GroundTruth vs. ironSource

GroundTruth

GroundTruth

4 Reviews and Ratings

ironSource

ironSource

7 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
GroundTruth	Score 6.2 out of 10	N/A	GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.	N/A
ironSource	Score 8.0 out of 10	N/A	ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.	N/A

Pricing

GroundTruth

ironSource

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
GroundTruth	ironSource
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	GroundTruth	ironSource
Considered Both Products	GroundTruth Mike McPeak Growth Marketing Director Chose GroundTruth GroundTruth was recommended to us by a vendor and was the only product we evaluated Incentivized Helpful? Verified User Anonymous Chose GroundTruth The customisable pricing of GroudTruth as per the campaigns size and frequency made us choose it. This helped optimise the cost for us. GroundTruth was referred to us by some consultants. So positive word of mouth was there. GrondTruth business team was easily approachable and … Incentivized Helpful?	ironSource Verified User Anonymous Chose ironSource We were wanting to expand our channels, and IS stood out from the others because of their presence in other verticals that suited our target audience. We would not propose utilizing IS to replace any of your existing DSPs, but rather to supplement the DSPs you are already using. Incentivized Helpful? Verified User Anonymous Chose ironSource Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels. Incentivized Helpful? Kimberly Smith Director digital Chose ironSource ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have … Incentivized Helpful? Gabriela Band Sales Specialist Chose ironSource ironSource is more oriented toward gaming than MoPub and Smaato, which are focused on other verticals, but it is in direct competition with AppLovin. I selected ironSource because their support team and customer service is faster and has a deeper understanding of the product … Incentivized Helpful?

Best Alternatives
	GroundTruth	ironSource
Small Businesses	Google AdMob Score 3.0 out of 10	Google AdMob Score 3.0 out of 10
Medium-sized Companies	Yahoo Native Score 6.6 out of 10	Yahoo Native Score 6.6 out of 10
Enterprises	Marin Software Score 9.1 out of 10	Marin Software Score 9.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	GroundTruth	ironSource
Likelihood to Recommend	8.6 (0 ratings)	8.5 (0 ratings)

User Testimonials
	GroundTruth	ironSource
Likelihood to Recommend	Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides through the process and has excellent reporting features. GroundTruth can login and setup a campaign which can run the next day itself. Their Excel sheets are very difficult to use and it's impossible to upload bulk locations into this campaign. It can take several business days to setup a 200 point campaign because the mass upload isn't good in my opinion. Incentivized Verified User Anonymous Read full review	Although IS is mostly utilized for apps in the gaming vertical, and the bulk of their publishers are also in the gaming vertical, we have had some success using its DSP. As a non-gaming app, we occasionally struggle to find a reliable source of constant inventory and growth. However, with IS, we've found a few good pockets (publishers) that appear to back out extremely well for us. Verified User Anonymous Read full review
Pros	Excellent CPM Optimizes delivery when given multiple creatives Good customer service Incentivized Mike McPeak Growth Marketing Director Read full review	Great reporting Dedicated AM to help get the best use of the product Exclusive deals with big publishers Incentivized Kimberly Smith Director digital Read full review
Cons	There is a learning curve to GroundTruth. The UI/UX can be improved further Bounce rates are high due to mobile only campaigns Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use. Incentivized Verified User Anonymous Read full review	Very small inventory for iOS in Latin. Sometimes does not deliver at the set targets. Incentivized Verified User Anonymous Read full review
Alternatives Considered	GroundTruth was recommended to us by a vendor and was the only product we evaluated Incentivized Mike McPeak Growth Marketing Director Read full review	Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels. Incentivized Verified User Anonymous Read full review
Return on Investment	We can take on more clients because of the ease of use for GroundTruth We can have multiple users Incentivized Darrell Canty Digital Marketing Analyst Read full review	Helps us deliver on our campagins, improving ROI Inventory quite expensive, decreasing ROI Not transparent on margins, which is not good for the business Gabriela Band Sales Specialist Read full review
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