HG Insights Platform vs. Vainu

The HG Insights Platform has helped us with GTM planning as we segment accounts amongst our verticals. There are verticals with specific tech stacks that we would like to prioritize, and HG Insights allows us to do that. The account scoring allows us to prioritize outreach efforts. We are able to use the technographics to weigh scoring and assign those accounts out accordingly.

Incentivized

Vainu is the best software I have ever used for prospecting. It offers everything that we need for sale, prospecting and leads, and indeed really cost-effective. It's really a small investment when comparing what it can bring to your business. Vainu is not indispensable If you don't have an active selling team and continuous need for new prospects.

• It works great for seeing if the site or app for a company is hosted on AWS.
• Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
• It has a great google chrome plug-in.
• UI/UX is modern and clean.

Incentivized

• You save time and find right prospects as fast as possible.
• It's also easy to sort prospects by industry, revenue, digital foot print... etc.

• integration with SFDC could be better
• Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
• A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

Incentivized

• Vainu has fixed all bugs we have reported. So no, can't really say what I dislike...

It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.

Incentivized

We have evaluated all of these vendors and some are used in tangent with the HG Insights Platform. We found that for technographic data in particular HG gave the best coverage, but a few of these do help "fill the gaps" when occasion calls. We also use multiple intent engines to help verify trends rather than being reliant on one platform. Other vendors also offer contact data as well which is integral for our outbound marketing campaigns which HG does not cover. Overall HG does perhaps stack up better than some of these however, it is only one source of data and using multiple is necessary to give a reliable result.

Incentivized

Vainu contacted me 15 months ago. I had been looking for a good prospecting tool a long time before that. There wasn't any reason not to take the test! The introduction went well. We got guidance many times. Our new sales team members can still receive training from them if we want. They have been interested in our feedback.

• I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
• Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
• Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

Incentivized

• Your sales team saves time and find right prospects as fast as possible.
• Your sales team members like their work more when you provide a good tool for prospecting
• More efficient time management and more sales