HCL Unica

HCL Unica

HCL Unica

54 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
HCL Unica	Score 7.9 out of 10	N/A	HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.	N/A

Pricing

HCL Unica

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
HCL Unica
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

Optional

Additional Details

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More Pricing Information

Community Pulse
	HCL Unica
Considered Both Products	HCL Unica Eric Bahme Marketing Campaign Manager Chose HCL Unica The Salesforce application can handle simple campaigns but I wasn’t convinced that I could handle medium to more complex campaigns that involved detailed changing data. Incentivized Helpful? Gabriel Racine Analyste CRM & gestion de contacts Chose HCL Unica The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call … Incentivized Helpful? Verified User Anonymous Chose HCL Unica IBM Campaign is much more advanced and powerful than IBM Eloqua providing many features to play and manipulate the data for Marketers. The good thing about IBM Campaign is that is does not try to solve every problem because it's not a complete marketing automation software like … Incentivized Helpful? Verified User Anonymous Chose HCL Unica Adobe is a tough competitor, and it's fair to say that you can get the same quality of service from Adobe. Speaking as an Adobe fanboy, it's easy to say that I'm biased – however, from a price standpoint, IBM is cheaper, and you get the same results. I will say that IBM doesn't … Incentivized Helpful? Verified User Anonymous Chose HCL Unica Unica compares very well against other tools such as SAS CM and Teradata. It is easier to use. However, SAS CM has more built in value added components and Teradata supports highly complex segmentation and campaigns rapid execution a little better. Alterian does not support … Incentivized Helpful? Verified User Anonymous Chose HCL Unica The consultants of UNICA where very good at their job, fast and efficient. They always had a very convincing answer to our questions. Helpful? Tim Biddiscombe Principal Consultant Chose HCL Unica Against all the other applications, IBM EMM stands head and shoulders above the others, in terms of sophistication & diverse capabilities - with Neolane being the closest. Helpful? MM Myles Mckee Marketing Specialist Chose HCL Unica Similar approach to data processing but different applications. Helpful? Verified User Anonymous Chose HCL Unica Alterian is limited on the database side and can limit the amount of reporting and analysis that can be done. Because Unica can support a variety of platforms, this limitation does not exist. Helpful? Brent Banning Most recently Senior Client Services Manager & Client Services Team Leader Chose HCL Unica It's been a market leader within this space for over 10 years, it has a high ability to execute time and time again. Against it's competitors it has been tried and proven to been robust but flexible within reason to allow adaptations that will not break the system. Can be … Helpful? Justin Russell Marketing Unica Database Administrator Chose HCL Unica We haven't had a chance to review other products. I went to a conference in Las Vegas where there were many other products that say Unica is old school. Some of the things I saw those companies do, I wish we could do in Unica. Helpful? Verified User Anonymous Chose HCL Unica Adobe is more advanced. I would choose an Adobe product if I needed to purchase one. Helpful?

Best Alternatives
	HCL Unica
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Enterprises	PFL Direct Mail Platform Score 9.0 out of 10
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User Ratings
	HCL Unica
Likelihood to Recommend	9.0 (0 ratings)
Likelihood to Renew	8.7 (0 ratings)
Usability	8.0 (0 ratings)
Support Rating	3.0 (0 ratings)
Implementation Rating	7.2 (0 ratings)

User Testimonials
	HCL Unica
Likelihood to Recommend	Extremely well integrated in the TelCos and Financial Services areas. Retail & Online Gaming are the next big sectors. Real Time capabilities via IBM Interact are starting to come to the fore as marketers start to understand the necessity for true reactive CRM. Additional functionality using IBM Distributed Marketing is also another very powerful area for the future, allowing regional marketers to fill out web based forms, which initiate and run flowcharts & email delivery automatically. Tim Biddiscombe Principal Consultant Read full review
Pros	Campaign treats a marketing campaign as a discrete entity that is made up of one or more flowcharts, which are in turn comprised of one or more processes. IBM Campaign performs actual data manipulation live. Users do not need to know SQL to design campaigns. Incentivized Verified User Anonymous Read full review
Cons	Not suitable to small industries even if they really want to use. It would be great to have a lighter version to let any company use in order to make more customers. It would really great to have support team available whenever having the issues / difficulties with in the tool itself. At least able to respond asap. Incentivized VV Vasu Vetcha Sr.Campaign Designer Read full review
Likelihood to Renew	I know Unica well and can make it do just about anything I need it to do. I love the abiity to call in custom code along the way for extremely complicated scenarios and optimum performance. Situations that would steer me to other applications are: If already a heavy SAS user with Enterprise Miner and/or Enterprise Guide I would seriously consider SAS CM; if already owning Teradata platform would seriously consider Teradata RM. Incentivized Verified User Anonymous Read full review
Usability	I think it is easy to use, if you don't have to do to complex selections. Verified User Anonymous Read full review
Support Rating	I didn't use the Unica support since it is with IBM, only before. Verified User Anonymous Read full review
Implementation Rating	- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process Verified User Anonymous Read full review
Alternatives Considered	The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history. Incentivized Gabriel Racine Analyste CRM & gestion de contacts Read full review
Return on Investment	We’ve been able to send out Thousands of communications and generate over 1 billion touches per year because of the speed and flexibility of the tool. We’ve helped our marketing partners achieve or exceed some very lofty goals in the past two years because of the tool Incentivized Eric Bahme Marketing Campaign Manager Read full review
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