Heyflow vs. Lead Forensics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Heyflow
Score 8.3 out of 10
N/A
Heyflow is a no-code platform to build, design and integrate clickflows, headquartered in Hamburg. They state their belief that user interaction is the most important activity on the web. And they believe that clickflows are the best way to achieve great interactions. They aim to empower businesses to convert more traffic with clickflows.
$72
per month
Lead Forensics
Score 9.4 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Pricing
HeyflowLead Forensics
Editions & Modules
Basic
$72
per month
Pro
$144
per month
Business
$459
per month
Business
$459
per month
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
HeyflowLead Forensics
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual subscription as well as for start ups.
More Pricing Information
Community Pulse
HeyflowLead Forensics
Considered Both Products
Heyflow
Chose Heyflow
Heyflow just does Flows/Quizzes the best.
Most amount of customization, features and integrations in my eyes.
Chose Heyflow
We liked design capabilities and conditional logic feature most of all.
Chose Heyflow
Heyflow has far wider customization options.
Chose Heyflow
Heyflow offers a more variable and customized user interface. The design elements look more professional.
Chose Heyflow
I like Heyflow better because you have more customization options and can stand out better from other funnels and landing pages. This is particularly well received by our customers.
Chose Heyflow
Much stronger customization ability, ability to align with our brand styles and integrate with tools like Zapier or Google sheets, slack, etc.
Chose Heyflow
More design options. Perspective funnel are looking quite the same sometimes
Chose Heyflow
Before I switched to Heyflow, I used Go High Level. The difference is night and day. Though Go High Level has some basic survey and quiz features, it's way harder to make it look professional and actually work like you want it to. First, I tried switching to ScoreApp, but I …
Lead Forensics
Chose Lead Forensics
This was a customer decision (we are a marketing agency), but Lead Forensics stacks up well against the competitors. As an agency, we like more data, but for what the sales team needed in Lead analysis from the website, this is a powerful tool.
Chose Lead Forensics
the personal support is great. Jaleesa is really sharp
Chose Lead Forensics
I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra …
Chose Lead Forensics
We do not have many like this. Salesintel is also very different, but I say I get more sales from Lead Forensics.
Chose Lead Forensics
I personally use sales intel in tandem with Lead Forensics. They provide different set of data. Lead Forensics is a great tool for helping open up to new markets that you might not have realized existed. It’s an excellent tool for anyone in any facet of sales, worth the money …
Chose Lead Forensics
Lead Forensics offers a simpler user journey and is very cost-effective! Additionally, the customer service I've received has been phenomenal. Our Customer Success Manager schedules monthly check-ins to ensure we get the most out of the platform and helps us address any issues …
Chose Lead Forensics
Lead Forensics was the only platform we evaluated that offered the ability to search for contacts by specific departments—a key factor in our decision to move forward with it.
Chose Lead Forensics
Lead Forensics is definitely more economical for a team and provides a lot more information on companies while also still providing the insights on contacts working for the company.
Chose Lead Forensics
better all round more functionality
Chose Lead Forensics
Pricing difference
Quality of features
Dashboards
Chose Lead Forensics
I have never used anything similar to LF.
Chose Lead Forensics
It is more expensive but in my experience you get what you pay for - the quality of data in others has not compared.
Chose Lead Forensics
Back in 2013, we used to run Marketo and a big appeal of it was its IP inference ability. In my opinion, Lead Forensics is a more "complete" product, love the ability that I can drop it in multiple websites and not having an increase in cost, love the granularity of the reports …
Chose Lead Forensics
I had previous experience of the product so the selection process was more about integration with our new CRM and the ability to be able to set up quickly and the onboarding team were fantastic
Chose Lead Forensics
Lead Forensics data was more accurate and in-depth. I pay more for it but get a larger volume of leads. I also find the contacts to be better too. I did a test between the two and the accountant manager was less salesy and helped me learn the product and its benefits.
Chose Lead Forensics
LF consistently identifies more companies than any tool we have used. We run comparisons about twice a year just to see if there is a better tool, haven't found one in 7 years.
Chose Lead Forensics
Lead Forensics offers more detailed insights to the customers or potential customers. It also notifies me of website traffic; we don't have another tool that is better then Lead Forensics. I do like Zoom--it has a lot more contact info and allows you to filter the results to …
Chose Lead Forensics
Lead Forensics is a leader on its side, but the other platforms can do more tracking and give you more details about the visits and can target to an exact person. They are all great tools and each one has its [own] special ability to help you close more deals.
Chose Lead Forensics
Previously, we used HubSpot and Pardot, neither of which had the depth of data matching needed to report relevant visits in our B2B environment.
Features
HeyflowLead Forensics
Lead Management
Comparison of Lead Management features of Product A and Product B
Heyflow
7.1
Ratings
9% below category average
Lead Forensics
-
Ratings
Automated sales alerts and tasks7.10 Ratings00 Ratings
Automated follow-ups7.10 Ratings00 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Heyflow
8.7
Ratings
23% above category average
Lead Forensics
-
Ratings
Integrations with advertising platforms9.90 Ratings00 Ratings
Integrations with CRMs7.90 Ratings00 Ratings
Integrations with data storage tools8.30 Ratings00 Ratings
Integrations with lead automation tools8.90 Ratings00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Heyflow
7.6
Ratings
1% below category average
Lead Forensics
-
Ratings
KPI analytics7.30 Ratings00 Ratings
Drop-off analytics7.50 Ratings00 Ratings
A/B tests8.10 Ratings00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Heyflow
8.0
Ratings
9% above category average
Lead Forensics
-
Ratings
Drag & Drop editing8.30 Ratings00 Ratings
Branding customization9.20 Ratings00 Ratings
Different question types7.30 Ratings00 Ratings
Conditional logic paths6.30 Ratings00 Ratings
Embedded calculations6.20 Ratings00 Ratings
Form templates6.60 Ratings00 Ratings
Custom code8.60 Ratings00 Ratings
Web embedding9.40 Ratings00 Ratings
Mobile responsiveness9.40 Ratings00 Ratings
Date picker7.10 Ratings00 Ratings
File upload9.10 Ratings00 Ratings
Dynamic content8.10 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Heyflow
-
Ratings
Lead Forensics
8.1
Ratings
1% above category average
Lead Conversion Tracking00 Ratings7.90 Ratings
Bounce Rate Measurement00 Ratings7.80 Ratings
Device and Browser Reporting00 Ratings8.20 Ratings
Pageview Tracking00 Ratings8.60 Ratings
Event Tracking00 Ratings7.40 Ratings
Reporting in real-time00 Ratings8.20 Ratings
Referral Source Tracking00 Ratings8.40 Ratings
Customizable Dashboards00 Ratings8.00 Ratings
Best Alternatives
HeyflowLead Forensics
Small Businesses
Lead Forensics
Lead Forensics
Score 9.4 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Optimal
Optimal
Score 9.0 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 6.0 out of 10
Optimal
Optimal
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HeyflowLead Forensics
Likelihood to Recommend
8.3
(0 ratings)
9.5
(0 ratings)
Usability
8.2
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
8.1
(0 ratings)
User Testimonials
HeyflowLead Forensics
Likelihood to Recommend
Its well suited for us when we start a new campaign independent from Unbounce, and for making more creative and fluid user flows. Its worked well for us on our lower volume lead campaigns, we havent yet used it for anything high volume. We love the drop off analysis, where it gives you an exit rate each step of the journey, but feel the a/b testing side could be improved, in Unbounce we can test 20 variants at once (due to the amount of traffic), doesnt seem as easy on Heyflow. Also I've hit a max number of flows quite quickly so probably due to upgrade account, however with Unbounce we could have 100s of flows
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When you have people coming to your website and you want to know which pages they look at, how long they are there, and when they leave. Also when you want to know their industry, their company, and what led them to your website. You can really get a customer profile.
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Pros
  • anyone can do it, reduces cost/need for engineering team help
  • fast to get started, there isn't a lot to implement
  • designing and setting up the flow is easy
  • allows both out of the box or fully custom options, which makes it compatible with any project
Read full review
  • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
  • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
  • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
Read full review
Cons
  • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
  • a/b testing, not being able to 'keep' older variants which we may want to retest later
  • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
Read full review
  • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
  • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
  • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
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Likelihood to Renew
Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















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No answers on this topic
Usability
Intuitive interface: The platform should have a user-friendly interface that guides users through the design process seamlessly. Ease of customization: Users should be able to easily customize their forms, flows, and landing pages to match their branding and requirements. Accessibility: The platform should be accessible to users of all skill levels, from beginners to experienced designers. Speed and efficiency: Users should be able to quickly create and deploy their content without encountering unnecessary delays or complications. Helpful support and resources: Heyflow should provide adequate support and resources, such as tutorials, documentation, and customer service, to assist users in navigating the platform effectively.
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Lead Forensics dashboard is fantastic. Lets me see what companies are hitting what parts of the website so I know what to offer them. Often times I’ll offer one thing, only to get told no. Then the client goes to the website and pokes around at other things we offer. Then they reach out to me asking about different services, or next time I reach out I can offer what they were looking at.
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Support Rating
No answers on this topic
[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
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Alternatives Considered
Before I switched to Heyflow, I used Go High Level. The difference is night and day. Though Go High Level has some basic survey and quiz features, it's way harder to make it look professional and actually work like you want it to. First, I tried switching to ScoreApp, but I found the quiz design options lacking and found the way it was set up a bit confusing.
Read full review
I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
Read full review
Return on Investment
  • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
  • Faster time-to-market for launching new funnels, reducing development costs.
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  • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
  • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
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ScreenShots

Heyflow Screenshots

Screenshot of Heyflow's drag and drop builder.Screenshot of the built-in analytics tab, that includes data needed to optimize heyflows.Screenshot of Heyflow customizations, enabling users to choose between Simple and Expert Design Modes, and set up either a small, or an extended library of fonts, colors and styles to match a brand's design on any flow.Screenshot of Heyflow's connections, with tools like Google Analytics, Google Tag Manager or Meta Conversions API to track the success of campaigns.Screenshot of where responses of the heyflow can be sent to an e-mail inbox, into a spreadsheet or directly into a CRM through native integrations with popular tools like HubSpot, Sheets and Slack.

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.