Hootsuite vs. inboundli

Hootsuite

inboundli

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hootsuite	Score 7.9 out of 10	N/A	Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…	$99 per month (billed annually) Starts at 1 user, 10 social accounts
inboundli	Score 10.0 out of 10	Mid-Size Companies (51-1,000 employees)	inboundli is a content curation platform designed for social marketing and sales enablement. inboundli merges social signals and machine learning to help companies use third-party content for building effective distribution channels on social media, email, and company blogs. According to the vendor, marketing teams see growth in social reach, engagement with content, domain authority and targeted social traffic. In addition, the vendor says marketers save over 90% of time spent on…	$250 per month

Pricing

Hootsuite

inboundli

Editions & Modules

Standard: $99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced: $249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise: Custom Pricing
per year

Basic: $250
per month
Pro: $500
per month
Enterprise: Custom
per month

Offerings

Pricing Offerings
Hootsuite	inboundli
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

Plans can be paid monthly or annually, with a discount for annual pricing.

With an annual subscription, customers get a 10% discount on the monthly price.

More Pricing Information

Community Pulse
	Hootsuite	inboundli
Considered Both Products	Hootsuite Casey Schmalacker Vice President Chose Hootsuite I stopped using Hootsuite because Zoho Social is much better for a whole systems approach. Incentivized Helpful? Verified User Anonymous Chose Hootsuite We chose Hootsuite over Buffer, Sprout Social, and Later for its comprehensive dashboard, robust analytics, and support for multiple team members and social networks. While Buffer and Later are great for simplicity and visuals, and Sprout excels in CRM, Hootsuite offers a … Incentivized Helpful? Verified User Anonymous Chose Hootsuite Price is unbeatable Incentivized Helpful? Verified User Anonymous Chose Hootsuite Canva Incentivized Helpful? Verified User Anonymous Chose Hootsuite I was introduced to Hootsuite by a colleague and quickly adopted it because it meets all my social media management needs. Its scheduling, monitoring, and analytics tools allow me to maintain a consistent and engaging presence without daily effort. Since it streamlines my … Incentivized Helpful? Verified User Anonymous Chose Hootsuite SproutSocial comes out on top but the (much) higher price point reflects that. I chose Hootsuite as a more budget friendly solution, with similar features Incentivized Helpful? Verified User Anonymous Chose Hootsuite Compared to Later, Hootsuite offers greater flexibility in content creation and planning, allowing for more comprehensive and tailored strategies across various social platforms. Additionally, Hootsuite excels in providing a wider array of training resources and detailed … Incentivized Helpful? Verified User Anonymous Chose Hootsuite Hootsuite offered everything we needed at a much more competitive price. Incentivized Helpful? Stephen Terrill Marketing and Communications Coordinator Chose Hootsuite Hootsuite is all-encompassing and does not try to hide features behind paywalls. When you do not have a feature based on your chosen plan, it does not present the option like other platforms tend to do. Incentivized Helpful? Verified User Anonymous Chose Hootsuite More simplicity in use.Offer to manage several social networks very competitive, but with a structure that is not always transparent. The biggest handycap of this platform (from Hootsuite) is its price. Incentivized Helpful? Verified User Anonymous Chose Hootsuite With Meta Business Manager, you are limited to posting on Facebook and Instagram. Whereas with Hootsuite, you do not have these limitations and can post beyond these two platforms. I do enjoy using Meta Business Manager. It has some of the same features as Hootsuite and there's … Incentivized Helpful? Verified User Anonymous Chose Hootsuite B2BSprout Suite and AWS Outposts Incentivized Helpful? TN Tyler Newman Marketing Director Chose Hootsuite HubSpot CRM Incentivized Helpful? Verified User Anonymous Chose Hootsuite I do find Hootsuite to be more user-friendly, cleaner, and includes much more reporting for the price. Sprout Social charges quite a bit more for fewer reports and fewer included aspects, like listening and ads. The interface is more aesthetically pleasing, as well, and seems … Incentivized Helpful? Verified User Anonymous Chose Hootsuite Sprout is a superior product and has more in-depth features, however, they are more expensive than Hootsuite. Sprout has great customer support and also offers many training options. I haven't noticed that with Hootsuite. It's easy to navigate both of their interfaces - I don't … Incentivized Helpful? DE Danielle Edwards Development Communications Specialist Chose Hootsuite For those who have limited time to spend scheduling, analyzing, and reporting on social media metrics, Hootsuite makes it easy to get the job done, done well, and impress leadership. For our nonprofit, it offers all of the benefits that many others offer, but makes it easy to … Incentivized Helpful? Verified User Anonymous Chose Hootsuite Sprinklr is far superior for user engagement. However, as far as I know, it does not have post scheduling or maintenance. I would recommend Hootsuite over Khoros and Social Studio. Incentivized Helpful? Verified User Anonymous Chose Hootsuite HubSpot and SocialPilot suck they're not that easy to use. Later does stack up against Hootsuite with features already mentioned. They also have more color and branding on their website and I know that's a small thing but I'm surprised Hootsuite is all white. Incentivized Helpful? Verified User Anonymous Chose Hootsuite Our team had a budget of $1000 annually for a social media management tool. We wanted functionality like Sprout Social but we couldn't afford the price tag. Hootsuite was our next best because we got almost all or similar functions of Sprout Social within our budget and more! … Incentivized Helpful? Verified User Anonymous Chose Hootsuite Tried trials of other software and was disappointed compared to Hootsuite.com. Buffer and Later.com had limited functionality. MetaBusiness Suite and MailChimp offer a limited number of platforms you can post too. HubSpot and SproutSocial were extremely costly and geared toward … Incentivized Helpful? Verified User Anonymous Chose Hootsuite There's no doubt that Hootsuite is the industry leader when it comes to social media scheduling and monitoring. I find integrating channels easiest on Hootsuite (once you can find where to do it on your dashboard). In the past year I've also noticed fewer and fewer … Incentivized Helpful? IO Idaliz Ortiz Morales Director of Marketing and Communications Chose Hootsuite Metricool is free and we can shedule up to 50 posts per month, however Hootsuite allows us to do just a little bit more. For the price Agorapulse and Hootsuite are in tight competition but we prefer the Hootsuite format, although some chamber partners do find it a bit on the … Incentivized Helpful? Joanne Vallely Hignett Digital Marketing Specialist Chose Hootsuite I think the two are extremely comparable, however, the social listening on sprout is more advanced and they can use your account data from up to two years back. Hootsuite is B Corporation though, which is preferred for our vendors. Incentivized Helpful? Abdollah Safavi Financial Adsvisor Chose Hootsuite It doesn't work for me Incentivized Helpful? Verified User Anonymous Chose Hootsuite Hootsuite lacks many features as i've said before. I think their reporting is also not as great as other platforms. I find the interface really messy and hard to navigate. The metrics also vary a lot between platforms which makes comparing success between channels very … Incentivized Helpful?	inboundli No answer on this topic

Features

Hootsuite

inboundli

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Hootsuite 6.6 Ratings 16% below category average	inboundli - Ratings
Boolean keyword searches	6.00 Ratings	00 Ratings
Filtering out noise/spam	5.80 Ratings	00 Ratings
Sentiment analysis	6.10 Ratings	00 Ratings
Broad channel coverage	8.40 Ratings	00 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Hootsuite 7.6 Ratings 6% below category average	inboundli - Ratings
Content planning and scheduling	8.90 Ratings	00 Ratings
Audience targeting	6.60 Ratings	00 Ratings
Content optimization	7.10 Ratings	00 Ratings
Workflow management	7.80 Ratings	00 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Hootsuite 7.7 Ratings 3% below category average	inboundli - Ratings
Automated routing and prioritization	7.40 Ratings	00 Ratings
Customer interaction histories	7.60 Ratings	00 Ratings
Bulk actions	8.30 Ratings	00 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Hootsuite 7.5 Ratings 3% below category average	inboundli - Ratings
Lead generation	6.40 Ratings	00 Ratings
Content marketing	8.20 Ratings	00 Ratings
Paid media management	7.60 Ratings	00 Ratings
Campaigns and promotions	7.60 Ratings	00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Hootsuite 9.2 Ratings 9% above category average	inboundli - Ratings
Twitter	8.90 Ratings	00 Ratings
Facebook	9.70 Ratings	00 Ratings
LinkedIn	9.40 Ratings	00 Ratings
Google+	8.90 Ratings	00 Ratings
Instagram	9.70 Ratings	00 Ratings
Pinterest	9.20 Ratings	00 Ratings
YouTube	8.40 Ratings	00 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Hootsuite 8.0 Ratings 1% above category average	inboundli - Ratings
Campaign success analytics	8.40 Ratings	00 Ratings
Real-time tracking	7.70 Ratings	00 Ratings
Competitor analysis	8.10 Ratings	00 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Hootsuite 7.7 Ratings 4% below category average	inboundli - Ratings
Role-based user permissions & privileges	8.60 Ratings	00 Ratings
Mobile access	6.80 Ratings	00 Ratings

Best Alternatives
	Hootsuite	inboundli
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	Growave Score 9.7 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	Echobox Social Score 9.7 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Sprout Social Score 8.6 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Hootsuite	inboundli
Likelihood to Recommend	8.0 (0 ratings)	- (0 ratings)
Likelihood to Renew	8.6 (0 ratings)	- (0 ratings)
Usability	8.9 (0 ratings)	- (0 ratings)
Availability	9.8 (0 ratings)	- (0 ratings)
Performance	9.8 (0 ratings)	- (0 ratings)
Support Rating	7.0 (0 ratings)	- (0 ratings)
In-Person Training	6.0 (0 ratings)	- (0 ratings)
Online Training	9.0 (0 ratings)	- (0 ratings)
Implementation Rating	8.0 (0 ratings)	- (0 ratings)
Configurability	7.2 (0 ratings)	- (0 ratings)
Ease of integration	7.6 (0 ratings)	- (0 ratings)
Product Scalability	8.1 (0 ratings)	- (0 ratings)
Vendor post-sale	8.9 (0 ratings)	- (0 ratings)
Vendor pre-sale	8.3 (0 ratings)	- (0 ratings)

User Testimonials
	Hootsuite	inboundli
Likelihood to Recommend	Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time. IO Idaliz Ortiz Morales Director of Marketing and Communications Read full review	No answers on this topic
Pros	The product has a really interactive media library which is very helpful even when we are out of images. Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly. It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite. With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well. Incentivized Jake Widner Chief Software Architect Read full review	No answers on this topic
Cons	Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn) We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts Incentivized Nicolas Rigaud Demand Generation Marketing Manager Read full review	No answers on this topic
Likelihood to Renew	At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products. Incentivized Laura Pence President/Owner Read full review	No answers on this topic
Usability	Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn! Incentivized MT Maria Trujillo Publicist Read full review	No answers on this topic
Reliability and Availability	Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!) Michael Royal CEO Read full review	No answers on this topic
Performance	HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well. Igors Skute Junior Analyst Read full review	No answers on this topic
Support Rating	I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this SS Shreya Sharma Solution Specialist Read full review	No answers on this topic
In-Person Training	Very easy to teach and learn Jessica Rudolph Search Specialist Read full review	No answers on this topic
Online Training	Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource. Verified User Anonymous Read full review	No answers on this topic
Implementation Rating	Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone. Incentivized Chuck Blatt VP of Marketing and Business Development Read full review	No answers on this topic
Alternatives Considered	Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier. Incentivized Joshua Rodriguez Digital Strategy Manager Read full review	No answers on this topic
Scalability	It does more than I need. Incentivized Chuck Blatt VP of Marketing and Business Development Read full review	No answers on this topic
Return on Investment	Hootsuite has positively improved our overall engagement of our accounts. We went from an average of a 5% engagement rate across all accounts to a 12% engagement. Hootsuite has positively improved our ability to target certain demographics on social media advertising through their analytics. We have seen CTR increase of 2% which is impressive for our industry. Incentivized Mark Jennings IV Social Media Specialist Read full review	No answers on this topic
ScreenShots	Hootsuite Screenshots	inboundli Screenshots