creator search tool - doesn't bring up viable creator options, which means we do primarily off-platform seeding.
  • The landing page is clunky and not functional for reviewing creators - it adds a lot of time to my team's day looking through the creators with the way it's set up.
  • Email templates have funny formatting, and the typeface always seems to get messed up.
Verified User
Anonymous
Read full review
No answers on this topic
Likelihood to Renew
I wouldn't be able to run as high of a profitable or functioning influencer program without it. GRIN seriously is the organizational tool that propels us towards success, it is not in any way going to do the work for you, but it does make the work more efficient, easier, and WAY more organized
Olivia Schappert | TrustRadius Reviewer
Olivia Schappert
Director of influencer + Social Media Marketing
Read full review
No answers on this topic
Usability
Once you have used Grin for a while it is super fast and super easy. The initial set up was a little clunky for me, but after I was familiar it was super easy to use, especially after I was more familiar with all the features
Rachel Eddington | TrustRadius Reviewer
Rachel Eddington
Influencer Marketing Manager
Read full review
No answers on this topic
Support Rating
We have been happy with the support that has been provided from Grin. They have allocated to us a dedicated customer success manager and we communicate with them consistently about different features and strategies we should be monitoring and testing. We also did a webinar in partnership with them as a visual testimonial they could use to show to prospective customers.
Verified User
Anonymous
Read full review
No answers on this topic
Implementation Rating
I don't have any key insights here. If you have someone organized and aware of how the influencer workflow operates then it will be a very easy implementation process for you. I would just ensure you have all of your products setup in Shopify before starting the implementation with Grin.
Verified User
Anonymous
Read full review
No answers on this topic
Alternatives Considered
I was looking around at Dovetale, which connected with Shopify, and although it may be an easy connection because it's within the Shopify website, it isn't as user-friendly. It also doesn't offer the same hands-on experience from the GRIN team, 24/7 customer support, or bi-weekly calls with your direct contact. It just doesn't feel like it's worth it to me for the "convenience."
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • Grin has allowed us to grow our influencer program by at least 3 times the amount by making overall management easy and time efficient.
  • Because of the data and content captured through grin, we are also able to use it as a resource to run a more successful whitelisting program
Jenna Kilzer | TrustRadius Reviewer
Jenna Kilzer
Social Media Manager
Read full review
No answers on this topic
ScreenShots

GRIN Screenshots

Screenshot of Search 36M+ CreatorsScreenshot of Identify Influential CustomersScreenshot of Activate Unlimited CampaignsScreenshot of Track Creator ContentScreenshot of Send Email Templates + SequencesScreenshot of Report on Performance