| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 HCL Unica | Score7.9 out of 10 | N/A | HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy. | N/A |
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| Editions & Modules | No answers on this topic | ||||||||||
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| Entry-level Setup Fee | Optional | ||||||||||
| Additional Details | — | ||||||||||
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| Considered Both Products | Chose HCL Unica The Salesforce application can handle simple campaigns but I wasn’t convinced that I could handle medium to more complex campaigns that involved detailed changing data. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose HCL Unica The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose HCL Unica Against all the other applications, IBM EMM stands head and shoulders above the others, in terms of sophistication & diverse capabilities - with Neolane being the closest. Chose HCL Unica Similar approach to data processing but different applications. Chose HCL Unica It's been a market leader within this space for over 10 years, it has a high ability to execute time and time again. Against it's competitors it has been tried and proven to been robust but flexible within reason to allow adaptations that will not break the system. Can be … Chose HCL Unica We haven't had a chance to review other products. I went to a conference in Las Vegas where there were many other products that say Unica is old school. Some of the things I saw those companies do, I wish we could do in Unica. |
| Key User Insights | |
| Would buy again | |
No answers on this topic | |
| Delivers good value for the price | |
No answers on this topic | |
| Happy with the feature set | |
No answers on this topic | |
| Lived up to sales and marketing promises | |
No answers on this topic | |
| Implementation went as expected | |
No answers on this topic | |
| HCL Unica | |
|---|---|
| Likelihood to Recommend | 9.0 |
| Likelihood to Renew | 8.7 |
| Usability | 8.0 |
| Support Rating | 3.0 |
| Implementation Rating | 7.2 |
