Hightouch vs. mParticle

Hightouch

Hightouch

6 Reviews and Ratings

mParticle

mParticle

24 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hightouch	Score 8.3 out of 10	N/A	Hightouch is presented as a Data Activation platform, powered by Reverse ETL: Hightouch works with the tools and workflows already in use to extend the reach of the data warehouse directly into over 125 SaaS applications. As opposed to a "single source of truth" CDP that creates an additional data repository, Hightouch is presented as a faster, more flexible, and cost effective way to deliver personalized experiences from the place their customer data already lives - the data warehouse.	$0
mParticle	Score 8.0 out of 10	N/A	The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.	N/A

Pricing

Hightouch

mParticle

Editions & Modules

Starter: $0
Starter: $350
per month
Business: Contact Sales

No answers on this topic

Offerings

Pricing Offerings
Hightouch	mParticle
Free Trial
No	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Hightouch	mParticle
Considered Both Products	Hightouch No answer on this topic	mParticle Partha Sarma Senior Data Analyst Chose mParticle I have not evaluated or used other products like mParticle Incentivized Helpful? Verified User Anonymous Chose mParticle We are definitely aware of Amplitude CDP and how they are constantly making updates to their CDP to make it better. If their offerings are a lot better than mParticle's, it might make sense to jump ship to Amplitude since we already use them for Analytics anyway. Incentivized Helpful? Verified User Anonymous Chose mParticle I wasn't a part of the decision making process Incentivized Helpful? Verified User Anonymous Chose mParticle mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution. Incentivized Helpful? Mark Gibaud CTO (Chief Technical Officer) Chose mParticle vs Segment, mParticle seems a bit fresher (more recently founded) and a better mobile app focus. Incentivized Helpful? Verified User Anonymous Chose mParticle Great customer service over Segment and really solid UI. Incentivized Helpful?

Best Alternatives
	Hightouch	mParticle
Small Businesses	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
Medium-sized Companies	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
Enterprises	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Hightouch	mParticle
Likelihood to Recommend	- (0 ratings)	6.8 (0 ratings)
Likelihood to Renew	- (0 ratings)	5.5 (0 ratings)
Support Rating	- (0 ratings)	8.0 (0 ratings)

User Testimonials
	Hightouch	mParticle
Likelihood to Recommend	No answers on this topic	Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer. Also works great to import historical data into a newly onboarded/integrated tool. Incentivized 🚀 Mark Gibaud CTO (Chief Technical Officer) Read full review
Pros	No answers on this topic	Collect customer data from multiple sources. Integrated with wide breadth of vendors and verticals. Helps track unregistered user data into registered user data. Incentivized Verified User Anonymous Read full review
Cons	No answers on this topic	UI for events for customers takes time to update, its unreliable. Hard to inspect the data once its inputted. Not possible to link data with other non-customer related data. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected Incentivized Partha Sarma Senior Data Analyst Read full review
Support Rating	No answers on this topic	They will go above and beyond and will file tickets If they don't have the answer. They are friendly, respectful, and punctual. Incentivized Verified User Anonymous Read full review
Alternatives Considered	No answers on this topic	mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution. Incentivized Verified User Anonymous Read full review
Return on Investment	No answers on this topic	This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself. Incentivized Verified User Anonymous Read full review
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